FRENZEL conquers Benelux: Premium liqueur inspires at Schramowski Getr?nke

Belgian and Dutch customers travel specifically - Pre-mixed Negroni cocktail becomes a bestseller - Natural ingredients without additives win over discerning consumers

Wuppertal, November 25, 2025 - Johannes Frenzel has achieved considerable success in opening up international markets: at a tasting event last Saturday at Schramowski Getr?nke, around 90 percent of visitors showed cross-border buying interest from Belgium and the Netherlands. The newly presented Negroni variant in particular met with a great response.

International customers show great interest in premium spirits

The tasting event at Schramowski Getr?nke, an established drinks retailer in the border region, proved to be a crowd-puller for international visitors. "The high number of Belgian and Dutch customers exceeded our expectations," explains the FRENZEL team. Three different ways of serving the FRENZEL grapefruit liqueur were presented: neat, as a Prosecco mix and with tonic water.

Pre-mixed Negroni as a surprise hit

The highlight of the event was the premiere of a pre-mixed FRENZEL Negroni. The positive reaction from customers led to spontaneous requests to buy the ready-mixed cocktail product. "The demand for the pre-mixed Negroni to go was so strong that we will now be adding this product to our portfolio," says the company.

Natural ingredients as a quality feature

FRENZEL's recipe for success lies in its consistent product philosophy: the spirits are produced professionally in Germany by a bottler without artificial colors or flavors. This positioning in the premium segment meets the current consumer trend for authentic, transparent products. A clear unique selling point for specialist retailers and the catering trade.

Expansion into the Benelux region planned

Due to the positive response, FRENZEL is planning the targeted expansion of sales activities in Belgium and the Netherlands. Interested retailers and catering businesses can contact the company directly. End customers can find the full range in the online store at www.frenzel.com/shop.

Johannes Frenzel | frenzel.drinks
c/o Codeks, Moritzstra?e 14
42117 Wuppertal
Germany

https://frenzel.com

Herr Johannes Frenzel
+492022541473

info@frenzel.com

FRENZEL is a producer with a focus on natural ingredients and authentic taste. The company consistently avoids artificial additives and positions itself in the upper price segment. The FRENZEL grapefruit liqueur forms the core range, supplemented by various mix variants and cocktail creations.

This release was published on openPR.