Thailand Probiotic Food Market to Hit $1,072.11 Million by 2031, Driven by Digestive Health & Functional Food Growth

Leander, Texas and Tokyo, Japan - Nov.27.2025
As per DataM intelligence research report" The Thailand Probiotic Food Market recorded a value of US$ 838.98 million in 2023 and is expected to reach a value of US$ 1072.11 million by 2031, growing at a CAGR of 6.45% during the forecast period (2024-2031)." Health-conscious consumers and expanding functional food offerings are fueling growth in Thailand's probiotic food market.

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Recent Industry Developments

✅ In November 2025, CP Foods introduced probiotic-enriched yogurt drinks featuring Thai-adapted strains that improve gut health under tropical conditions. The upgrade enhances functionality and shelf stability. This strengthens CP Foods' leadership in functional dairy.

✅ In October 2025, Dutch Mill launched immunity-focused probiotic milk beverages for urban consumers. The new blends enhance nutritional value and flavor diversification. This reinforces Dutch Mill's stronghold in Thailand's probiotic beverage space.

✅ In September 2025, Betagen expanded its premium probiotic dairy line using advanced fermentation processes. The enhancement boosts culture efficacy and consistency. This elevates Betagen's competitive positioning.

✅ In August 2025, Meiji Thailand introduced fermented probiotic drinks with natural fruit blends targeting digestive wellness. The launch enhances consumer choice. This strengthens Meiji's position in functional beverages.

✅ In July 2025, Lactasoy Thailand expanded soy-based probiotic drinks fortified with prebiotics to aid gut health and lactose-intolerant consumers. The innovation diversifies plant-based options. This reinforces Lactasoy's nutritional beverage offerings.

✅ In June 2025, CP-Meiji launched probiotic smoothies enriched with antioxidant-rich fruit extracts for adult wellness. The product improves market appeal for health-conscious consumers. This strengthens CP-Meiji's premium beverage line.

Thailand Probiotic Food Market: Drivers
The Thailand probiotic food market is growing steadily as consumers increasingly value digestive wellness, immunity support, and functional snacks. Probiotic yogurts, fermented drinks, cultured dairy, and fortified foods are gaining traction as urban lifestyles drive digestive issues and rising interest in health-oriented diets. Strong retail penetration, café culture growth, and expanding convenience store networks are supporting widespread availability. Technological improvements in probiotic strains, stabilization, and cold storage are enhancing product performance and shelf life. Additionally, growing middle-class health awareness and government promotion of nutritious foods are accelerating adoption across age groups.

Collaboration among dairy producers, beverage companies, and functional food brands is accelerating product innovation tailored to Thai tastes. The rise of fruit-flavored probiotic drinks, children's formulations, and low-sugar variants is broadening consumer reach. E-commerce and modern trade channels are boosting accessibility and brand diversification. Increased focus on local fermentation traditions and clean-label formulations is supporting market differentiation. With rising demand for gut-friendly nutrition, expanding retail networks, and continued innovation, the Thailand probiotic food market is positioned for sustained growth.

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Thailand Probiotic Food Market: Major Players
Thai Coconut Public Company Limited, One Stop Dairy Products Co., Ltd., Sunrise Dairy Limited, Butterfly Organic, Dutch Mill Co., Ltd., The Serial Pickler and Dairy Home Co., Ltd.

Segment Covered in the Thailand Probiotic Food Market:
By Type
Yogurt dominates with 41% share, supported by strong retail penetration and daily consumption habits. Kefir, sauerkraut, tempeh, kimchi, miso, and kombucha together hold 46%, driven by rising preference for fermented functional foods. Other probiotic-rich items contribute 13% as innovation accelerates in beverages and snacks.

By Ingredient
Lactobacillus leads with 48% share due to its proven digestive and immunity benefits in dairy and drinkable formats. Bifidobacterium accounts for 28%, driven by gut-health applications in premium yogurts. Streptococcus and other strains collectively represent 24%, supported by diversification in functional beverages.

By Application
Gastrointestinal health dominates with 44% share as consumers seek digestion and gut microbiome support. Vaginal, urinary tract, and oral health applications together hold 27%, driven by targeted female and wellness-focused products. Anti-ageing, allergies/asthma, bone & joint health, and others contribute 29% through niche functional foods.

By Age
Adults account for 57% share due to rising wellness awareness and lifestyle-driven digestive issues. Children represent 23%, supported by flavored probiotic drinks and fortified yogurts. Infants and seniors together hold 20%, driven by gentle formulations for immunity and digestive comfort.

By Distribution Channel
Supermarkets and hypermarkets lead with 46% share due to strong visibility of dairy probiotics and ready-to-drink products. Convenience stores capture 29%, driven by on-the-go probiotic drinks. Online channels and specialty health stores hold 25%, supported by rising digital wellness consumption.

Regional Analysis
Bangkok & Central Thailand (Market Share: 52%)
Bangkok and Central Thailand lead with 52% share, driven by urban lifestyles, premium product availability, and strong retail presence. High consumption of functional beverages boosts growth. Wellness trends accelerate adoption across young professionals.

Northern Thailand (Market Share: 18%)
Northern Thailand holds 18% share with growing preference for fermented foods and affordable probiotic drinks. Expanding supermarket networks improve access. Rising tourism supports premium product demand in urban clusters.

Northeastern Thailand (Market Share: 15%)
Northeastern Thailand accounts for 15% share, driven by rising awareness of digestive health and increasing retail expansion. Price-sensitive consumers lean toward locally produced probiotic beverages. Functional dairy products continue to gain traction.

Southern Thailand (Market Share: 15%)
Southern Thailand maintains 15% share supported by tourism-driven demand and strong penetration of convenience stores. Ready-to-drink probiotics remain popular among working adults. Increasing health-conscious consumer behavior strengthens market momentum.

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