Press release
Santa Paws Is Coming to Town: Floppy Ear Sees Spike in Pet Present Purchases This Christmas
London, UK, 26th November, 2025 - As the festive season gets into full swing, UK-based dog treat and accessory brand Floppy Ear has reported a major surge in sales -- and it's not just humans receiving gifts this year. From gourmet dog treats to personalised toys, more owners than ever are shopping for their pups as part of their Christmas traditions.
Floppy Ear has seen a sharp rise in demand for their gift boxes, festive chews, and winter-themed toys, with many customers buying multiple items for their dogs and even creating stockings.
"We're definitely seeing a 'Santa Paws' effect this year," said a Floppy Ear spokesperson. "Customers are telling us things like 'my dog gets their own stocking' or 'he's got more presents than my kids!' -- it's heartwarming, and a little bit hilarious."
Dogs Are Officially on the Gift List
While buying gifts for pets isn't new, Floppy Ear says 2025 is shaping up to be the biggest year yet. The brand attributes the uptick to a mix of social media trends, changing attitudes toward pets, and a growing focus on natural, high-quality treats.
"Dogs are more than pets -- they're family," the spokesperson added. "It's no surprise people want to include them in the joy of Christmas."
Some of Floppy Ear's most popular Christmas items include:
Festive gift boxes featuring a curated selection of natural chews and treats
Rawhide-free Christmas chews made with 100% digestible, safe ingredients
Winter-themed toys and accessories, ideal for gifting
A More Thoughtful Kind of Pet Gift
Floppy Ear, known for its focus on rawhide-free, natural treats, says dog owners are also becoming more selective about what they give their pets. Shoppers are choosing quality over quantity, with more interest in responsibly sourced, digestible options that are safe for all breeds.
"We've had customers say they used to grab something cheap off the shelf, but now they're looking for healthier alternatives," the team shared. "They want gifts that feel special and safe -- and that's exactly what we do."
About Floppy Ear
Floppy Ear is a UK-based online store dedicated to dog treats, chews, toys, and accessories -- with a strong focus on natural, rawhide-free products. Founded by dog lovers, for dog lovers, Floppy Ear believes every pup deserves quality, care, and a bit of festive fun.
Press Contact:Name: Anna Hobbs
Email: press@floppyear.co.uk
Website: https://floppyear.co.uk
Contact Details
Organization: Floppy Ear
Contact Person: Tim Edwards
Website: https://floppyear.co.uk/
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/37923]
Address: Business Park, Unit 23, Mallard Road Alpha Peterborough PE3 8AF UK
City: Peterborough
Country: United Kingdom
Release Id: 27112537923
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