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Global Vitamin B Market Growth Fueled by Preventive Health and Food Fortification Trends | North America Holds Largest Share | DataM Intelligence
Vitamin B Market
According to DataM Intelligence, the global Vitamin B market is projected to witness substantial growth throughout the forecast period 2024-2031, driven by a confluence of key health and nutritional trends. This expansion is primarily fueled by the escalating consumer shift towards preventive healthcare, increasing regulatory mandates and consumer demand for fortified food and beverages, and the growing incorporation of B vitamins in supplements, animal feed, and pharmaceutical applications to support overall well-being and address nutritional deficiencies.
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Browse in-depth TOC on "Vitamin B Market"
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Recent Developments (November 2025)
✅ BASF SE (Germany) launched a new high-stability Vitamin B complex for supplements in North American markets, featuring enhanced bioavailability specifically for energy and metabolism support formulations.
✅ DSM-Firmenich (Netherlands/Switzerland) developed an advanced microencapsulated Vitamin B9 (Folic Acid) for the Asia-Pacific food industry, achieving superior stability in fortified flour and cereal applications to address nutritional gaps.
✅ Lonza Group (Switzerland) expanded production of pharmaceutical-grade Vitamin B12 in their European facilities, increasing capacity by 30% to meet growing demand from global drug manufacturers for injectables and high-potency supplements.
✅ ADM (USA) introduced a patented, sustainable yeast-based Vitamin B2 (Riboflavin) for the animal feed industry, receiving non-GMO certification for use in poultry and aquaculture nutrition across Europe and North America.
✅ Jiangsu Tianji Biotechnology (China) launched a specialised blend of B vitamins for the cosmetics and personal care industry, targeting anti-ageing and skin-rejuvenating properties in premium serum and cream formulations.
Market Trends & Drivers
The Vitamin B Market is experiencing significant growth driven by the global shift towards preventive healthcare, the booming supplements industry, and stringent animal nutrition regulations. Key trends include the development of highly bioavailable and stable forms, advancement in fermentation technologies for sustainable production, expansion into personalized nutrition and cosmeceutical applications, and a growing focus on traceability and non-GMO sources. The rising prevalence of vitamin deficiencies, aging population demographics, and consumer self-care trends are significantly contributing to market expansion.
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Competitive Landscape
The market features strong competition between global chemical and ingredient giants, specialised pharmaceutical companies, and emerging biotech firms.
1. BASF SE maintained market leadership with a 24% global share, expanding its human nutrition and supplement portfolio and reporting 20% revenue growth in 2024-2025 through strategic acquisitions in the wellness space.
2. DSM-Firmenich captured 22% market share in the fortified food and animal feed segments, securing long-term contracts with major FMCG and feed producers globally.
3. Lonza Group dominated the pharmaceutical and high-purity segment with 19% market share, achieving 18% growth through expanded capacity and partnerships with leading drug companies.
4. ADM led the sustainable and natural-source segment with 17% market share, reporting 22% growth in demand for its yeast-derived B vitamin solutions.
5. Jiangsu Tianji Biotechnology strengthened its position in the Asia-Pacific region with a 12% market share, focusing on cost-effective production and cosmetic applications with 25% revenue growth.
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Segmentation Analysis
By Type
• Vitamin B12 dominates the market with USD 1.8 billion in 2024, projected to grow at a 7.5% CAGR, valued for its critical role in neurological health, red blood cell formation, and high demand in pharmaceuticals and supplements for energy and deficiency treatment.
• Vitamin B9 (Folic Acid) shows robust growth with USD 1.3 billion in 2024, expected to grow at a 7.0% CAGR, driven by mandatory food fortification programs worldwide and its importance in prenatal health.
• Vitamin B3 (Niacin) and other B vitamins demonstrate strong growth in animal feed and energy metabolism supplements.
By Application
• Supplements represent the largest segment with USD 2.1 billion in 2024, growing at an 8.2% CAGR, driven by consumer self-medication trends, focus on energy and stress management, and the booming e-commerce channel for wellness products.
• Fortified Food & Beverages shows significant growth with USD 1.7 billion in 2024, expanding at a 6.5% CAGR, supported by government regulations and growing consumer demand for functional foods.
• Animal Feed demonstrates steady growth with USD 1.5 billion in 2024, growing at a 5.8% CAGR, essential for livestock health, growth performance, and meat quality.
• Pharmaceuticals is a high-value segment with accelerated growth for prescription-based deficiency treatments and specialised formulations.
Key Growth Drivers:
1. Rising Health Consciousness: Growing consumer focus on preventive nutrition and managing vitamin deficiencies.
2. Aging Global Population: Increasing demand for supplements addressing age-related health concerns and energy levels.
3. Expansion of Fortified Foods: Government mandates and consumer demand for nutrient-enhanced everyday food products.
4. Animal Protein Demand: Rising consumption of meat, driving the need for efficient and healthy animal nutrition.
5. Boom in Supplements: Proliferation of online wellness brands and personalized nutrition trends.
6. Scientific Advancements: Ongoing research uncovering new health benefits and applications for B vitamins.
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Regional Analysis:
North America leads the Vitamin B market with the largest market share of USD 2.5 billion in 2024, driven by a well-established supplements industry, high health awareness, and strong purchasing power. Asia-Pacific shows the fastest growth with USD 2.2 billion in 2024, supported by a large population base, rising middle class, and increasing government focus on public health nutrition. Europe demonstrates consistent expansion with USD 1.9 billion in 2024, focusing on high-quality pharmaceutical and fortified food applications with stringent regulatory standards. Latin America and Middle East & Africa exhibit emerging potential with growing awareness of nutritional supplements and developing animal feed industries.
Related Reports:
1. Vitamins & Herbal Supplements Market - https://www.datamintelligence.com/research-report/vitamins-and-herbal--supplements-market?jd
2. Fortified Food Market - https://www.datamintelligence.com/research-report/fortified-foods-market?jd
3. Animal Feed Additives Market - https://www.datamintelligence.com/research-report/animal-feed-additives-market?jd
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and AI-driven health innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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