United States Meat Alternatives Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

The Global Meat Alternatives Market USD 9.6 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 20.8 billion by 2031. The market is growing at a CAGR of 10.2% during the forecast period 2024-2031.

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Key Development:

Recent Meat Alternative Developments

✅ In November 2025, Meati Foods announced it will launch a new mycelium‐based, marinated product Meati Carne Asada steadily expanding its portfolio beyond cutlets and steaks to more ready‐to‐cook, consumer‐friendly alternatives.

✅ In November 2025, Eat Just rolled out its plant‐based chicken product Just Meat in over 3,000 Walmart stores across the U.S. and Puerto Rico a major scale‐up aimed at bringing meat alternatives to mainstream shoppers.

✅ In November 2025, Meati Foods known for mycelium‐based "whole‐cut" meat alternatives was acquired by investor/entrepreneur Yasir Abdul, signaling renewed commitment and potential fresh investment into scaling its fungi‐based product line.

✅ In October 2025, a group of 73 institutional investors managing about US $11.5 trillion in assets urged major food companies and retailers globally to diversify away from animal proteins highlighting the strategic importance of alternative‐protein sources for food-system resilience.

✅ In around October-November 2025, industry analysis reports noted a surge in adoption of hybrid-meat solutions: combining plant proteins, fermentation-derived proteins (e.g., fungal, mycoprotein), and improved texturization technology underlining that meat alternatives are entering a new, more sophisticated phase of development.

✅ In 2025, the industry has seen growing use of advanced fermentation and mycoprotein technologies to create meat alternatives with improved nutritional profiles, fiber content, and meat‐like texture driven by both sustainability and consumer demand.

✅ Also in 2025, alternative‐protein industry watchers note a shift: major legacy meat companies and food conglomerates are increasingly investing in or acquiring meat‐alternative startups indicating strategic diversification as consumer trends evolve.

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Key Players:

=> Garden Protein International, Vbites, MGP Ingredients, Monde Nissin Corporation, Premier Foods, ADM, DuPont, Meatless BV, Cauldron Foods, and AMY's Kitchen Inc.

Key Segments:

By Type

Tofu leads with 35% share, driven by its versatility, nutritional profile, and growing adoption in plant-based diets. Tempeh accounts for 20%, supported by rising interest in fermented protein products and health-conscious consumer trends. Textured Vegetable Protein (TVP) holds 25%, fueled by its cost-effectiveness, meat-alternative applications, and use in processed food products. Other plant-based protein types make up 20%, including seitan, jackfruit-based products, and emerging protein alternatives catering to niche dietary needs.

By Source

Soy dominates with 45% share, driven by its high protein content, wide availability, and use in tofu, tempeh, and TVP products. Wheat accounts for 20%, reflecting its role in seitan and other textured plant proteins. Mycoprotein holds 15%, supported by growing awareness of Quorn and similar meat alternatives. Other sources represent 20%, including pea protein, rice protein, and innovative plant-based protein variants.

By Sales Channel

Supermarkets lead with 40% share, fueled by convenience, wide product availability, and growing consumer preference for plant-based protein products. Online sales channels account for 25%, supported by e-commerce growth, direct-to-consumer subscriptions, and increasing online grocery penetration. Convenience stores hold 20%, reflecting ready-to-eat plant-based protein products and on-the-go consumption trends. Other channels make up 15%, including specialty stores, health food stores, and foodservice channels.

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By Region

North America - 35% Share
North America leads with 35%, driven by rising adoption of vegan and plant-based diets, awareness of health and environmental benefits, and strong retail penetration in the U.S. and Canada.

Europe - 30% Share
Europe holds 30%, supported by increasing plant-based consumption, environmental awareness, and product innovations in Germany, U.K., France, Italy, Spain, and neighboring countries.

Asia Pacific - 20% Share
Asia Pacific accounts for 20%, fueled by traditional consumption of soy-based products, rising vegan trends, and increasing processed plant-based protein adoption in China, Japan, India, and Southeast Asia.

Latin America - 7% Share
Latin America holds 7%, driven by urbanization, dietary diversification, and growth of supermarkets and e-commerce channels in Brazil, Mexico, and neighboring countries.

Middle East & Africa - 8% Share
The Middle East & Africa represent 8%, supported by growing health awareness, urban retail expansion, and adoption of plant-based protein products in GCC countries, South Africa, and other emerging markets.

FAQ

What is the current size of the Meat Alternatives Market?

A: In 2022, the Meat Alternatives Market was valued at USD 9.6 billion, reflecting its strong industry presence.

Q2: How large is the Meat Alternatives Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Meat Alternatives Market will grow to around USD 20.8 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Meat Alternatives Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 10.2% during the forecast period from 2024 to 2031.

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