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Unlocking Opportunities in the Media Streaming Market: 2025-2034 Forecast Report
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Media Streaming Industry Market Size Be by 2025?
The size of the media streaming market has seen substantial growth recently. The market is predicted to expand from $135.03 billion in 2024 to $145.87 billion in 2025, with a compound annual growth rate (CAGR) of 8.0%. The growth experienced in the previous period can be linked to factors such as increased demand for subscription services, availability of unique and region-specific content, rising popularity of live sports streaming, surges in viewership due to lockdowns, and a growing preference for online streaming services.
What's the Long-Term Growth Forecast for the Media Streaming Market Size Through 2029?
The size of the media streaming market is projected to witness significant expansion in the approaching years, skyrocketing to $201.55 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 8.4%. The anticipated growth over the predicted period can be credited to increased internet penetration along with high-speed access, improved user experience and personalization, alterations in vendor tactics, and evolving advertising and revenue frameworks. Noteworthy trends expected throughout the forecast period include persistent global growth, enhancements in streaming technology, the incorporation of blockchain and decentralized systems, customization via artificial intelligence (AI) and machine learning, as well as multi-platform viewing options.
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What Are the Key Growth Drivers Fueling the Media Streaming Market Expansion?
The proliferation of subscription video-on-demand (SVoD) services is anticipated to boost the expansion of the media-streaming market in the future. SVoD services, essentially digital streaming platforms, offer subscribers a mammoth catalog of video content for a periodic subscription charge. With SVoD platforms presenting customers a diverse content selection accessible at any time from any place, they offer matchless convenience and versatility compared to orthodox television broadcasts. For example, a 2023 study by Instituto Brasileiro de Geografia e Estatística (IBGE), a governmental agency based in Brazil, revealed that 43.4% of households with televisions used SVoD services, equating to 31.1 million residences. This reflects a 27.8% surge as compared to 2021 and an increase of 16.5% compared to former years. Consequently, the escalating adoption of SVoD services is contributing to the media streaming market's growth.
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Which Fast-Growing Trends Are Poised to Disrupt the Media Streaming Market?
Companies dominant in the media streaming market are focusing on creating advanced technologies like the Communication Studio, a video streaming solution, to enhance their profitability. The main goal of this solution is to generate a cohesive and branded experience for stakeholder engagement, both within and outside the organisation. It is also designed to meet various kinds of internal communication requirements, such as employee training, company-wide updates and onboarding new staff. A notable example is Brightcove, a public company based in the US, who released the Brightcove Communications Studio in 2023. It's a video streaming solution specifically constructed to heighten internal communication efficacy, aiding HR and communications professionals to engage better and foster more profound connections with their internal stakeholders. This solution has a series of features like video carousels, an organized collection, and analytics capabilities to promote more direct and effective communication between companies and their employees.
How Is the Media Streaming Market Segmented?
The media streaming market covered in this report is segmented -
1) By Content Type: Music Streaming, Video Streaming
2) By Revenue Model: Advertising, Subscription
3) By Streaming Platform: Smartphone And Tablet, Laptop And Desktop, Smart TV, Gaming Console
4) By End-Use: Commercial, Residential
Subsegments:
1) By Music Streaming: Subscription-Based Services, Ad-Supported Services, Live Streaming And Radio
2) By Video Streaming: Subscription Video On Demand (SVOD), Advertising Video On Demand (AVOD), Transactional Video On Demand (TVOD), Live Streaming Services:
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Which Companies Are Leading the Charge in Media Streaming Market Innovation?
Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation, Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.
Which Regions Are Leading the Global Media Streaming Market in Revenue?
North America was the largest region in the media streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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