Frozen Dough Market Forecast to Grow to USD 31.61 Billion by 2031, Europe's Dominant 43.26% Market Share Drives Growth | DataM Intelligence

The Global Frozen Dough Market reached approximately USD 20.43 billion in 2022 and is projected to grow to around USD 31.61 billion by 2031, with a compound annual growth rate (CAGR) of about 5.6% during the forecast period from 2024 to 2031.

This growth is propelled by shifting consumer food preferences towards ready-to-cook products, the increasing demand for convenience foods among busy consumers, and expanding penetration of frozen food products in developing markets.

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United States: Key Industry Developments
✅ January 2025: Absolutely Gluten-Free launched its Absolutely Frozen Cookie Dough, a gluten-free product available in three flavors-Chocolate Chip, Double Chocolate, and Sugar Cookie-addressing the growing demand for convenient gluten-free baking solutions.

✅ July 2025: Doughlicious, known for artisanal frozen gelato bites, introduced a new Cookies & Cream frozen dough product, expanding premium novelty snack options for consumers.

✅ August 2023 (still relevant in 2025): Gluten Free Easy launched frozen gluten-free dough products including pizza dough, puff pastry sheets, and pita dough, focusing on health-conscious consumer preferences within frozen dough offerings.

Japan / Asia Pacific: Key Industry Developments
✅ The Asia Pacific market is anticipated to register the fastest growth with rising consumer demand for convenience food and product innovations like vegan and organic frozen dough varieties introduced by key players.

✅ Manufacturers in Japan and the Asia-Pacific region are increasingly focusing on health-oriented frozen dough options enriched with whole grains, seeds, and fortified nutrients to cater to health-conscious consumers.

✅ Japanese manufacturers have emphasizing sustainability and product innovation in frozen dough development, aligning with environmental trends and premium, convenient food preferences.

Key Merges and Acquisitions (2025):
✅ Nestlé announced in March 2025 the acquisition of Sweet Loren's frozen cookie dough business to expand its premium frozen dough portfolio.

✅ Conagra Brands formed a strategic partnership with Crave Cookie Dough in January 2025 to co-brand and distribute frozen cookie dough across major US retailers.

✅ Grupo Bimbo has been a very active acquirer, completing 17 transactions across different geographies in the last 5 years, including 2025, focusing on frozen bakery and dough products.

✅ Flowers Foods has been concentrating on domestic US acquisitions to strengthen its market position in frozen dough and bakery.

✅ Vandemoortele and Groupe Le Duff/Bridor, European players, have completed multiple cross-border acquisitions focused on expanding frozen bakery and dough offerings.

Market Segmentation Analysis:
-By Type: Bread & Pizza, Cookies/Brownies, Biscuits, Sweet Rolls, Others
The bread and pizza segment leads with the highest share, holding about 30.7% to 35% of the market, driven by rising global consumption and the convenience trend of homemade and quick pizzas. Cookies and brownies follow with approximately 18% market share, popular for their variety and easy baking. Biscuits and sweet rolls comprise notable shares but are smaller compared to bread/pizza dough. The "others" category includes diverse dough types but holds minimal share in comparison.

-By Application: Food Service vs Households
The food service segment dominates, accounting for around 55% of the market share, propelled by restaurants, cafes, and catering businesses that require consistent, convenient dough products to meet high demand. Households represent a smaller portion but are growing due to increasing consumer preference for ready-to-bake products at home.

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Growth Drivers:
-Rising demand for convenient and ready-to-bake bakery products due to busy lifestyles and the growth of at-home baking culture.

-Technological advancements in freezing, dough formulation, and preservation that improve product quality, texture, and shelf life.

-Expansion of retail, e-commerce grocery platforms, and foodservice sectors facilitating broader accessibility and usage.

-Increasing consumer preference for healthier options such as organic, gluten-free, vegan, and clean-label frozen dough products.

-Growth in artisanal-style, gourmet specialty doughs, and ethnic bread varieties driving innovation and premium product demand.

-Rising disposable incomes and urbanization in developing economies, fueling consumption of frozen convenience foods.

Regional Insights:
-Europe: Europe is the leading region in the frozen dough market, with a share of approximately 43.26% in 2024. This dominance is attributed to a strong tradition of bakery consumption, well-established cold-chain infrastructure, and a high demand for convenience products. Countries such as Germany, France, and the UK have mature bakery industries that utilize frozen dough to maintain product consistency and manage labor costs.

-North America: North America is also a major market, holding a significant market share of approximately 37.43% in 2024. The region benefits from high consumer demand for ready-to-eat and convenient food products, particularly in the U.S. and Canada. A busy lifestyle, a large number of working individuals, and a developed e-commerce sector contribute to the high adoption of frozen dough products.

-Asia-Pacific: The Asia-Pacific region is the fastest-growing market, projected to expand at an 8.31% CAGR through 2030. This growth is fueled by increasing urbanization, rising disposable incomes, changing dietary preferences toward Western-style food like pizza and pastries, and the expansion of the foodservice industry in countries such as China and India.

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Key Players:
Readi-Bake Inc | Kontos Foods Inc | Europastry SA | Frozen Goosebumps Convenience | Wenner Bakery Products | Swiss Gastro Baking Beijing Co., Ltd | Schar USA | Custom Foods, Inc | Ware Pet Products

Key Highlights (Top 5 Key Players) for Frozen Dough Market:
-Europastry SA reported sales of approximately EUR 1.506 billion (about USD 1.62 billion) in 2024, marking a 12% increase from the previous year and reflecting strong leadership and innovation in the frozen bakery dough sector.

-Kontos Foods, along with Gonnella and Readi-Bake, collectively account for about 25% of the refrigerated and frozen dough products market, estimated at around USD 750 million based on a total market size of approximately USD 3 billion.

-Schar and Europastry contribute significantly to the European frozen dough market, together reaching an estimated market share worth about USD 450 million.

-Readi-Bake and Kontos Foods are among the major players driving market demand for convenience and artisanal frozen dough products, broadly shaping the competitive landscape.

-Frozen Goosebumps Convenience and Custom Foods, Inc. represent important regional and specialty players, although their exact market revenues are smaller compared to top global players.

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