Row Partners Launches the World's First End-to-End PEO, Transforming How Behavioral Health Providers Operate and Grow

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SALT LAKE CITY, UT - After 20 years as a leading Professional Employer Organization (PEO), Ampian HR has officially rebranded as Row Partners [https://rowrowrow.io/] and unveiled the world's first End-to-End PEO - a comprehensive, integrated solution designed to deliver both operational certainty and measurable business growth.

This newly expanded End-to-End PEO model goes beyond traditional PEO services. In addition to Payroll, HR, Benefits, and Risk & Compliance, Row Partners now provides Medical Coding and Billing services and a suite of growth strategies purpose-built to help behavioral health facilities and residential treatment centers treat more patients amid an unprecedented nationwide demand for care.

"As Ampian HR, our focus was all about helping businesses survive the day-to-day. Now, Row Partners is dedicated to helping businesses grow," said Dan Shirts, President of Row Partners.

"By adding medical coding and billing and targeted growth strategies, including world-class marketing, we're helping behavioral healthcare providers thrive by empowering them to focus on what they do best - helping patients get better."

The launch of the End-to-End PEO comes at a pivotal moment for the behavioral health industry. Demand for care continues to outpace availability nationwide.

A February 2025 National Center for Health Workforce Analysis [https://www.pew.org/en/research-and-analysis/>Pew Charitable Trusts report found that behavioral health needs across the U.S. remain significantly unmet. An August 2024 report from the



This release was published on openPR.