Press release
Success Coach Launches Faith and Patriotism Apparel Brand Inspiring Americans to Stand Boldly in Their Identity
"I didn't set out to create a movement--I simply followed a spiritual prompting. But The Lion and The Cross quickly became a declaration of identity. The logo itself is the embodiment of the 3 C's I teach: clarity in who you are, commitment to what you
Christine Randall Coaching and Consulting has officially launched The Lion and The Cross, a faith-forward, patriotic apparel brand representing a rising cultural moment among Americans ready to stand boldly for their beliefs. Founded by success coach and speaker Christine Randall, the brand merges spiritual symbolism with American values-creating apparel that is more than clothing: it is identity, voice, and courage made visible.
A Spiritual Spark That Became a Calling
The brand was born not from strategy but from a deeply personal moment. While listening to the worship song "The Blessing," Randall felt a surge of inspiration that led her to sketch what would become the brand's signature emblem: a lion intertwined with a cross.
As a mother and natural protector, she gravitated toward symbols representing strength, identity, and steadfast faith. The result-crafted entirely by her-captures everything she stands for.
The Logo: A Visual Expression of the 3 C's of SuccessRandall teaches her clients the 3 C's of Success:
Clarity - knowing exactly who you are, what you believe, and what you stand for.Commitment - following through on your values, even when it's difficult or inconvenient.Courage - moving forward boldly when the world tells you to back down.
The symbol embodies these principles:
The cross reflects clarity: identity, truth, purpose, faith in Jesus, and an unapologetic understanding of self.
The lion reflects commitment: strength, resolve, standing firm, and a deep pride and love for our country and our traditions.
Together, they represent courage: boldness, visibility, and the willingness to live your values in public-openly expressing faith, patriotism, and heritage without apology.
Organic Recognition in New York City
Though Randall lives and coaches in New York City-a place not known for embracing overt faith or patriotism-she wears her designs daily. The response has been immediate and consistent.
People stop her.
They ask to buy the shirt. They tell her they've "been waiting for something like this."
The Lion and The Cross has become a signal-a way for people to identify with others who share their values.
A Brand Evolving Into a Movement
The Lion and The Cross resonates because it gives voice to people who feel unseen or unrepresented.
For years, many were told to quiet down-not because they lacked courage, but because culture demanded it.This brand gives them space to stand tall again.
As Christine says: "My apparel isn't just apparel. It's permission."
A Message That Matches the Moment
Across America, people are reclaiming their values-faith, freedom, tradition, and identity. Younger conservatives, military families, patriotic Christians, and values-driven Americans are rejecting the pressure to hide what they believe.
The Lion and The Cross meets this cultural moment with a bold visual message: you can express your faith and love of country openly, proudly, and without apology.
Aligned With America's 250th Birthday and a Renewed Focus on Faith
As the United States approaches the 250th anniversary of its founding, celebrations, commemorations, and special initiatives are being planned across the nation. From community events and patriotic gatherings to new faith-focused conversations in national politics-including initiatives and efforts championed by leaders like President Donald Trump-there is a growing movement to bring God, freedom, and American heritage back to the forefront.
The Lion and The Cross stands at the heart of this moment. The brand gives everyday Americans a tangible way to participate in this historic season: by wearing their convictions. Each shirt, hoodie, or hat becomes a declaration that says, "I stand for faith. I stand for freedom. I stand for this country and the traditions that shaped it."
For patriots, people of faith, and families who want to mark America's 250th birthday with more than just fireworks and speeches, The Lion and The Cross offers a bold, visual expression of love for God and country.
Amplified by Christine's Coaching Platform
Christine's online presence strengthens the brand's reach. Her YouTube channel (Coach Christine Randall), TikTok (@CoachChristine60), Instagram (@thelionandthecross), and Facebook (Christine Randall) allow her to speak about identity, mindset, courage, and personal conviction.
The brand becomes a natural extension of her teaching-an outward expression of the inner work she helps clients do: becoming clear, committed, and courageous about who they are and what they stand for.
Faith. Courage. Freedom.
The Lion and The Cross invites Americans to step into this historic moment with visible conviction-rooted in faith, proud of their country, and unashamed of the traditions that formed them.
CONTACT
Website: www.thelionandthecross.com [http://www.thelionandthecross.com/]
Instagram: @thelionandthecross
YouTube: Coach Christine Randall
TikTok: @CoachChristine60
Facebook: Christine Randall
Media Contact
Company Name: Christine Randall Coaching and Consulting, LLC
Contact Person: Christine Randall
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=success-coach-launches-faith-and-patriotism-apparel-brand-inspiring-americans-to-stand-boldly-in-their-identity]
Country: United States
Website: https://www.thelionandthecross.com
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