White Mushroom Market Surges: Asia-Pacific Leads with 43.8% Share as MycoOne BioFarms Emerges as the Next Global Growth Disruptor

The Global White Mushroom Market reached USD 8.4 billion in 2022 and is expected to reach USD 13.1 billion by 2030 growing with a CAGR of 5.8% during the forecast period 2024-2031., according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, Basciani Foods expanded its U.S. organic white button mushroom cultivation by 20% in Pennsylvania facilities, partnering with Whole Foods to supply fresh Agaricus bisporus for plant-based meal kits amid rising vegan demand.

✅ In September 2025, Highline Mushrooms launched a processed white mushroom powder line certified for vitamin D enrichment, targeting supplement retailers like GNC for immune health applications.

✅ In August 2025, Drinkwater Mushrooms Ltd. introduced sustainable, low-water hydroponic white mushrooms compliant with USDA organic standards, distributed via Costco for premium fresh produce sections.

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Japan: Recent Industry Developments

✅ In October 2025, Eurochamp adopted advanced LED lighting tech in its Japanese operations, boosting white mushroom yield by 18% for export-grade fresh packs to Asia-Pacific fusion cuisine markets.

✅ In September 2025, Fujian Yuxing collaborated with local ramen chains to develop dehydrated white mushroom variants for umami enhancement, focusing on health-oriented low-sodium profiles.

✅ In August 2025, Japan's Ministry of Agriculture, Forestry and Fisheries subsidized climate-controlled farming for 4,000 tons of annual white mushroom output, supporting branded fresh sales in urban supermarkets.

Asia-Pacific: Recent Industry Developments

✅ In October 2025, Guan's Mushroom opened a new processing plant in China for canned white mushrooms, supplying B2B clients in food processing with high-volume, preservative-free options.

✅ In September 2025, CMP Mushrooms imported record volumes of organic white mushroom spores from Europe, driven by demand for fresh varieties during holiday stir-fry seasons in India.

✅ In August 2025, Costa Group launched private-label white mushroom blends in Southeast Asia, integrating with pharmaceutical-grade extracts for antioxidant supplements in wellness retail.

Market Trends & Drivers

The Global White Mushroom Market is thriving due to surging demand for nutrient-rich, low-calorie superfoods in plant-based diets and functional foods, expanding applications in culinary versatility, processing, and pharmaceuticals, and rising awareness around health benefits like high vitamin D, selenium, and protein content for immunity and heart health. Key trends include innovation in forms (e.g., fresh for salads/stir-fries, processed powders for supplements), growth in sustainable farming (hydroponic, organic cultivation), and increasing adoption in exotic cuisines (Italian pasta, Asian soups, fusion recipes). The rise of e-commerce for fresh produce, premiumization in emerging markets, and regulatory pushes for clean-label nutrition (USDA organic, non-GMO) are significantly accelerating market expansion amid shifting consumer preferences for versatile, medicinal, and eco-friendly white mushroom solutions.

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Competitive Landscape

The mushroom market remains moderately consolidated across North America, Europe, and Asia-Pacific, with growing competition in organic production, extraction technologies, sustainable packaging, and traceable supply chains.

» Basciani Foods holds an estimated 11.4% share, dominating North America with vertically integrated supply chains specializing in fresh white button mushrooms for retail, food service, and industrial buyers.

» CMP Mushrooms accounts for approximately 9.8% share, leading global demand for processed formats, including dehydrated and canned mushroom SKUs targeting food processors and exporters.

» Costa Group maintains around 8.9% share, excelling in branded ready-to-cook mushroom packs and premium hydroponic cultivation aligned with sustainability certifications.

» Drinkwater Mushrooms Ltd. holds nearly 6.7% share, specializing in organic-certified and farm-to-supplement mushrooms through partnerships supporting vitamin-enriched and adaptogenic health applications.

» Eurochamp captures roughly 7.5% share, driving European growth with high-yield LED-controlled farming systems optimized for culinary-grade varieties.

» Fujian Yuxing represents about 8.2% share, innovating in dehydrated umami mushroom ingredients for expanding Asian fusion cuisines and export markets.

» Greenyard secures close to 10.1% share, focusing on private-label fresh and value-added mushroom blends for supermarkets, hospitality, and wellness retail channels.

» Guan's Mushroom holds an estimated 7.9% share, targeting high-volume canned and fresh supply chains across China with expansion into pharmaceutical-grade cultivation.

» Highline Mushrooms commands around 9.3% share, strengthening global presence with powdered extracts and functional mushroom ingredients for immunity and gut-health formulations.

» Metolius Valley Inc. maintains roughly 6.2% share, pioneering low-water, climate-adaptive cultivation techniques for eco-friendly fresh and processed exports.

» Up-and-Coming Player - MycoOne BioFarms is rapidly emerging with scalable vertical mushroom farms, AI-driven yield control, and plant-based protein mushroom concentrates aimed at nutraceutical and alternative protein sectors.

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Segmentation

☛ By Form
The white mushroom market is segmented into Fresh Mushroom and Processed Mushroom.

Fresh Mushroom leads with an estimated 62.4% share, driven by high household consumption of Agaricus bisporus for everyday cooking across salads, curries, soups, and continental dishes.
Meanwhile, Processed Mushroom holds approximately 37.6% share, and is rapidly growing due to rising demand for canned, frozen, dehydrated, and powdered formats used in supplements, ready-to-eat meals, and long-shelf-life products.

☛ By Branding

Branding in the market is categorized into Private-label and Branded products.
Private-label accounts for around 54.1% share, led by supermarkets and hypermarkets offering cost-effective, bulk, and convenience packaging.
Branded products hold 45.9% share, gaining traction with premium organic certifications, traceable sourcing, and eco-friendly packaging targeted at health-conscious consumers.

☛ By Application
Applications of white mushrooms span the Food Processing Industry and Pharmaceutical sectors.

The Food Processing Industry segment dominates with approximately 78.3% share, due to versatile use in snacks, sauces, frozen foods, seasonings, and plant-based meat formulations .Meanwhile, Pharmaceutical holds 21.7% share, expanding with mushroom extracts used in immunity-boosting, anti-inflammatory, and antioxidant nutraceuticals.

☛ By End User
Based on end-user categories, the market includes Retail, Food Service, Food & Beverage Industry, and Other users.

The Retail segment leads with 39.6% share, fueled by rising fresh mushroom purchases from supermarkets, specialty stores, and online grocery platforms.
Food Service holds around 26.4% share, supported by expanding consumption in restaurants, hotels, and cloud kitchens offering healthier and gourmet menus.
The Food & Beverage Industry represents 25.8% share, using mushrooms in processed meals, canned goods, extracts, and packaged functional foods.
The Other segment accounts for 8.2% share, including research institutions, traditional medicine makers, and commercial bulk buyers.

Regional Analysis

» Asia-Pacific leads the global white mushroom market with an estimated 43.8% share, driven by high-volume cultivation, favorable agro-climatic conditions, and expanding controlled-environment farming in China, India, and Japan. Rising focus on sustainable and organic mushroom farming further strengthens regional export capacity.

» Europe follows with approximately 27.6% share, representing the fastest-expanding region fueled by premium and organic consumption trends. Countries including the U.K., France, Spain, and Germany show strong preference for fresh button and specialty varieties due to culinary versatility and vegan product adoption.

» North America holds a steady 18.4% share, supported by high household adoption (where button mushrooms account for nearly 90% consumption) and rising use in plant-based meat formulations. The U.S. leads in processed and value-added formats, while Canada and Mexico expand in food service.

» South America accounts for 5.9% market share, emerging gradually with rising imports and niche cultivation for pharmaceutical and nutraceutical extracts. Countries like Argentina and Brazil explore hybrid farming systems.

» The Middle East & Africa represents 4.3% share, holding long-term potential due to dietary diversification and increasing reliance on canned mushrooms. Growth is supported by government-backed imports and gradual adoption of climate-controlled cultivation systems.

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