Press release
Postbiotics Market to Reach US$ 261.86 Million by 2032 | Food and Beverages Segment Leads with Rising Demand for Functional Health Products | DataM Intelligence
Postbiotics Market
According to DataM Intelligence, the global postbiotics market reached US$125.77 million in 2024 and is expected to reach US$261.86 million by 2032, growing with a CAGR of 9.60% during the forecast period 2025-2032. This substantial growth is propelled by increasing consumer awareness of health and wellness benefits, rising demand for functional foods and supplements, growing applications in personal care and cosmetics, expanding pharmaceutical research into postbiotic formulations, and rising adoption in animal feed for improved livestock health.
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70 - Tables
65 - Figures
200 - Pages
Recent Developments (November 2025)
✅ DuPont Nutrition & Biosciences (US) launched a new powdered postbiotic formulation for functional beverages, featuring enhanced stability and solubility for ready-to-drink applications in the health and wellness sector.
✅ Sabinsa Corporation (US) expanded their postbiotics portfolio with specialized capsule forms for supplements, targeting immune support and digestive health in North American and European markets.
✅ Lallemand Inc. (Canada) developed a novel liquid postbiotic for animal feed applications, achieving improved poultry and swine gut health outcomes through advanced fermentation technology.
✅ ADM (US) introduced a stable tablet-form postbiotic for pharmaceutical applications, focusing on pediatric and geriatric populations with specific digestive health needs.
✅ Kerry Group (Ireland) launched a specialized postbiotic ingredient for cosmetic applications, featuring skin microbiome balancing properties for natural personal care products.
Competitive Landscape
The market features strong competition between global ingredient companies, specialized biotechnology firms, and health supplement manufacturers.
1. DuPont Nutrition & Biosciences maintained market leadership with 28% global market share, expanding their functional food applications and reporting 25% revenue growth in 2024-2025 through strategic partnerships with major food manufacturers.
2. Sabinsa Corporation captured 22% market share in supplements, securing long-term contracts with supplement brands and achieving 23% growth through expanded distribution networks.
3. Lallemand Inc. dominated the animal feed segment with 20% market share, reporting 26% growth through innovative livestock health solutions and global expansion in agricultural markets.
4. ADM led pharmaceutical applications with 18% market share, achieving 21% growth through research collaborations and clinical validation of postbiotic health benefits.
5. Kerry Group expanded their personal care applications with 15% market share, focusing on cosmetic formulations and reporting 19% revenue growth in specialty ingredients.
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Segmentation Analysis
By Form
• Powder dominates the market with USD 48 million in 2024, projected to grow at 10.2% CAGR, valued for easy incorporation into food and beverage products, superior stability, and versatile application across multiple industries.
• Capsules show strong growth with USD 35 million in 2024, expected to grow at 9.8% CAGR, preferred for supplements due to precise dosing, consumer convenience, and protection of active ingredients.
• Tablets demonstrate significant expansion with USD 25 million in 2024, growing at 8.5% CAGR, valued for pharmaceutical applications, long shelf life, and ease of consumption in healthcare settings.
• Liquids and other forms show emerging applications in specialized product formulations.
By Application
• Food and Beverages represents the largest segment with USD 52 million in 2024, growing at 10.5% CAGR, driven by consumer demand for functional foods that offer health benefits beyond basic nutrition, clean label trends, and innovative product formulations.
• Personal Care and Cosmetics shows robust growth with USD 30 million in 2024, expanding at 9.2% CAGR, for skin microbiome balancing, natural preservative properties, and innovative cosmetic applications.
• Animal Feed demonstrates accelerated growth with USD 22 million in 2024, growing at 11.3% CAGR, supported by rising demand for antibiotic alternatives and improved livestock health management.
• Pharmaceuticals and other applications show steady expansion with specialized health benefit requirements.
By Distribution Channel
• Online Retail leads the market with USD 45 million in 2024, projected to grow at 12.1% CAGR, valued for consumer convenience, wide product selection, and direct-to-consumer supplement sales.
• Supermarkets/Hypermarkets shows strong presence with USD 35 million in 2024, expected to grow at 8.8% CAGR, preferred for mainstream consumer access and integrated shopping experience.
• Drug Stores demonstrate significant growth with USD 25 million in 2024, expanding at 9.1% CAGR, valued for professional healthcare positioning and trusted supplement distribution.
• Retail Stores and other channels show consistent market presence.
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Regional Analysis:
Asia-Pacific dominates the postbiotics market with USD 55 million in 2024, driven by strong foundation in traditional fermented foods, rising health consciousness, growing middle-class population, increasing demand for preventive healthcare, and well-established food ingredient industries across China, Japan, and South Korea.
North America emerges as the fastest-growing region, projected to expand at 11.2% CAGR through 2032, fueled by strong consumer awareness of gut health, advanced supplement industry, robust pharmaceutical research, and increasing adoption of functional foods and preventive health approaches.
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Market Trends & Drivers
The Postbiotics Market is experiencing robust growth driven by increasing scientific validation of health benefits, rising consumer preference for non-viable microbiome solutions, expanding applications across multiple industries, and growing demand for stable and safe bioactive ingredients. Key trends include the development of specialized formulations for targeted health benefits, expansion into cosmetic and personal care applications, increasing research into pharmaceutical applications, and growing adoption in animal nutrition as antibiotic alternatives. The health and wellness movement, scientific advancements, and versatile application potential are significantly contributing to market expansion.
Related Reports:
1. Probiotics Market - https://www.datamintelligence.com/research-report/probiotics-market?jd
2. Food Probiotics Market - https://www.datamintelligence.com/research-report/food-probiotics-market?jd
3. Prebiotic Ingredients Market - https://www.datamintelligence.com/research-report/prebiotic-ingredients-market?jd
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and AI-driven health innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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