U.S. Leads Non-Thermal Pasteurization Market 88.3% Share as Global Growth Accelerates at 14.9% CAGR | Emerging Players : Pulsemaster & Symbios Technologies | DataM Intelligence

Non-thermal pasteurization market is growing at a CAGR of 14.9% during the forecast period (2024-2031).

Non-thermal pasteurization is a food processing technology that allows greater sustainability and efficiency when converting raw food items into finished products. There are some new methods for non-thermal pasteurization like High-Pressure Processing (HPP), Pulsed Electric Field (PEF) and Microwave Volumetric Heating (MVH).

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🔷United states industry development
✔ The U.S. non-thermal pasteurization market is valued at approximately USD 5.74 billion in 2025 with a CAGR around 16%.

✔ Growth driven by consumer demand for safe, minimally processed foods and regulatory focus on food safety compliance.

✔ Increasing use of high-pressure processing (HPP), pulsed electric field (PEF), and cold plasma technologies in food industries.

✔ Strong innovation in equipment automation and integration with IoT for process monitoring and quality assurance.

🔷Japan industry development
✔ Japan's market valued at about USD 0.85 billion in 2024, growing at a CAGR of 7.2% through 2030.

✔ Increasing adoption of AI-driven solutions for process optimization, compliance, and consumer behavior analytics.

✔ Focus on minimally processed, preservative-free food products aligned with stringent food safety standards.

✔ Strategic government and industry investments emphasize digital transformation and sustainability in food processing technologies.

✔ Japan stands as a technological leader in the Asia-Pacific region, with advanced infrastructure supporting market growth.

🔷Market segmentation-

➠By Technique
High-Pressure Processing (HPP) - 41.2%

Pulsed Electric Field (PEF) - significant but less than HPP

Microwave Volumetric Heating and Others (cold plasma, ultrasonic, irradiation)

Explanation: HPP leads due to high efficiency in pathogen inactivation while preserving food quality. PEF is rapidly rising in juice and beverage sectors. Emerging methods like cold plasma gain attention for surface decontamination.

➠By Form

Liquid - 57.8%

Solid - 42.2%

Explanation: Liquid dominates as juices, milk, and beverages are sensitive to heat and benefit most from non-thermal pasteurization, preserving taste and nutrients.

➠By Application

Food and Beverages - 63.5%

Pharmaceuticals - substantial but less than food and beverages

Cosmetics - smaller portion

Explanation: Food and beverages lead driven by demand for clean label, minimally processed foods with extended shelf life. Pharmaceuticals and cosmetics use non-thermal methods mostly for product safety and quality maintenance.

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🔷Regional insights-
➠ North America: Largest market in 2024 - North America leads global revenue for non-thermal pasteurization (the U.S. alone captured 88.3% of North American revenue in 2024). Growth is driven by strong demand for clean-label/minimally processed foods, advanced food-processing infrastructure, regulatory support and industry R&D adoption.

➠ Asia-Pacific: Fastest-growing region in recent reports - APAC is forecast to register the highest regional CAGR driven by rapid urbanization, rising disposable incomes, expanding food & beverage processing capacity, and government support for new processing technologies (notably China, India, Japan and Southeast Asia). Analysts report APAC as the primary growth opportunity across 2024-2030 forecasts.

➠ Europe: Mature, steady market with moderate growth - growth emphasis is on regulatory compliance, food-safety standards, and sustainability (manufacturers and equipment suppliers focus on energy efficiency and validation for HPP/PEF systems). Europe shows steady adoption led by established F&B players and specialized equipment makers.

🔷Emerging players in the geopolymer market :-
➠Hiperbaric - Leader with 65% global share of installed industrial HPP capacity market dominance driven by wide product range, global installations and ongoing R&D & capacity expansion.

➠Pulsemaster (Netherlands) - Growing market share due to launching compact industrial pulsed electric field systems for small/medium production, catering to niche demand for flexible, scalable solutions.

➠Symbios Technologies (US) - Gains share for innovative cold plasma technology used in surface decontamination and sterilization, capitalizing on sustainability trends and chemical-free processing.

➠FresherTech (China) - Expanding in Asia-Pacific with cost-effective HPP equipment for liquid food sectors, serving rising demand for affordable non-thermal pasteurization.

➠Stansted Fluid Power Ltd. (UK) - Strengthening presence through technology upgrades focused on improving energy efficiency and integration with IoT for real-time monitoring.

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🔷Key Investment:
➠ JBT Corporation (U.S.): Acquired Marel in late 2023 for enhancing R&D and product offerings in meat, fish, poultry sectors, strengthening market presence.

➠ FresherTech (China): Received investments to expand cost-effective HPP equipment production for liquid food industry, capturing growing Asia-Pacific demand.

➠ Pulsemaster (Netherlands): Invested heavily in R&D to improve energy efficiency and expand pulsed electric field (PEF) tech applications to more food types.

➠ Thermo Fisher Scientific Inc. (U.S.): Ongoing R&D investments exceeding USD 30 million annually on microbiological testing and validation services supporting non-thermal technologies.

➠ Universal Pure Holdings LLC (U.S.): Acquired Hydrofresh Ltd. in 2022, expanding capacity and cold chain service offerings for HPP tech adoption in North America.

🔷Growth Drivers:-
Rising consumer demand for clean-label, minimally processed foods that preserve natural flavors, nutrients, and freshness is a primary driver.

Increasing regulatory emphasis on food safety and controlling foodborne illnesses supports adoption of advanced non-thermal technologies.

Technological advancements in high-pressure processing (HPP), pulsed electric fields (PEF), and emerging cold plasma and ultrasonic treatments improve effectiveness and scalability.

Growing preference for sustainable and energy-efficient food processing methods that reduce water use and energy consumption compared to thermal pasteurization.

Expanding applications in dairy, beverages, meat, seafood, fruits, and vegetables sectors driven by demand for extended shelf life and product quality.

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