South America Soy Beverages Market | Brazil Dominates with 45% Share, Driven by Rising Plant-Based Diets

Leander, Texas and Tokyo, Japan - Nov.24.2025
As per DataM intelligence research report"The South America Soy Beverages Market is expected to grow at a CAGR during the forecast period (2024-2031)."Rising health awareness and demand for plant-based nutrition are boosting consumption of soy beverages across South America.

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South America: Recent Industry Developments

✅ In November 2025, Nestlé South America expanded its soy-based ready-to-drink beverages with fortified calcium and vitamin blends tailored to regional nutritional needs. The launch targets rising demand for dairy alternatives across Brazil and Chile. This strengthens Nestlé's leadership in plant-based beverages in the region.

✅ In October 2025, Ades (Coca-Cola Company Latin America) upgraded its soy beverage formulation with reduced sugar and enhanced protein content to align with South America's growing health-conscious consumer base. The reformulation improves taste while supporting clean-label positioning. This reinforces Ades' strong market presence in soy-based drinks.

✅ In September 2025, NotCo introduced new soy-based milk alternatives using its AI platform "Giuseppe" to replicate dairy-like texture and flavor for retail and foodservice channels. The innovation appeals to flexitarian and vegan consumers seeking improved plant-based experiences. This boosts NotCo's competitiveness in the South American alt-dairy market.

✅ In August 2025, Piracanjuba expanded production capacity for soy beverages at its Goiás facility, supported by an investment of US$22 million to modernize equipment and increase output efficiency. The upgrade meets rising domestic demand for lactose-free nutrition solutions. This solidifies Piracanjuba's role in Brazil's growing soy beverage category.

South America Soy Beverages Market: Drivers
The South America soy beverages market is experiencing steady growth as consumers increasingly embrace plant-based alternatives for health, wellness, and sustainability reasons. Soy beverages, rich in protein and nutrients, are popular among lactose-intolerant individuals, vegans, and health-conscious consumers seeking dairy alternatives. Rising awareness of the nutritional benefits of soy, including heart health and bone support, is driving adoption across households, retail outlets, and foodservice channels. Technological advancements in flavor enhancement, fortification with vitamins and minerals, and extended shelf-life processing are improving product appeal and consumer convenience. Additionally, growing interest in clean-label and non-GMO products is further supporting market expansion across South America.

Collaboration between soy producers, beverage manufacturers, and research institutions is accelerating product innovation and diversification, including flavored, fortified, and functional soy beverages. Increasing retail penetration, e-commerce availability, and modern trade expansion are improving accessibility and consumer reach. Rising health consciousness, dietary shifts toward plant-based diets, and government initiatives promoting nutrition and food security are driving higher consumption. Marketing campaigns emphasizing sustainability, protein content, and digestive health benefits are further enhancing consumer engagement. With technological advancements, growing awareness of plant-based nutrition, and expanding distribution networks, the South America soy beverages market is poised for sustained growth.

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South America Soy Beverages Market: Major Players
Danone, Organic Valley, KIKKOMAN SALES USA, INC., The Hain Celestial Group, Eden Foods, Inc., ZenSoy, Trader Joe's, Jaffe Bros Natural Foods and Devansoy Inc.

Segment Covered in the South America Soy Beverages Market:
By Product Type
Soy milk dominates with 62% share, driven by high consumer preference for plant-based dairy alternatives, nutritional benefits, and rising lactose intolerance awareness. Yogurt smoothies hold 38%, supported by increasing adoption of ready-to-drink products and convenience-driven consumption. Growing health consciousness and demand for protein-rich beverages fuel market expansion across both product types.

By Distribution Channel
Supermarkets and hypermarkets lead with 54% share, offering wide assortments, promotional offers, and easy accessibility. Online stores hold 22%, supported by e-commerce growth and doorstep delivery of refrigerated beverages. Specialty stores account for 12%, catering to niche organic and premium soy products. Convenience stores and other channels collectively capture 12%, driven by on-the-go consumption trends.

Regional Analysis
Brazil - 45% Share
Brazil leads with 45%, fueled by high plant-based diet adoption, strong retail penetration, and increasing urban consumer awareness. Supermarkets dominate product availability.

Argentina - 30% Share
Argentina holds 30%, supported by rising health-conscious lifestyles and growing demand for soy-based beverages in both retail and online channels. Urban centers drive consumption growth.

Colombia - 25% Share
Colombia accounts for 25%, driven by expanding supermarket networks, e-commerce adoption, and increasing interest in plant-based diets. Convenience stores also contribute moderately to market reach.

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