In-Counter Barcode Scanners Market Growth Accelerates: Strategic Forecast Predicts $3.36 Billion by 2029

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What Will the In-Counter Barcode Scanners Industry Market Size Be by 2025?
In recent times, the market size of in-counter barcode scanners has seen considerable growth. The numbers are projected to increase from $2.3 billion in 2024 to $2.5 billion in 2025, recording a compound annual growth rate (CAGR) of 8.4%. Factors such as the globalisation of marketing and supply chains, incorporation with point-of-sale systems, regulatory conformance, cost-down measures, and inventory management can be credited for the growth during the historical period.

What's the Long-Term Growth Forecast for the In-Counter Barcode Scanners Market Size Through 2029?
Expectations are high for robust growth in the in-counter barcode scanners market in the coming years, with its value projected to reach $3.36 billion by 2029, signifying a compound annual growth rate (CAGR) of 7.7%. This predicted surge during the forecast period is linked to factors such as retail automation, AI and machine learning advancements, rising need for touch-free solutions, strengthening focus on supply chain resilience, and growth of omnichannel retail. Key trends anticipated during this period include improved AI decoding, multi-functional in-counter barcode scanners, integration of eco-friendly features, advanced data analysis, and customisation possibilities.

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What Are the Key Growth Drivers Fueling the In-Counter Barcode Scanners Market Expansion?
The expansion of online commerce is anticipated to fuel the in-counter barcode scanners market's growth. Online commerce pertains to the business model that eases the purchase and selling of products and services over the internet. The rise of online shopping is due to convenience, broader internet availability, and a shift in consumer preferences towards online purchasing. In-counter barcode scanners are employed for the receipt and restocking of items, as well as for order selection and packaging, along with shipment, returns, and inventory tallying. These devices help streamline and ensure accuracy in these tasks, thereby helping firms to optimize their operations and cut costs. As an example, in February 2024, the United States Census Bureau, a government agency in the US, predicted that e-commerce sales were set to hit $1,118.7 billion in 2023, a 7.6% (±1.2%) increase from 2022, while total retail sales experienced a 2.1% (±0.4%) increase during the same timeframe. In 2023, e-commerce sales accounted for 15.4% of all sales, a slight increase from 14.7% in 2022. Consequently, the expanding e-commerce sector is boosting the in-counter barcode scanners market growth.

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What Long-Term Trends Will Define the Future of the In-Counter Barcode Scanners Market?
Top-tier businesses in the in-counter barcode scanners industry are directing their energies towards the creation of advanced products, such as AI-based barcode scanners, to outpace their competition. An AI-facilitated barcode scanner is a modern variant of barcode reading technology that employs artificial intelligence's computational power to boost precision and effectiveness of barcode interpretation. As an illustration, Cognex Corporation, an American machine vision systems producer, unveiled its AI-Aided Barcode Reader DataMan 380 in October 2023. Equipped with a CMOS sensor capable of a resolution up to 5320 x 3032, equivalent to 16.13 MPixels, and with shutter speeds that fluctuate between 15 μs to 200 ms, these DataMan 380 barcode scanners are designed for improved performance. They make use of AI-boosted decoding to concurrently interpret 1D and 2D codes, making them the perfect fit for machine vision tasks within logistical and industrial settings.

How Is the In-Counter Barcode Scanners Market Segmented?
The in-counter barcode scannersmarket covered in this report is segmented -

1) By Type: One-Dimensional Barcode Scanners, Two-Dimensional Barcode Scanners
2) By Technology: Laser Scanner, Imager, Omni-Directional Scanner
3) By Application: Retail, Healthcare, Transportation And Logistics, Manufacturing, Hospitality, Other Applications

Subsegments:
1) By One-Dimensional (1D) Barcode Scanners: Laser Scanners, CCD (Charge Coupled Device) Scanners
2) By Two-Dimensional (2D) Barcode Scanners: Image-Based Scanners, CMOS (Complementary Metal-Oxide-Semiconductor) Scanners

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Which Companies Are Leading the Charge in In-Counter Barcode Scanners Market Innovation?
Major companies operating in the in-counter barcode scanners market are Honeywell International Inc., Fujitsu Limited, Toshiba Corporation, Seiko Epson Corporation, Motorola Inc., NCR Corporation, Zebra Technologies Corporation, Toshiba TEC Corporation, Casio Computer Co. Ltd., Opticon, SATO Holdings Corporation, Unitech Electronics Co. Ltd., Datalogic S.p.A., Posiflex Technology Inc., TSC Auto ID Technology Co. Ltd., Newland Auto-ID Tech. Co. Ltd., ZULTEC International Co. Ltd., CipherLab, Janam Technologies LLC, Socket Mobile Inc.

Which Regions Are Leading the Global In-Counter Barcode Scanners Market in Revenue?
North America was the largest region in the in-counter barcode scanners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-counter barcode scanners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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