Press release
OnScene Launches Pakistan's First Creator-Led Live Shopping Platform for Real-Time Buying and Selling
OnScene, a new live shopping app built in Pakistan, introduces creator-led, real-time buying and selling for Gen Z users
The platform allows sellers, creators, and small businesses to go live from their smartphones, display products, interact with viewers, and close sales instantly. Instead of browsing static images or listings, buyers watch real people demonstrate products in real time, ask questions, and make informed purchase decisions on the spot. This creates a high-trust, community-driven shopping experience rarely found in traditional online marketplaces
OnScene is built for Pakistan's Gen Z audience, who prefer authenticity, transparency, and fast, interactive content. By combining live video, real-time engagement, and integrated checkout, the platform aims to give young sellers and creators a direct path to building their own online shops without technical barriers
Beyond creators, OnScene supports small businesses looking for a new sales channel, as well as established brands that want to engage audiences more directly. Early adopters of live commerce in international markets have shown higher conversion rates, stronger customer trust, and more efficient product discovery, trends OnScene aims to replicate locally
The app includes features such as seamless streaming, real-time commenting, product showcasing, and a secure checkout flow. All sellers can manage their inventory, track engagement, and analyze performance inside the app, making it a complete solution for livestream commerce
OnScene represents a shift toward a more interactive, creator-powered digital economy in Pakistan. By empowering users to sell authentically and instantly, the platform hopes to redefine how online shopping works in the region
For press inquiries, collaborations, or platform access, please reach out via email; support@onscene.pk
OnScene PVT LTD
office 7-C, lane 8, bukhari commercial, phase 6, DHA karachi, 75600, Pakistan
M. Samee Baig, CEO
msb@OnScene.pk
OnScene is a creator-led live shopping app where anyone can go live, showcase products, and sell directly to viewers in real time. Built for Pakistan's Gen Z market, it combines livestream hype, trust-based buying, and community-driven commerce, all in one fast, mobile-first experience
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