Global Beauty Devices Market to Reach USD 99.87 Billion by 2035, Driven by Surge in At-Home Beauty Solutions and AI-Powered Skincare Technologies

The global beauty devices market is entering a transformative era as consumers increasingly prioritize self-care, personal grooming, and tech-driven beauty solutions. According to the latest industry analysis, the beauty devices market, valued at US$ 36,188.7 Mn in 2024, is projected to reach US$ 99,873.0 Mn by 2035, reflecting a robust CAGR of 9.7% between 2025 and 2035. Fueled by rising digital beauty trends, the growing popularity of non-invasive treatments, and the rapid expansion of at-home beauty regimes, the market is positioned for unprecedented global expansion.

The beauty landscape has evolved from salon-dominated services to highly personalized, digitally enhanced at-home beauty treatments. As modern consumers seek convenience, safety, and efficiency, beauty devices have become integral to daily grooming and wellness routines. These devices range from skincare, haircare, and bodycare tools to next-generation technologies like AI-powered skin diagnostics, LED therapy, microcurrent tools, and microdermabrasion devices.

Brands across the globe are responding to this shift with significant investments in AI, IoT, and smart connectivity to deliver professional-grade experiences directly to consumers' homes.

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Key Drivers of Market Growth

1. Growing Consumer Awareness of Personal Appearance
According to the UK Office for National Statistics, beauty and personal grooming accounted for 1.6% of household spending in 2024, reflecting growing interest in skincare, aging management, and aesthetic wellness. Consumers now consider grooming essential for confidence, mental well-being, and personal identity.

2. Rising Demand for At-Home Beauty Solutions
The British Beauty Council's 2025 report highlights an 8% increase in personal-care spending as consumers increasingly shift toward home-based beauty treatments to save time, reduce salon costs, and achieve personalized results.
Home-use devices for anti-aging, acne treatment, hair removal, facial toning, and LED light therapy are no longer niche- they are mainstream, fuelled by the need for convenience, privacy, and cost-effectiveness.

3. Influence of Social Media & Digital Beauty Trends
Influencers and dermatology professionals are championing non-invasive cosmetic routines. Platforms like Instagram, TikTok, and YouTube accelerate awareness and trust in technology-driven beauty solutions.

4. Integration of AI, IoT & Smart Connectivity
From AI skin analyzers to IoT-enabled treatment tracking, smart beauty solutions are redefining personalized skincare. This is particularly evident in premium skincare devices that offer diagnostics, customized regimens, and app-based progress monitoring.

Latest Market Trends

• AI-Powered Beauty Diagnostics: Devices can now analyze pores, wrinkles, hydration, pigmentation, and skin age in real-time.

• LED & Light Therapy Growth: LED masks, patches, and panels are among the fastest-growing categories due to demand for acne reduction, collagen stimulation, and skin rejuvenation.

• Rise of Microcurrent & Microneedling Tools: Consumers increasingly seek non-invasive toning, contouring, and collagen-boosting treatments.

• Shift Toward Sustainable Beauty Tech: Energy-efficient devices, recyclable components, and long-life batteries are becoming essential selling points.
• Hybrid Beauty Devices: Multi-function tools offering cleansing, exfoliation, toning, and anti-aging treatments in one device are trending.

Key Players and Industry Leaders

Prominent brands shaping the global beauty devices market include:
• Beurer GmbH
• Conair LLC
• Dr. Dennis Gross Skincare LLC
• FOREO
• FOREO
• Koninklijke Philips N.V.
• L'Oreal Group
• Lutronic Inc.
• Nu Skin Enterprises Inc.
• NuFACE
• Panasonic Holdings Corporation
• Procter & Gamble
• Silk'n
• Sciton, Inc.
• Tria Beauty Inc.
• YA-MAN Ltd
• Other Key Players

These companies are expanding their portfolios with advanced technologies such as AI, microcurrent stimulation, LED therapy, and personalized skincare ecosystems.

Recent Developments

• June 2025: L'Oréal unveiled its most sophisticated lineup of tech-powered beauty tools at Viva Technology in Paris, including AI-driven skincare diagnostics and sustainable ingredient innovations.

• February 2025: Philips India launched its 2-in-1 Airstyler equipped with breakage-reducing airflow technology.

• January 2025: L'Oréal introduced Cell BioPrint, a portable lab-on-chip device capable of analyzing biological skin age and predicting ingredient responsiveness within minutes.

These advancements highlight an industry rapidly elevating scientific precision in everyday beauty routines.

Market Opportunities and Challenges

Opportunities

• Expansion of personalized beauty ecosystems powered by AI & data analytics
• Rapid uptake of dermatological-grade tools at home
• Rising disposable income in emerging markets
• Growing male grooming and unisex device usage
• Influencer-driven brand visibility creating new demand channels

Challenges

• High cost of premium devices
• Lack of consumer understanding of device usage and safety
• Regulatory complexities involving energy output and skin safety
• Presence of counterfeit or low-quality devices in e-commerce
Manufacturers are increasingly investing in consumer education, regulatory compliance, and quality assurance to address these issues.

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Future Outlook

The global beauty devices market is on a strong growth trajectory as consumers continue embracing personalized, technology-led beauty routines. By 2035, the convergence of biotechnology, AI, and home-use beauty innovations will redefine the boundaries of skincare and personal grooming.

Widespread adoption of smart connectivity, real-time skin monitoring, and customizable treatment programs will position beauty devices as essential daily tools akin to smartphones and wearables.

Analysts predict continued dominance of skincare devices, rising commercial usage in salons and dermatology clinics, and expanding opportunities across Asia Pacific, Latin America, and the Middle East.

Market Segmentation

By Product Type
• Skincare Devices
• LED & Light Therapy Devices
• Microcurrent Devices
• Microneedling & Microdermabrasion Devices
• Haircare Devices
• Hair Removal Devices
• Bodycare Devices
• Teeth Whitening, Scar & Stretch Mark Devices, Others

By Consumer Group
• Men
• Women
• Unisex

By End-user
• Individual/Residential
• Spas & Massage Centers
• Beauty Parlors & Salons
• Dermatology Clinics
• Beauty Institutes

By Distribution Channel
• Online (E-commerce, Company Websites)
• Offline (Retail Stores, Specialty Stores, Departmental Stores)

By Region
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

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