Press release
United States Anti-Stretch Mark Products Market 2025 | Growth Drivers, Key Players & Investment Opportunities
Market Size and GrowthThe Anti-Stretch Mark Products Market is expected to grow at a High CAGR of during the forecast period 2024-2031
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Key Development:
Recent Anti-Stretch Mark Developments
✅ In November 2025, a winter‐skincare spotlight featured a body treatment cream (Murad Retinal ReSculpt Body Treatment) that - besides hydrating and firming crepey skin - reportedly helped improve the appearance of cellulite and stretch marks when used daily, indicating growing demand for multifunctional body care products addressing stretch marks and skin elasticity.
✅ In June 2025, researchers published a formulation of an anti‐stretch mark cream using natural extracts (Neem, Turmeric, Allium cepa and Centella asiatica). The cream showed stable pH near skin‐friendly levels and good skin‐tolerance in laboratory evaluations, marking a step toward herbal‐based stretch-mark prevention.
✅ In June 2025, a scientific study demonstrated that topical use of Centella asiatica extract helps stimulate fibroblast proliferation and improves collagen and elastin network in stretch‐marked skin, suggesting a mechanism for reducing the visibility of stretch marks.
✅ In June 2025, a global beauty-care review list named certain creams and oils among "best stretch‐mark creams," highlighting that while none erase marks completely, consistent use with moisturizing, collagen-supporting ingredients can significantly improve skin elasticity and reduce the appearance of marks.
Key Players:
=> Clarins Group, The Estée Lauder Companies Inc., and Mama Mio US Inc.
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Key Segments:
By Type
Creams lead with 30% share, driven by their moisturizing properties, ease of application, and widespread adoption across skincare routines. Body butter accounts for 15%, supported by increasing demand for intensive hydration products and premium skincare offerings. Lotions hold 25%, fueled by mass-market accessibility, light texture, and suitability for daily skincare use. Serums represent 15%, reflecting rising consumer preference for concentrated formulations targeting specific skin concerns such as anti-aging and brightening. Massage oils account for 10%, supported by wellness and spa applications, while other types make up 5%, including gels, balms, and specialty skincare products.
By Distribution Channel
Supermarkets and hypermarkets dominate with 35% share, driven by convenience, broad product availability, and strong retail presence. Online sales account for 25%, supported by e-commerce growth, direct-to-consumer channels, and increasing digital adoption. Pharmacy and drug stores hold 20%, reflecting trust in professional recommendations and prescription-based skincare products. Convenience stores represent 10%, catering to urban and on-the-go consumers. Other distribution channels make up 10%, including specialty stores, salons, and wellness centers.
By Region
Asia Pacific - 35% Share
Asia Pacific leads with 35%, driven by rising disposable income, skincare awareness, and growth in both offline and online retail in China, India, Japan, and Southeast Asia.
Europe - 25% Share
Europe holds 25%, supported by premium skincare adoption, established retail networks, and high demand for creams, lotions, and serums in Germany, France, U.K., Italy, Spain, and neighboring regions.
North America - 25% Share
North America accounts for 25%, fueled by mature personal care markets, product innovations, and strong e-commerce adoption in the U.S. and Canada.
Latin America - 7% Share
Latin America holds 7%, driven by growing urbanization, rising awareness of personal care products, and expansion of retail networks in Brazil, Mexico, and neighboring countries.
Middle East & Africa - 8% Share
The Middle East & Africa represent 8%, supported by increasing demand for premium skincare, urban retail growth, and wellness trends in GCC countries, South Africa, and other emerging markets.
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