TAILOOR BRINGS 3D INNOVATION AND AI-COMMERCE TO THE SPORTS BUSINESS AT ISPO MUNICH 2025

Munich, 2 December 2025 - Tailoor, the Italian 3D AI-Commerce platform and pioneer in digital product personalization, will participate in ISPO Monaco 2025, presenting its latest solutions for interactive 3D configuration, personalized e-commerce, and AI integrations dedicated to the sports and technical apparel sectors.
Today, the sports experience is increasingly omnichannel, and fans expect digital tools that are immediate, personalized, and engaging. In this context, Parma Calcio 1913 has chosen to invest in innovation by introducing solutions capable of bringing the community even closer to the team.
Among the projects showcased at ISPO is the new official e-commerce platform of Parma Calcio 1913, developed by Tailoor in collaboration with ICT Sviluppo and Iride Comunicazione. Launched in recent months, the store introduces an immersive and intuitive experience that allows fans to configure their match kit in 3D, customizing name, number, patches, and details, while viewing the final result in real time. A system that transforms each supporter into a co-creator of their product and marks a significant step forward in the Club's digital fan experience.
The first results from the new store confirm fans' growing interest in personalized digital experiences:
• 370 personalized kits ordered in the first five months (June to October).
• +28% increase in kit orders compared to the previous period.
• Average order value up by 35% for personalized kits versus standard kits.
The store is available at: Homepage Tailoor 2025/26 - Parma Calcio
During Sport Tech Nation, the innovation hub within ISPO that brings together startups, brands, investors, and leading global figures in the sport-tech sector, Jacopo Thun, CEO of Tailoor, and Lorenzo Galletti, Digital Marketing Director at Parma Calcio, will give a talk dedicated to the transformation of the fan experience through 3D, AI-Commerce, and new phygital models.
The Tailoor platform is also designed to be fully scalable and applicable across multiple product categories, from merchandising to accessories, lifestyle items, and technical apparel. Any object can become configurable and customizable, reducing waste, increasing perceived value, and generating new phygital experiences between brands and their communities.
From configuring a favorite jersey to unlocking new interactive product experiences, Tailoor will demonstrate how digital technologies are reshaping the fan journey and the future of sports retail.
A key opportunity to discover how artificial intelligence is redefining product, experience, and value in the world of sports.
Tailoor @ ISPO - Hall B1, number 109-4
For more information: www.tailoor.com

Tailoor SPA Via Marcora, 6
20121 Milano MI
E-mail: giuseppina.mairano@tailoor.com

Tailoor is an innovative SaaS (Software-as-a-Service) platform that enables brands to deliver personalized customer experiences through advanced 3D configuration and artificial intelligence technologies.
Its mission is to empower people to express their uniqueness: not just purchasing a product, but actively participating in its creation.

One of Tailoor's core pillars is its phygital approach, which blends physical and digital experiences through a high-fidelity 3D configurator and rendering system, allowing customers to design personalized products online that are then produced in the real world.

• Customers select a model/product, choose materials, details, colors, and optionally badges, numbers, patches, etc., and can preview the final result through a real-time 3D rendering.
• Tailoor integrates seamlessly with e-commerce platforms and websites, as well as in-store phygital systems.
• Benefits include: reduced returns (customers see exactly what they are ordering), decreased inventory of unsold standard products, higher customer engagement, and personalization that increases perceived value.

This release was published on openPR.