Poultry Meat Market Set to Hit USD 391.94 Billion by 2030, Driven by Rising Protein Consumption, Convenience Food Demand, and Wider Retail Penetration

The Poultry Meat Market, valued at USD 366.79B in 2025, is projected to reach USD 391.94B by 2030, driven by rising demand for affordable high-protein foods, rapid growth of ready-to-cook/eat poultry, advancements in farming and processing technologies, and strong government support across major regions. Modern retail, online grocery, and expanding foodservice channels continue to boost global poultry consumption, ensuring steady market growth through 2030.
Introduction: Outlook of the Poultry Meat Market

The Poultry Meat Market continues to demonstrate steady momentum, supported by growing consumer preference for affordable, protein-rich foods. According to recent industry assessments, the poultry meat market size [https://www.mordorintelligence.com/industry-reports/global-poultry-meat-market?utm_source=abnewswire] is valued at USD 366.79 billion in 2025 and is forecasted to reach USD 391.94 billion by 2030. This growth trajectory reflects strong demand across both developed and emerging markets, fueled by increased urbanization, expanding foodservice channels, and the rising availability of fresh, frozen, and ready-to-cook poultry products.

As households, retailers, and foodservice operators increasingly adopt poultry due to its versatility, high nutritional value, and budget friendliness, the Poultry Meat Market maintains robust performance across major regions. Modern farming practices, improvements in cold chain infrastructure, and faster access to processed and value-added poultry products additionally support the market.

Key Trends Influencing the Poultry Meat Market

Growing Preference for High-Protein and Cost-Effective Foods

Poultry remains one of the most accessible protein sources for consumers worldwide. Its competitive price point compared to red meats, along with its adaptability in diverse cuisines, continues to boost demand across households, cafeterias, and institutional buyers. As global consumers embrace healthier eating patterns and high-protein meal plans, chicken and other poultry types remain central to daily food consumption. The shift toward quick meal preparation, combined with expanding middle-income populations and busier lifestyles, is further accelerating poultry uptake across urban regions.

Rapid Growth of Ready-to-Cook and Ready-to-Eat Poultry Products

Convenience remains a major driver shaping modern food choices. With increasing dual-income households and time-sensitive lifestyles, the market is witnessing a surge in ready-to-cook and ready-to-eat poultry segments. Products such as marinated chicken, pre-seasoned cuts, sausages, nuggets, wings, strips, and deli-style meats continue to gain retail visibility. Online grocery platforms and quick commerce services are expanding their product ranges, enabling consumers to access meal-ready poultry with greater ease. Foodservice operators also benefit from pre-portioned, precooked poultry formats that support operational efficiency and reduce kitchen preparation time.

Advancements in Poultry Farming, Feed Technology, and Processing Standards

Technological improvements across breeding, feed management, and processing have significantly enhanced poultry quality and supply consistency. Farms equipped with advanced monitoring systems, controlled environments, and modern feeding solutions are producing higher-quality poultry with improved texture, hygiene, and freshness. Enhanced processing technologies-such as automated cutting, chilling, and packaging-help ensure safety standards and traceability, addressing rising consumer expectations for ethically produced and contaminant-free poultry.

Government Initiatives Strengthening Regional Poultry Infrastructure

Governments across Asia-Pacific, Latin America, and the Middle East continue to invest in poultry sector development. Key initiatives include farmer training programs, subsidies for feed and equipment, expansion of processing facilities, and strengthened cold chain systems. These efforts improve overall production capacity, reduce supply disruptions, and support long-term market stability. Such policies not only enhance domestic poultry supply but also position several regions as strong competitors in global poultry exports.

Poultry Meat Market Segmentation Analysis

By Product Type

* Chicken
* Turkey
* Others

By Form

* Fresh/Chilled
* Frozen
* Canned
* Processed

By Category

* Conventional Meat
* Organic Meat

By Distribution Channel

* On-Trade
* Off-Trade

By Geography

* North America
* Europe
* Asia-Pacific
* South America
* Middle East and Africa

Major Companies in the Poultry Meat Market

The global poultry landscape features a balanced mix of multinational corporations and strong regional players. Integrated producers manage the full value chain-from breeding and feed to processing and distribution-enabling consistent product quality and market reach. Regional suppliers enhance variety by delivering halal-certified, organic, and culturally specific poultry products tailored to local demand.

Key industry participants include:

* Tyson Foods, Inc.
* BRF S.A.
* Hormel Foods Corporation
* Marfrig Global Foods S.A.
* Maple Leaf Foods

These companies continue to expand production facilities, invest in advanced processing technologies, and launch branded poultry ranges to address evolving consumer needs. Their active involvement in foodservice partnerships, private label manufacturing, and export operations strengthens their overall market presence.

Conclusion

The Poultry Meat Market outlook reflects sustained and resilient growth, driven by rising protein demand, increasing consumption of convenience foods, and broader access to processed poultry across retail and foodservice channels. As consumers prioritize affordability, nutrition, and convenience, poultry remains a dominant protein choice worldwide. Coupled with government support, supply-chain modernization, and expanding value-added product lines, the industry is well-positioned for continued growth through 2030.

Industry Related Report

Asia-Pacific Poultry Meat Market - The Asia-Pacific Poultry Meat Market Report is Segmented by Product Type (Canned, Fresh Chilled, Frozen, Processed), Distribution Channel (Off-Trade, On-Trade), and Geography (China, Japan, India, Thailand, Singapore, Indonesia, South Korea, Australia, New Zealand, Rest of Asia-Pacific). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Get More Insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-poultry-meat-market?utm_source=abnewswire

GCC Poultry Market - The GCC Poultry Market Report is Segmented by Form (Fresh/Chilled, Frozen, Canned, Processed), Distribution Channel (On-Trade, Off-Trade), and Geography (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Get More Insights: http://mordorintelligence.com/industry-reports/gcc-poultry-meat-market?utm_source=abnewswire

Saudi Arabia Poultry Market - The Poultry Market in Saudi Arabia is Segmented by Form (Canned, Fresh/Chilled, Frozen, Processed), Nature (Organic, and Conventional), Distribution Channel (Off-Trade, and On-Trade), and Region (Western Region, Northern Region, Southern Region, and Central Region). The Market Forecasts are Provided in Terms of Value (USD), and Volume (Metric Tons).

Get More Insights: http://mordorintelligence.com/industry-reports/saudi-arabian-poultry-market?utm_source=abnewswire

Middle East Poultry Meat Market - The Middle East Poultry Meat Market Report is Segmented by Product Type (Chicken, Turkey, Others), Form (Fresh/Chilled, Frozen, Canned, Processed), Category (Conventional Meat, Organic Meat), Distribution Channel (On-Trade, Off-Trade), and Geography (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, Iran, Jordan, Iraq, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Get More Insights: https://www.mordorintelligence.com/industry-reports/middle-east-poultry-sector-analysis?utm_source=abnewswire [https://www.mordorintelligence.com/industry-reports/middle-east-poultry-sector-analysis?utm=source=abnewswire]

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