United States Gut Health Supplements Market 2025-2032 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The global Gut health supplements market reached US$12,371.08 million in 2023, rising to US$13,128.19 million in 2024 and is expected to reach US$21,114.60 million by 2032, growing at a CAGR of 6.12% from 2025 to 2032.

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Key Development:

United States: Recent Gut-Health Supplement Developments

✅ In November 2025, the Biocodex Microbiota Foundation launched its 2025 U.S. research grant focusing on "gut microbiome and whole-body health," offering $50,000 to support advanced microbiome and gut-health innovation. The program strengthens early-career research in next-gen gut-health science.

✅ In October 2025, the Global Grants for Gut Health program (Nature Portfolio & Yakult) closed its 2025 cycle, awarding investigator-led projects up to US$100,000. The funding focuses on gut barrier integrity, microbiome-diet interactions, and novel therapeutic pathways.

✅ In October 2025, LifeVantage, a wellness company, completed the acquisition of LoveBiome, a direct-sales microbiome supplement company, to strengthen its gut-health product line in the cellular & microbiome wellness category.

✅ In September 2025, Seed Health gained recognition for its DS-01 synbiotic expansion across major U.S. retail channels like Amazon and Target. The development highlights growing consumer demand for clinically validated, precision-formulated gut-health supplements.

✅ In September 2025, the USF Health Microbiomes Institute launched its 2025-2026 Microbiome Research Awards, offering seed grants up to $50,000. The initiative supports innovation in gut-microbiome biology, supplement mechanisms, and host-microbiome interactions.

Japan: Recent Gut-Health Supplement Developments

✅ In September 2025, JBIC made a strategic equity investment in Metagen Therapeutics, boosting Japan's pipeline for microbiome-based therapies and next-generation gut-health supplement technologies. The move strengthens national leadership in microbiome science.

✅ In August 2025, Tokyo Microbiota 2025 secured leading participation from Yakult, Meiji, Morinaga, and Glico. The event spotlighted Japan's accelerating innovation in probiotics, postbiotics, and functional gut-health supplements.

✅ In July 2025, KINS entered a capital and business alliance with TAUNS Laboratories to co-develop microbiome-targeted functional supplements. The collaboration supports new clinically driven gut-health formulations in Japan.

✅ In July 2025, Japanese researchers released a pilot study showing that sake lees may improve constipation and positively modulate the gut microbiome. The finding introduces a potential new functional-ingredient category for future gut-health supplements.

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Key Players:

=> Nestlé S.A., Danone S.A., Yakult Honsha Co., Ltd., BioGaia AB, Chr. Hansen A/S, DuPont de Nemours, Inc., Reckitt Benckiser Group plc, NOW Health Group, Inc., Jarrow Formulas, Inc., Probi AB

Key Segments:

By Ingredient

Vitamins lead with the largest share, driven by strong demand for immunity, energy, and wellness supplements across all age groups. Botanicals account for a significant portion, supported by rising preference for natural, plant-based health solutions. Minerals hold a steady share due to their essential role in bone, heart, and metabolic health. Protein & amino acids represent strong uptake among fitness-driven consumers and aging populations. Omega fatty acids continue to grow, fueled by cardiovascular and cognitive health awareness. Probiotics hold increasing demand as gut health becomes a top priority. Other ingredients make up the remaining share, including specialty blends and emerging nutraceutical compounds.

By Dosage

Tablets lead with the highest share owing to long shelf life, dosing convenience, and wide availability. Capsules account for strong adoption due to ease of swallowing and better nutrient protection. Liquid formulations hold notable share, preferred by children and seniors for ease of consumption. Powders represent growing popularity among fitness and wellness consumers seeking customizable doses. Other formats-including gumm!es, sprays, and soft gels-continue to expand with innovation in taste and delivery.

By Age

Adults dominate consumption with the largest share, reflecting strong use of multivitamins, immunity boosters, and lifestyle supplements. Seniors follow, driven by rising demand for bone health, cognitive support, and chronic disease management formulations. Children represent a growing segment fueled by nutrient supplementation for growth and immunity. Infants hold a smaller but steady share, primarily for doctor-recommended essential nutrients.

By Distribution Channel

Online retailers lead rapid growth with increasing consumer preference for convenience, subscription models, and wider product variety. Pharmacies and drug stores remain a major channel due to expert guidance and trusted brands. Supermarkets/Hypermarkets hold strong share supported by accessibility and impulse purchases. Convenience stores contribute a smaller portion, driven by quick-buy health products. Other channels-including specialty stores and direct sales make up the remaining share with niche consumer appeal.

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By Region

North America leads the market, driven by high health awareness, premium supplement consumption, and strong retail presence.

Europe holds substantial share supported by regulated nutraceutical usage and growing demand for natural ingredients.

Asia-Pacific shows the fastest growth, fueled by rising disposable incomes, preventive healthcare focus, and expanding e-commerce.

South America represents steady adoption driven by wellness trends and urbanization.

The Middle East & Africa show emerging demand supported by increasing health awareness and expanding retail distribution.

FAQ

What is the current size of the Gut health supplements Market?

A: In 2024, the Gut health supplements Market was valued at US$13,128.19 million , reflecting its strong industry presence.

Q2: How large is the Gut health supplements Market expected to be by 2032?

A: By 2032, industry forecasts suggest the Gut health supplements Market will grow to around US$21,114.60 million , demonstrating significant expansion.

Q3: What is the growth rate of the Gut health supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.12% during the forecast period from 2025 to 2032.

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