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Plant-Based Cosmetics Market to Grow at 6.7% CAGR Through 2031 | E-commerce Segment Leads with Greatest Market Share | DataM Intelligence
Plant-Based Cosmetics Market
According to DataM Intelligence, the global plant-based cosmetics market is expected to grow at a CAGR of 6.7% during the forecast period (2024-2031). This significant growth is propelled by increasing consumer awareness about natural and organic ingredients, rising demand for clean beauty products, growing environmental consciousness, ethical concerns about animal testing, and the expanding vegan population worldwide.
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57 - Tables
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190 - Pages
Recent Developments (November 2025)
✅ L'Oréal S.A. (France) launched a new comprehensive plant-based skincare line featuring advanced botanical extracts for anti-aging and hydration, specifically targeting the European market.
✅ The Estée Lauder Companies Inc. (US) expanded their vegan makeup collection, introducing plant-based foundations and lip products with sustainable packaging for global e-commerce distribution.
✅ Natura &Co (Brazil) developed an innovative hair care series using Amazonian plant ingredients, focusing on hair strengthening and scalp health for specialty store distribution.
✅ L'Occitane Group (France) introduced a certified organic plant-based body care line, leveraging provenance storytelling and natural ingredient transparency.
✅ Weleda AG (Switzerland) launched a new range of plant-based baby care products, emphasizing gentle botanical formulations for sensitive skin available through multiple retail channels.
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Competitive Landscape
The market features strong competition between global beauty conglomerates, specialized natural brands, and emerging clean beauty companies.
1. L'Oréal S.A. maintained market leadership with 26% global market share, expanding their plant-based portfolio and reporting 24% revenue growth in 2024-2025 through strategic acquisitions of natural brands.
2. The Estée Lauder Companies Inc. captured 22% market share in premium plant-based cosmetics, securing dominant shelf presence in specialty stores and achieving 25% growth through innovative formulations.
3. Natura &Co dominated the natural ingredient segment with 20% market share, reporting 27% growth through sustainable sourcing and community trade initiatives.
4. L'Occitane Group led the organic certification segment with 18% market share, achieving 23% growth through brand authenticity and provenance marketing.
5. Weleda AG expanded their dermatological plant-based products with 16% market share, focusing on clinical efficacy with 21% revenue growth.
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Segmentation Analysis
By Product Type
• Skin Care dominates the market with 45% revenue share in 2024, projected to grow at 7.2% CAGR, valued for daily usage patterns, wide product variety, and consumer preference for natural ingredients in facial treatments, moisturizers, and serums addressing various skin concerns.
• Hair Care shows strong growth with 28% revenue share in 2024, expected to grow at 6.8% CAGR, preferred for plant-based shampoos, conditioners, and treatments offering gentle cleansing and natural nourishment.
• Make Up demonstrates significant expansion with 20% revenue share in 2024, growing at 6.5% CAGR, valued for clean beauty formulations in color cosmetics and base products.
By Distribution Channel
• E-commerce is predicted to have the greatest share in the plant-based cosmetics market with 42% revenue share in 2024, growing at 8.5% CAGR, driven by convenience, wider product selection, detailed ingredient information access, direct-to-consumer brand growth, and enhanced digital marketing capabilities.
• Specialty Stores shows robust growth with 35% revenue share in 2024, expanding at 6.2% CAGR, valued for personalized service, brand experience, and expert recommendations in natural beauty retail environments.
• Supermarkets/Hypermarkets demonstrates consistent accessibility with mainstream consumer reach.
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Regional Analysis:
Europe is dominating the global plant-based cosmetics market with 38% revenue share in 2024, driven by strong consumer awareness about natural ingredients, stringent regulations on synthetic chemicals, established organic certification standards, high disposable income, and long-standing tradition of herbal and botanical remedies across Western European markets.
Asia-Pacific emerges as the fastest-growing region, projected to expand at 8.9% CAGR through 2031, fueled by rising middle-class population, growing beauty consciousness, increasing digital influence, expanding retail infrastructure, and rising awareness about clean beauty benefits across China, Japan, South Korea, and Southeast Asian countries.
Market Trends & Drivers
The Plant-Based Cosmetics Market is experiencing robust growth driven by the clean beauty movement, sustainability concerns, ingredient transparency demands, and health-conscious consumer preferences. Key trends include the development of scientifically-backed botanical actives, expansion of waterless formulations, growth of blue beauty concepts, innovation in sustainable packaging, and increasing clinical validation of plant-derived ingredients. The wellness revolution, environmental awareness, and digital consumer engagement are significantly contributing to market expansion.
Related Reports:
1. Vegan Cosmetics Market - https://www.datamintelligence.com/research-report/vegan-cosmetics-market?jd
2. Cosmetic Antioxidants Market - https://www.datamintelligence.com/research-report/cosmetic-antioxidants-market?jd
3. Cosmetics Products Market - https://www.datamintelligence.com/research-report/cosmetics-products-market?jd
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and AI-driven health innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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