Press release
Vietnam Travel Technology Market 2025 - Top Regions, Latest Technology, Investment Opportunities, Future Trends and Outlook 2033
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Study Assumption Years
Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034
Vietnam Travel Technology Market Key Takeaways
Current Market Size: USD 45.27 Million in 2025
CAGR: 5.78%
Forecast Period: 2026-2034
Major destinations such as Da Nang, Hanoi, and Ho Chi Minh City are advancing digital tools including VR360, 3D mapping, and immersive visitor experiences to promote smart tourism.
The market benefits from widespread 5G deployment and IoT connectivity facilitating smart tourism solutions.
Artificial intelligence is integrated via AI chatbots and virtual tour guides by companies like BestPrice Travel.
The upcoming "Visit Vietnam" national super app (launching in 2026) is set to enhance automated trip planning and service booking.
Blockchain technology ensures secure travel data authentication via the NDAchain.vn system.
Market Growth Factors
The Vietnamese travel technology market is expected to grow at a rapid pace in light of several digital transformation initiatives being implemented across the Vietnamese tourism ecosystem. VR360 technology, 3D mapping, and engaging visitor experiences are advanced digital technologies being implemented in Vietnamese cities like Da Nang, Hanoi, and Ho Chi Minh City. The country developed its 5G services and its internet of things (IoT) application well, and the country develops smart tourism in transportation services, hotels and restaurants, and tourist attractions. For instance, Da Nang seeks to attract over seventeen million visitors in 2025 by artificially intelligizing, virtually realizing and big data-ing. Digital first strategies could enable efficiencies in service delivery and visitor engagement making Vietnam a smarter destination.
Artificial intelligence is used in tourism. Major companies in the sector have developed AI powered chatbots and virtual tour guides. To ease this, companies like BestPrice Travel, and an official Vietnam Tourism Application developed by Vietsens Technology Group, use smart systems that provide real-time information and destination recommendations, as well as mobile applications with digital maps, tour organization, and travel agency links. Tourism companies like VietSense Travel show the industry's drive to adopt social media, fulfilling the demands of 69% of Vietnamese internet users who use social media to inspire travel. Online travel companies like VietSense Travel (YouTube channels) and BestPrice Travel (AI chatbots) show initial adaptation. The Visit Vietnam super app (set to launch in 2026) with automatic trip planning, AI travel assistants, and AI trip booking will improve this growth.
Blockchain and secure data management systems meet the need for trust and transparency. The national "Visit Vietnam" website uses NDAchain.vn for decentralized verification of tourism reviews and service ratings to ensure the validity of tourism information with immutable evidence. This fosters increased consumer trust and fraud prevention. DaaS models create new revenue streams for tourism businesses and platforms, enabling data to be used by governments for calculated planning. The adoption of blockchain technologies for tourism service loyalty programs improves stickiness, customer retention, repeat visits, and data-driven marketing and service optimization, leading to meaningful growth in Vietnam's travel technology industry.
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Market Segmentation
The Vietnam travel technology market segmentation includes detailed classifications by product type, application, and region. Each segment reflects key trends and market dynamics.
Product Type Insights:
Airline and Hospitality IT Solutions: This segment includes technology platforms and software solutions tailored to airline and hospitality operations, enhancing service efficiency.
Global Distribution System (GDS): Covers systems managing air travel inventory and distribution, supporting booking and travel agency connectivity.
Application Insights:
Travel Industry: Encompasses technology usage across travel agencies and related service providers managing travel planning and arrangements.
Tourism Industry: Pertains to solutions supporting tourism promotion, destination management, and visitor experiences.
Hospitality Industry: Focuses on IT solutions deployed within hotels, resorts, and accommodation providers enhancing guest services and operations.
Regional Insights:
Northern Vietnam: Key regional market with specific travel technology adoption patterns and infrastructure developments.
Central Vietnam: Important market segment including cities like Da Nang, reflecting active smart tourism initiatives.
Southern Vietnam: Covers significant urban centers such as Ho Chi Minh City, with vibrant travel technology ecosystems.
Regional Insights
Northern Vietnam, Central Vietnam, and Southern Vietnam are the major regional markets highlighted in the report. Central Vietnam, including Da Nang, is a notable region actively implementing smart tourism solutions enabled by advanced digital infrastructure and aiming to welcome over seventeen million guests annually by 2025. The regional segmentation captures distinct adoption levels and key growth opportunities aligned with local tourism initiatives and technology deployments.
Recent Developments & News
In August 2025, Quang Ninh province in Vietnam launched the national tourism data platform, "Visit Vietnam." This strategic initiative creates a unified database providing detailed destination information, traveler reviews, and booking services. The platform integrates blockchain authentication via NDAchain.vn to ensure tamper-proof travel data verification and enhance trust for tourists booking services within the country. This development exemplifies government and industry collaboration to strengthen Vietnam's travel technology infrastructure.
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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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