Pea Flakes Market Soars at 6.7% CAGR - North America Dominates 38% Revenue Share Driven by Vegan Foods, Fitness Nutrition & Sustainable Agriculture

According to DataM Intelligence, the global pea flakes market size was valued at US$1.25 billion in 2023 and is forecasted to reach US$2.10 billion by 2031, growing at a CAGR of 6.7% from 2024 to 2031. This steady growth is propelled by rising health consciousness among consumers, increasing demand for plant-based protein sources, expanding applications in food processing and animal feed, growing popularity of preservative-free snacks, surging interest in antioxidant-rich superfoods, and advancements in sustainable pea cultivation for versatile flake production.

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United States Recent Developments:

✅ Roquette America Inc. launched expanded pea flake lines for plant-based snacks, certified organic and high-protein, targeting fitness retail chains like GNC with 18% sales growth in health food segments

✅ Ingredion Incorporated introduced textured pea flakes for bakery inclusions, focusing on gluten-free formulations and partnerships with major processors like General Mills

✅ Bunge North America rolled out sustainable-sourced yellow pea flakes for pet food, emphasizing omega-3 enriched variants for premium brands like Blue Buffalo

Europe Recent Developments:

✅ Sotexpro (Gemef Industries) developed EU-organic certified green pea flakes for vegan meal kits in France and Germany, aligning with green deal sustainability standards and reducing packaging waste

✅ Dumoulin S.A. enhanced its pea flake portfolio in Belgium and the Netherlands with fortified variants for elderly nutrition, driven by EU health initiatives and supermarket integrations

✅ Avebe B.V. launched innovative pea flake blends for animal feed in the UK and Scandinavia, incorporating probiotics for digestive health in poultry and small pets

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Competitive Landscape

The market features strong competition between global ingredient processors, specialized plant-based providers, and innovative feed formulation companies.

Roquette Frères maintained market leadership with 25% global market share, expanding their high-protein pea flake portfolio and reporting 14% revenue growth in 2024-2025 through food processing partnerships.
Ingredion Incorporated captured 20% market share in textured applications, securing contracts with snack manufacturers and achieving 12% growth through clean-label solutions.

Dumoulin S.A. dominated the European segment with 18% market share, reporting 13% growth through organic certifications and bakery integrations.
Bunge Limited led North American expansion with 17% market share, achieving 11% growth through sustainable sourcing for pet nutrition.
Gemef Industries (Sotexpro) expanded their distribution channels with 15% market share, focusing on vegan innovations with 10% revenue growth.

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Segmentation Analysis

By Type

• Yellow Pea Flakes represents the largest segment with 60% revenue share in 2023, projected to grow at 7.0% CAGR, valued for mild flavor, high digestibility, versatility in snacks and feeds, effective performance in plant-based recipes, and widespread adoption in households, processing plants, and pet nutrition requiring nutrient-dense, affordable protein boosts.

• Green Pea Flakes shows steady growth with 40% revenue share in 2023, expected to grow at 6.2% CAGR, preferred for vibrant color, antioxidant richness, and applications in premium salads with moderate volume requirements.

By Application

• Food Processing commands the largest share with 45% revenue share in 2023, growing at 6.9% CAGR, driven by rising vegan trends, urbanization in ready meals, growing demand for fiber-enriched products, essential need for texture in soups and bars, and rising consumer expectations for natural ingredients across supermarkets and e-commerce.

• Animal Feed shows robust growth with 35% revenue share in 2023, expanding at 6.5% CAGR, valued for easy digestibility and protein supplementation in livestock and pets.

• Others demonstrates significant applications with 20% revenue share in 2023 for nutraceuticals and cosmetics.

By Distribution Channel

• Hypermarkets/Supermarkets lead the market with 40% revenue share in 2023, growing at 6.8% CAGR, driven by impulse buys, promotional displays, bulk family packs, and the essential role in accessible stocking for health-conscious shoppers integrating pea flakes into daily diets and snacks.

• E-Commerce shows accelerated growth with 30% revenue share in 2023, expected to grow at 7.2% CAGR, preferred for subscription models, recipe bundles, and increasing availability of variety packs for online health enthusiasts.

• Others demonstrate consistent presence with 30% revenue share in 2023.

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Regional Analysis:

North America holds the largest market share with 38% revenue share in 2023, driven by high health awareness, strong plant-based adoption, premium pricing tolerance, and established supply chains across the United States and Canada.
Asia-Pacific emerges as the fastest-growing region, projected to expand at 7.5% CAGR through 2031, fueled by rapid urbanization, massive population-driven demand for affordable proteins, increasing fitness culture, growing e-commerce penetration, and investments in local pea production across China, India, and Southeast Asian countries.

Market Trends & Drivers

The Pea Flakes Market is experiencing steady growth driven by plant-based nutrition surges, sustainable agriculture shifts, health-focused snacking, and technological advancements in flaking processes. Key trends include the development of fortified variants for athletes, growth of organic and non-GMO options, advancement in shelf-life extension technologies, expansion of e-commerce for direct-to-consumer sales, and increasing focus on eco-friendly sourcing and versatile applications in feeds and foods. The wellness evolution, innovation in plant proteins, and accessibility requirements are significantly contributing to market growth.

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This release was published on openPR.