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Interactive Download of Mobile Content via an innovative Bluetooth Terminal

04-24-2008 03:37 PM CET | Media & Telecommunications

Press release from: Haase & Martin

Interactive Download of Mobilebooks via an innovative Bluetooth Terminal

Interactive Download of Mobilebooks via an innovative Bluetooth Terminal

Vienna, Dresden, April 24th, 2008. Publisher Blackbetty – specializing in Mobile Publishing – and Bluetooth Marketing specialist Haase & Martin have come up with an optimal solution to mobile content distribution in the Mobile Marketing area: the interactive touchscreen design terminal.

Blackbetty Mobilemedia GmbH, Vienna (Austria) and Haase & Martin GmbH, Dresden (Germany), are setting new standards in mobile marketing via Mobilebook™ - Technology (www.mobilebooks.com) and Bluetooth distribution (www.bluebot.eu). Initial contacts at the Leipzig Bookfair and London Bookfair met with great interest.

Blackbetty (www.blackbetty.at) and Haase & Martin (www.haaseundmartin.de) have created an optimal solution to mobile content distribution problems. The terminal can store any kind of content and permits direct and interactive transference of mobile content via Bluetooth onto mobile phones. Great emphasis has been laid on both a user friendly operation of the terminal and the design of an attractive user interface.

Simply "touch the screen" - and the terminal immediately transfers the chosen content onto the user’s mobile phone. The touchscreen terminal was widely acclaimed when it was introduced 2008 at the Leipzig Buchmesse (April 14-16) and London Bookfair (March 13-16). It proved a great success.

Blackbetty Mobilmedia GmbH
Mooslackengasse 17
1190 Wien
Austria
www.blackbetty.at
+43(0)1-23060-3062
j.hotter@blackbetty.at

Haase & Martin GmbH
Neue Medien Dresden
Werner-Hartmann-Str. 1
01099 Dresden
Germany
www.haaseundmartin.de
+49 (0) 351 - 500 97 21
info@haaseundmartin.de

Hasse & Martin and the Bluetooth Terminal:
Haase & Martin focusses on the technical development of mobile marketing solutions. The company specializes in Bluetooth Marketing and offers comprehensive and individual consultation in all aspects of new media.

Blackbetty and Mobilebooks:
Blackbetty Mobilemedia GmbH specializes in the publication of texts on small screens (Small Screen Publishing). Blackbetty has developed Mobilebook Technology allowing independent application of mobile phones. Users can read a broad range of high quality texts (including images and audio) on small screens. Mobilebooks meet all publishing and copyright standards and have a wide range of technical properties and an interesting palette of additional functions. Only those functions and extensions relevant to the text are built into the Mobilebook. The Mobilebook possesses characteristics which permit a wide range of individualized applications. Blackbetty’s convergent publishing concept enables companies, publishers and agencies to present their texts and brands on mobile phone screens.

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