Emerging Trends to Drive Video Streaming Market Growth at 20.5% CAGR Through 2029

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Video Streaming Market Size Growth Forecast: What to Expect by 2025?
The size of the video streaming market has seen exceptional growth in recent years. It is projected to increase from $699.91 billion in 2024 to $852.25 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 21.8%. This exceptional progress in the past period can be associated with factors such as the escalating demand for encoders, a surge in demand for on-demand streaming, the growing usage of video streaming services in educational institutions like colleges and universities, a high amount of time spent online and a greater use of videos in corporate training.

How Will the Video Streaming Market Size Evolve and Grow by 2029?
The video streaming market is projected to experience significant expansion in the coming years, with an estimated value of $1799.6 billion by 2029, correlating to a compound annual growth rate (CAGR) of 20.5%. Factors contributing to this projected growth during the forecast period include increased spending on media and entertainment by consumers, growing mobile phone sales, a rise in internet connections, greater awareness of OTT platforms, and an increase in live-streamed content. Forecasted trends that could further stimulate this market's growth include advancements in video streaming technology, the development of innovative platforms, the integration of blockchain in video streaming, progress in AI, and a rising demand for video streaming software.

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What Drivers Are Propelling the Growth of Video Streaming Market Forward?
The growth of the video streaming market is anticipated to be driven by the growing demand for media and entertainment. Media and entertainment is a wide-ranging industry that encompasses various types of content creation, distribution and consumption which are designed to inform, entertain, and engage audiences. The desire for media and entertainment has seen a significant increase, which is largely attributed to changes in consumer behavior, diversified content, the influence of social media, and innovative ways of delivering content. Video streaming offers a flexible, convenient, and diverse choice of content on media and entertainment platforms. It also boasts numerous benefits like wider audience reach, cost-effective distribution, insightful data, multiple avenues for revenue, and increased viewer engagement. For instance, the Digital Entertainment and Retail Association ERA, a US-based organization, reported in January 2024 that UK expenditure on music streaming subscriptions, vinyl records, and CDs increased by 9.6% in 2023, up from 5% in 2022. Furthermore, the UK entertainment market experienced a growth of 7% through 2023. As such, increased consumer spending on media and entertainment fuels the video streaming market.

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What Are the Key Trends Driving Video Streaming Market Growth?
Major video streaming market players are concentrating on the creation of innovative technologies, such as adaptive video optimization technology, to provide users with a uniform and enhanced streaming experience on various platforms and devices. This technology uses cutting-edge algorithms to dynamically alter video quality based on the network conditions, the capabilities of the device, and the bandwidth available, ensuring elite viewing experiences and sustaining superior video playback even under difficult network circumstances. For example, Agora, a company that provides video streaming services based in the U.S., introduced Adaptive Video Optimization (AVO) in May 2024, supported by the AV1 video codec. This service implements a series of complex machine-learning algorithms to address common issues. It dynamically modifies video quality, taking into account network situations, device capacities, and availability of bandwidth. Moreover, it pledges excellent video quality and optimal performance, even in unstable network situations.

What Are the Key Segments in the Video Streaming Market?
The video streaming market covered in this report is segmented -

1) By Component: Software, Content Delivery Services
2) By Type: Video On-Demand, Live Video Streaming
3) By Revenue Model: Subscription, Pay Per View, Premium Purchases, Advertisement-Based Revenue Model, Other Revenue Models
4) By End User: Residential, Commercial

Subsegments:
1) By Software: Video Encoding Software, Video Management Software, Video Analytics Software, Streaming Software
2) By Content Delivery Services: Content Delivery Networks (CDN), Cloud-based Delivery Services, Peer-To-Peer Delivery Services

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Who Are the Key Players Shaping the Video Streaming Market's Competitive Landscape?
Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar, Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV, Peacock, BritBox, Acorn TV, Voot, Shudder LLC

What Geographic Markets Are Powering Growth in the Video Streaming Market?
North America was the largest region in the video Streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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