Manga Industry Outlook 2025-2029: Market Set to Cross $30.01 Billion Milestone

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How Large Will the Manga Market Size By 2025?
In recent years, there's been a significant surge in the size of the manga market. It's expected to expand from $13.97 billion in 2024 to $16.28 billion in 2025, boasting a compound annual growth rate (CAGR) of 16.5%. Various factors contribute to this growth during the historical phase, including cultural influence and its popularity, globalization and export of culture, transforming manga into anime, a wide range of genres and subjects, and collaboration across different media.

How Big Is the Manga Market Size Expected to Grow by 2029?
In the coming years, the manga market size is predicted to undergo swift expansion. It's anticipated to reach a valuation of $30.01 billion by 2029, growing at a compound annual growth rate (CAGR) of 16.5%. The upswing during the forecast period is credited to various factors such as, consistent global demand, advancements in formatting and distribution, pledge to diversity and inclusivity, and the rise of unique and specialty markets along with the influence of social media. The forecast period will also witness key trends like digital transition and online platforms becoming more prevalent, garnering global and international traction, media adaptations and expansions across various domains, the introduction of fresh genres and themes, more collaborative efforts and crossovers.

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Which Key Market Drivers Powering Manga Market Expansion and Growth?
The burgeoning need for digital reading materials is projected to drive the manga market's expansion. Digital books, or e-books, are accessible through a multitude of digital platforms, and manga, a form of visual comic book, is leveraging these platforms to publish their content. This makes learning easier through illustration-rich content that encourages readers to indulge in multi-modal thinking. Consequently, e-books are affording manga publishers a less complicated path to delivering their content and amplifying demand. For instance, OverDrive Inc., an eBooks distributor based in the US, reported in their Digital Book Circulation Data and Highlights Report 2022 that in the year 2022 alone, around 555 million e-books, audiobooks, digital periodicals, comics, and other electronic content were checked out by readers, showing a 10% growth from 2021. Hence, the increasing need for digital reading materials is fueling the growth of the manga market.

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What Are the Key Trends Driving Manga Market Growth?
The increasing popularity of AI-produced manga is a significant trend in the manga market. Manga creators are utilizing AI to quicken production and enhance the experience for their readers. For example, in March 2023, Rootport, a manga author from Japan, introduced an AI version of Cyberpunk: Peach John, featuring AI-constructed images made using the AI-based image generator, Midjourney. This AI-powered tool reduced the time taken to finish the manga. An AI tool facilitated the automated creation of a full-color manga from nothing. This innovative tool allows creators to insert keywords and a rudimentary plot to generate a whole manga.

What Are the Emerging Segments in the Manga Market?
The manga market covered in this report is segmented -

1) By Content Type: Printed, Digital
2) By Genre: Action And Adventure, Sci-Fi And Fantasy, Sports, Romance And Drama, Other Genre
3) By Distribution Channel: Offline, Online
4) By Audience: Children And Kids (Aged Below 10 Years), Teenagers (Aged Between 10 to 16 Years), Adults (Aged Above 16 years)

Subsegments:
1) By Printed: Physical Volumes (Tankōbon), Magazines and Anthologies, Collectible Editions
2) By Digital: Digital Manga (eBooks), Webtoons, Mobile App-Based Manga

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Who Are the Global Leaders in the Manga Market?
Major companies operating in the manga market include Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co Ltd., Kadokawa Corporation, Kodansha Ltd, Shueisha Inc., Ohzora Publishing Co Ltd., DMG Entertainment, IDW Media Holdings Inc., Takeshobo Co Ltd., Akita Publishing Co Ltd., Yen Press LLC, VIZ Inc., Archie Comic Publications Inc., Houbunsha Co Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Futubasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Nihon Bungeisha Co Ltd., Gangan Comics, Ichijinsha Inc.

Which are the Top Profitable Regional Markets for the Manga Industry?
Asia-Pacific was the largest region in the manga market in 2024. The regions covered in the manga market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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