Press release
,,What else can fashion be?" 57. INNATEX: DESIGN DISCOVERIES evolve into the EVOLUTION STAGE
INNATEX Exhibitor recolution ( (C) INNATEX Anna V?lske)
A new chapter begins in the fair's support of emerging labels: the renowned DESIGN DISCOVERIES turn into INNATEX Evolution Stage - Shaping Tomorrow's Fashion. Curated by designer Jonathan Radetz, the project presents brands that combine design, material innovation and responsibility. The area in the foyer is staged as a concept store.
"For years, the DESIGN DISCOVERIES have been a well-established feature, attracting interest from both visitors and the media," says Alexander Hitzel, INNATEX Project Director. "It is time to take the next step. With the Evolution Stage, we realise a project that brings together many creative minds and unites diversity, collaboration as well as economic viability. We are convinced that using synergies strategically and today is more important than ever."
The accompanying programme also focuses on the current economic situation of Green Fashion. A new format debuts in cooperation with the B2B media brand TextilWirtschaft: the TW Expert Talk. Editor Mara Javorovic discusses market challenges and solutions from a business perspective with a member of the TW Expert Council.
Another highlight is being developed in collaboration with Professor Ilona K?tter and Professor Wilhelm Rinke from AMD Academy of Fashion & Design Wiesbaden. The talk explores future trends and the role of fashion between digital and analogue realities. It shows how technological progress and AI-driven design processes are reshaping consumer behaviour - and what new approaches may emerge as a result.
"We are analogue people living in a digital world," observes Professor Rinke. "We buy fast fashion even though we know better. Between contradictions and opportunities, we ask: What can fashion still be?"
From mid-December 2025, trade visitors will be able to register online free of charge for the 57th INNATEX.
Print-resolution images: https://innatex.de/presse/?lang=en
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INNATEX | International Trade Fair for Sustainable Textiles:
INNATEX is the only international trade fair for sustainable textiles in the world that offers a unique sales and communication platform not only to the traditional clothing sector but to countless other textile product groups as well, including accessories, footwear, home textiles, fabrics and toys. This fair for trade visitors has taken place since 1997 twice a year - once in winter and once in summer - in Hofheim-Wallau near Frankfurt am Main. Since 2014, the Showroom event in Bern (Switzerland) has complemented the portfolio offered by fair organiser MUVEO GmbH. The INNATEX podcast makes the talk program accessible after the trade fair and provides insights from the fashion business.
Instagram: instagram.com/innatex
Linkedin: linkedin.com/showcase/innatex/
Germany
Frau Maike Maria Thalmeier
innatex@ubermut.de
INNATEX | International Trade Fair for Sustainable Textiles:
INNATEX is the only international trade fair for sustainable textiles in the world that offers a unique sales and communication platform not only to the traditional clothing sector but to countless other textile product groups as well, including accessories, footwear, home textiles, fabrics and toys. This fair for trade visitors has taken place since 1997 twice a year - once in winter and once in summer - in Hofheim-Wallau near Frankfurt am Main. Since 2014, the Showroom event in Bern (Switzerland) has complemented the portfolio offered by fair organiser MUVEO GmbH.
The INNATEX podcast makes the talk program accessible after the trade fair and provides insights from the fashion business.
Web: innatex.de | Facebook: facebook.com/innatex | Instagram: instagram.com/innatex
Linkedin: linkedin.com/showcase/innatex/
Contact Press and Communication:
Maike Maria Thalmeier | UBERMUT | innatex@ubermut.de | +49 (0)179-7543292
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