Thailand Probiotic Drinks Market to Reach $568.01 Million by 2031, Driven by Beverage Innovation & Health-Conscious Consumers

Leander, Texas and Tokyo, Japan - Nov.27.2025
As per DataM intelligence research report" The Thailand probiotic drinks market recorded a value of US$ 434.12 million in 2023 and is expected to reach a value of US$ 568.01 million in 2031, growing at a CAGR of 7.07% during the forecast period (2024-2031)." Convenience and rising demand for gut-friendly beverages are driving Thailand's probiotic drink segment.

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Thailand: Recent Industry Developments

✅ In November 2025, Meiji Thailand launched high-CFU probiotic fermented milk tailored for digestive balance. The innovation features advanced strain stabilization. This strengthens Meiji's market presence.

✅ In October 2025, Lactasoy integrated probiotics into soy-based beverages for lactose-intolerant consumers. The initiative expands accessibility. This enhances Lactasoy's functional drinks portfolio.

✅ In September 2025, CP-Meiji released premium probiotic smoothies combining fruit antioxidants with active cultures. The offering targets wellness-focused consumers. This boosts CP-Meiji's differentiation strategy.

✅ In August 2025, Betagen launched shelf-stable probiotic drink sachets to improve convenience for on-the-go consumption. The launch strengthens distribution channels. This reinforces Betagen's competitive positioning.

✅ In July 2025, Meiji Thailand introduced fermented kefir drinks with enhanced microbial diversity for improved digestion. The product targets functional beverage enthusiasts. This strengthens Meiji's innovation pipeline.

✅ In June 2025, Lactasoy Thailand launched plant-based probiotic beverages combining soy and oat for added fiber. The upgrade appeals to vegan and health-conscious consumers. This reinforces Lactasoy's portfolio expansion.

Thailand Probiotic Drinks Market: Drivers
The Thailand probiotic drinks market is expanding rapidly as consumers embrace ready-to-drink wellness beverages that support gut health, immunity, and daily nutrition. Yogurt drinks, kombucha-style beverages, cultured juices, and plant-based probiotic drinks are capturing strong demand across both urban and suburban regions. Rising lifestyle-related digestive concerns, combined with greater health awareness, are driving product adoption. Technological advancements in fermentation, microencapsulation, and flavor enhancement are improving beverage stability and taste. Additionally, the growing popularity of on-the-go functional beverages is strengthening retail and convenience store sales.

Collaboration among beverage companies, probiotic suppliers, and health brands is accelerating the development of innovative flavors and multi-strain formulations. Marketing strategies centered on natural ingredients, low sugar, and immune health are attracting young and health-conscious consumers. Expansion of foodservice, online delivery, and café-inspired probiotic beverages is widening consumer reach. Investments in packaging innovation and cold-chain distribution are improving product shelf life and market penetration. With increasing demand for convenient wellness beverages and continued product innovation, the Thailand probiotic drinks market is poised for robust long-term growth.

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Thailand Probiotic Drinks Market: Major Players
Thai Coconut Public Company Limited, One Stop Dairy Products Co., Ltd., Sunrise Dairy Limited, Butterfly Organic, Dutch Mill Co., Ltd. and Dairy Home Co., Ltd.

Segment Covered in the Thailand Probiotic Drinks Market:
By Type
Drinkable yogurt leads with 49% share, supported by strong household consumption and wide retail availability. Kombucha and kefir together account for 31%, driven by rising interest in natural detox and fermented beverages. Tepache and other probiotic drinks hold 20%, boosted by innovation in tropical fruit-based functional drinks.

By Ingredient
Lactobacillus dominates with 47% share due to its proven digestive benefits and prevalence in dairy-based drinks. Bifidobacterium holds 26%, supported by premium gut-health formulations. Streptococcus and other strains together make up 27%, enabling diversification across flavor-focused and functional beverages.

By Application
Gastrointestinal health leads with 46% share as consumers seek digestion support and microbiome balance. Vaginal, urinary tract, and oral health applications collectively hold 24%, driven by targeted female wellness beverages. Anti-ageing, allergies/asthma, bone & joint health, and others contribute 30% through specialized and fortified drink formulations.

By Age
Adults account for 59% share due to lifestyle-driven consumption and strong influence of wellness trends. Children represent 21%, supported by flavored probiotic drinks and school-friendly formats. Infants and seniors together hold 20%, benefiting from gentle, immunity-focused drinkable formulations.

By Distribution Channel
Supermarkets and hypermarkets lead with 45% share owing to strong visibility and assortment of probiotic beverages. Convenience stores capture 28%, driven by impulse purchases and ready-to-drink formats. Pharmacies, online retailers, and other channels collectively hold 27%, boosted by specialty and subscription-based wellness products.

Regional Analysis
Bangkok & Central Thailand (Market Share: 53%)
Bangkok and Central Thailand dominate with 53% share, driven by premium product availability, strong retail infrastructure, and high wellness awareness. Ready-to-drink probiotics are widely adopted among working professionals. Urban lifestyle shifts intensify demand.

Northern Thailand (Market Share: 17%)
Northern Thailand holds 17% share as supermarkets expand and consumers adopt affordable probiotic beverages. Growing tourism drives demand for premium kombucha and kefir. Local flavors gain traction across functional drink categories.

Northeastern Thailand (Market Share: 15%)
Northeastern Thailand accounts for 15% share, supported by rising health awareness and growth in local convenience store networks. Price-sensitive consumers prefer economical probiotic drinks. Functional dairy beverages see increasing acceptance.

Southern Thailand (Market Share: 15%)
Southern Thailand maintains 15% share fueled by tourism, retail expansion, and strong preference for chilled probiotic beverages. Convenience stores boost distribution in coastal cities. Rising health consciousness continues to support steady market growth.

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