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Sheryl J. Moore, President and CEO of Moore Market Intelligence and Wink, Inc. Interviewed on the Influential Entrepreneurs Podcast Discussing Annuities

11-27-2025 12:02 AM CET | Business, Economy, Finances, Banking & Insurance

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Sheryl J. Moore, President and CEO of Moore Market Intelligence

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Sheryl J. Moore discusses the importance annuities

Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/sheryl-j-moore-is-president-and-ceo-of-moore-market-intelligence-and-wink-inc/

Sheryl J. Moore, the President and CEO of Moore Market Intelligence and Wink Incorporated. With over 26 years of experience in the life insurance industry, Sheryl shared her personal journey into the world of annuities, sparked by her own experience with a 401k and the realization that many people have misconceptions about these financial products.

Sheryl emphasized the importance of educating consumers about annuities, particularly addressing common misconceptions such as the belief that annuities are illiquid. She explained that many annuities offer features that allow for penalty-free withdrawals and can provide guaranteed income for life, which is a significant concern for many Americans facing retirement.

In today's unpredictable financial landscape, the pursuit of stability and security has become a paramount concern for individuals planning their financial futures. One product that has gained attention for its potential to provide financial assurance is the annuity. Specifically, fixed annuities, as discussed in a recent podcast episode featuring Sheryl J. Moore, President and CEO of Moore Market Intelligence, offer a unique blend of guarantees that can serve as a cornerstone for a secure retirement.

An annuity is a financial product designed to provide a steady income stream, typically during retirement. It is a contract between an individual and an insurance company, where the individual makes a lump-sum payment or a series of payments in exchange for periodic disbursements in the future. The appeal of annuities lies in their ability to mitigate certain risks associated with retirement planning, particularly the risk of outliving one's savings.

One of the most compelling features of fixed annuities is the guarantees they offer. Unlike variable annuities, which are subject to market fluctuations, fixed annuities provide a predetermined rate of return. This means that the principal investment is protected, and the investor is guaranteed not to lose money due to market downturns. This assurance can be particularly comforting for individuals who have experienced losses in other investment vehicles, such as 401(k) plans, as highlighted by Moore's own journey into the world of annuities.

Moreover, fixed annuities often come with the promise of a guaranteed income stream for life. This is a critical consideration for retirees who are concerned about the sustainability of their financial resources over an extended period. By converting a portion of their savings into an annuity, individuals can ensure that they receive regular payments, regardless of market conditions or personal circumstances. This feature addresses one of the most significant fears of retirees: the fear of running out of money.

The significance of guarantees in fixed annuities cannot be overstated. In a world where financial markets can be volatile and unpredictable, the assurance of a fixed return and a reliable income stream provides peace of mind. The word "guarantee" resonates with consumers, evoking a sense of safety and stability that is often hard to find in other investment options. This psychological comfort is crucial for individuals planning for retirement, as it allows them to focus on enjoying their later years rather than worrying about their financial security.

In conclusion, fixed annuities present a compelling option for individuals seeking guaranteed financial security. With their promise of stable returns, protection against market volatility, and the potential for lifelong income, these products address the fundamental concerns of retirees. As Sheryl J. Moore articulates in her podcast discussion, it is essential for consumers to seek credible information and dispel misconceptions surrounding annuities. By doing so, they can make informed decisions that pave the way for a financially secure retirement, allowing them to embrace their golden years with confidence and peace of mind.

Sheryl shared: "I was very young at that time in my 20s. And when I did lose money, I complained to my boss and said, you know, what can I do with my money? I don't like losing money. And he said, well, why didn't you buy an indexed annuity? And that kind of started as a snowball for me learning about these products and becoming very passionate about them."

Video: https://www.youtube.com/embed/nREpOAbET9w?rel=0&modestbranding=0&rel=0&showinfo=1&controls=1&autohide=2&showinfo=0?ecver=2

Video Link: https://www.youtube.com/embed/nREpOAbET9w

About Sheryl J. Moore

Sheryl J. Moore is president and CEO of Moore Market Intelligence and Wink, Inc.. She is also the founder and creator of several competitive intelligence tools, including Wink's AnnuitySpecs and LifeSpecs tools as well as Wink's Sales & Market Report and Wink's Index Intelligence Report.

Moore Market Intelligence specializes in providing competitive intelligence tools to the insurance industry, particularly the life insurance and annuity markets. Ms. Moore provides competitive intelligence, market research, product development, consulting services, and insight to select financial services companies. She has authored books on annuity products, and her articles are featured in dozens of industry trade publications. She works closely with regulators and legislators in the insurance market.

She has a degree in Political Science from Grand View University and holds numerous designations in the field of insurance services. Neither Sheryl J. Moore nor Moore Market Intelligence sells or endorses any financial services products.

Learn more: http://www.mooremarketintelligence.com/
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