Press release
CONFIDENCE APPAREL TAKES OVER H&M MICHIGAN AVENUE FOR "HOLIDAY CONFIDENCE" POP-UP CURATED BY MAISON BLACK
Chicago, IL - December 2025 - Chicago-native designer and entrepreneur Robin Harris, founder of Confidence Apparel, has been selected to showcase her brand inside H&M Michigan Avenue as part of The Style Shop curated by Maison Black-a national program elevating Black creatives in fashion.On Saturday, December 13th, Confidence Apparel will launch a limited-edition Holiday Confidence capsule inside H&M's flagship Michigan Avenue location. The pop-up will feature exclusive street-luxe releases, interactive styling moments, holiday-inspired photo activations, and immersive brand storytelling designed to uplift Chicago's creative community.
"This moment is bigger than fashion," says founder Robin Harris. "To represent Chicago and bring Confidence Apparel to one of the most iconic retail stages during the holiday season is a blessing. Confidence has always been our message-and now we get to share it on Michigan Avenue in a powerful way."
EVENT HIGHLIGHTS:
Limited-edition Holiday Confidence capsule
In-store styling and content creation moments
Photo-friendly displays and brand experience zones
Exclusive holiday gift with purchase
Meet-the-designer moment with Robin Harris
Early access for influencers + media
The experience is free and open to the public. Guests are encouraged to RSVP for event reminders and a free gift with purchase, while supplies last.
RSVP HERE:
https://www.shop-confidence.com/events
MEDIA CONTACT:
Amanda
press@shop-confidence.com
Instagram: @shop.confidence
Confidence Apparel
600 E. Grand Ave #12
Chicago IL 60611
ABOUT CONFIDENCE APPAREL
Confidence Apparel is a Chicago-based luxury streetwear brand created to inspire bold self-expression, empowerment, and purpose-driven living. Designed by Robin Harris and rooted in the belief that confidence isn't loud-it's certain, the brand blends modern street style with affirmational messaging and community impact.
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