Digital Printing Market size to cross $63.2 Billion by 2035 | HP Inc., Canon Inc., Epson, Xerox Corporation, Konica Minolta

The digital printing market continues to evolve as businesses embrace faster, more sustainable, and highly customizable printing technologies across packaging, publishing, textile, and commercial applications. According to industry assessments, the market size in 2025 stands at USD 33 billion, backed by strong adoption across advertising, e-commerce packaging, and on-demand print services. The projected 2035 market size is USD 63.2 billion, fueled by the rising need for short-run printing, mass personalization, and sharper image quality across multiple substrates. With a forecasted 7.5% CAGR from 2026 to 2035, the digital printing market is transitioning from a complementary technology to a mainstream production method globally.

A key driver of this expansion is the growing use of digital print in consumer goods, textiles, and industrial applications. Brands increasingly rely on rapid turnaround, minimal inventory commitments, and design flexibility - strengths inherent to digital printing. As product life cycles shorten and SKU variations increase, digital printing becomes the preferred technology for companies pursuing agility and speed to market.

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Regional Performance Highlights

Regionally, adoption patterns reflect varying industrial maturity and technological readiness. North America remains the fastest-growing region, supported by rapid digitalization of print shops, the expansion of variable data printing in packaging, and rising demand for high-quality printed graphics in retail and advertising. The increasing focus on sustainable printing practices, including water-based inks and energy-efficient digital presses, is also accelerating market traction.

Europe is expected to witness steady growth as the region continues to invest in advanced industrial printing technologies, automation, and green packaging solutions. Regulatory pushes toward environmentally responsible production methods are encouraging companies to shift from solvent-based printing to digital alternatives.

The most significant expansion occurs in Asia Pacific, which is set to hold the largest revenue share of 45.2% by 2035. The region benefits from robust manufacturing ecosystems, booming e-commerce volumes, and strong demand for packaged goods in China, India, and Southeast Asia. High-volume textile production also supports the digital printing market, as mills integrate direct-to-fabric solutions to meet global demand for fast fashion, eco-printing, and custom apparel.

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Market Segmentation

The digital printing market consists of multiple technology segments, but the piezoelectric inkjet segment dominates with a 75.8% market share. This segment continues to outperform others due to its adaptability to different inks, longer machine life, and exceptional print resolution. Piezoelectric inkjet is widely used across packaging, décor, industrial labeling, textile printing, and commercial graphics, making it the backbone of modern digital press systems.

Meanwhile, the technology segment holds the second-largest share, driven by expanding applications in commercial printing, transactional documents, and photo printing. Businesses integrating automated workflows and end-to-end digital production lines are increasingly favoring advanced digital presses due to their versatility, color accuracy, and reduced setup time.

The demand landscape shows notable shifts:

Packaging companies are adopting digital printing for personalization, regionalized campaigns, and shorter production cycles.
Textile and apparel brands rely on digital methods for small batch production and sustainable printing.
Commercial printers are upgrading to digital solutions to meet shorter deadlines and variable content needs.
Industrial applications such as printed electronics, ceramics, and décor continue to expand, driven by material and ink innovation.
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Top Market Trends

1. Acceleration of Sustainable and Eco-Friendly Printing
Sustainability has become a defining force in the digital printing market as companies adopt water-based inks, energy-efficient presses, and waste-reduction workflows. Digital printing naturally minimizes overruns, reduces chemical usage, and supports environmentally responsible production. Recent developments include the launch of recyclable ink formulations and digital textile printers that minimize water consumption - a breakthrough in fashion and décor applications.

2. Rise of Short-Run, On-Demand, and Mass Personalization
Digital printing's agility supports the growing demand for short-run packaging, on-demand publishing, custom merchandise, and hyper-personalized marketing. Brands across food & beverage, cosmetics, and retail leverage digital printing to run region-specific packaging or personalized campaigns at scale. For example, recent product launches in consumer goods featuring individualized labels demonstrate how digital printing is reshaping brand engagement strategies.

3. Integration of Automation, AI, and Workflow Software
The shift toward fully automated print floors is transforming productivity. AI-driven color management, predictive maintenance sensors, and workflow software that connects prepress to finishing are helping print service providers reduce errors and improve cost efficiency. Leading digital press manufacturers have recently introduced cloud-based monitoring platforms and next-generation workflow automation systems, accelerating the digital transformation of print operations.

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Recent Company Developments

The digital printing market features a competitive landscape marked by rapid innovation, strategic acquisitions, and expansion into high-growth applications. Below are five notable developments from key players in the past 12 months:

1. HP Inc.

HP expanded its portfolio with new high-speed digital presses targeting corrugated packaging and photo applications. The company also strengthened its sustainability roadmap by enhancing water-based ink solutions for industrial printing.

2. Canon Inc.

Canon introduced an upgraded series of production printers with improved workflow integration and enhanced print quality for commercial graphics and publishing. Investments in automated color calibration tools were a highlight of the year.

3. Epson

Epson launched new textile printing models featuring eco-friendly inks and advanced fabric handling technologies. The company also expanded its industrial inkjet printhead business to support OEM partners.

4. Xerox Corporation

Xerox continued its strategic pivot toward digital production, unveiling new software-driven print management platforms and strengthening partnerships in packaging and industrial printing.

5. Konica Minolta

Konica Minolta expanded its presence across Europe and Asia with new digital label printing solutions and workflow automation tools. The company also invested in hybrid print technologies to meet rising market demand for versatile production systems.

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