Retail Media Networks: Critical Driver Shaping the E-Commerce Surge Propels Retail Media Networks Market in 2025

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Retail Media Networks Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of retail media networks has seen potent growth in the past few years. The projections indicate expansion from $22.41 billion in 2024 to $23.96 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.9%. Factors contributing to the growth during the historic period include the reallocation of advertising budgets, surge in e-commerce, data-oriented advertising, opportunities for brand partnerships, and the integration of in-store and online platforms.

Retail Media Networks Market Size Forecast: What's the Projected Valuation by 2029?
The size of the retail media networks market is anticipated to experience robust growth in the upcoming years, expanding to a value of $34.46 billion in 2029, with a compound annual growth rate (CAGR) of 9.5%. The projected growth during this period is attributable to the emergence of direct-to-consumer (DTC) brands, improved analytics and measurement, concentration on customer experience, shoppable media and social commerce, and dynamic pricing and promotions. Key trends expected during the forecast period involve the rise of omnichannel strategies, advertising operations moving in-house, integration of dynamic pricing, acceleration of mobile commerce, and compliance with privacy laws.

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What Are the Drivers Transforming the Retail Media Networks Market?
The surge in the e-commerce industry is anticipated to accelerate the expansion of the retail media networks market. E-commerce encompasses the activities of firms and individuals purchasing and selling goods and services via the internet. This type of commerce is applicable across a broad range of markets and can be conducted via computers, tablet devices, smartphones, and other intelligent devices. The use of retail media networks allows businesses to tap into digital areas on an e-commerce website that was previously inaccessible. E-commerce websites have introduced sponsored advertisements to help businesses promote their products on their platform. For instance, Manaferra Inc., an American SEO agency, revealed that e-commerce's portion of total retail sales in 2021 amounted to 19.6%, which rose to 21% in 2022. As a result, the rapid rise of e-commerce is predicted to fuel the retail media network market's growth.

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What Are the Key Trends Driving Retail Media Networks Market Growth?
The surge in technological upgrades is emerging as a primary trend gaining traction in the retail media network market. Key companies active in this market are zeroing in on creating novel and advanced solutions to maintain their market standing. Illustratively, in September 2023, Criteo S.A., an advertisement firm based in France, debuted 'Commerce Max DSP'. This solution equips brands and agencies with a singular access point to retail media inventory onsite as well as across numerous retailers. Furthermore, it presents a variety of retail media solutions that tackle fragmentation issues and prompt commerce results throughout the open internet.

Which Segments in the Retail Media Networks Market Offer the Most Profit Potential?
The retail media networks market covered in this report is segmented -

1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications

Subsegments:
1) By Search Ads: Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads

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Which Firms Dominate the Retail Media Networks Market by Market Share and Revenue in 2025?
Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

Which Regions Offer the Highest Growth Potential in the Retail Media Networks Market?
North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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