Veterinary Rapid Test Market Size, Share, Outlook, and Growth Trends Forecast 2037

Market Outlook and Forecast

The veterinary rapid test market has emerged as a crucial segment within the global animal healthcare industry, catering to the increasing demand for timely and accurate diagnostic solutions for animals. Valued at USD 1.01 billion in 2025, the market is expected to reach USD 4.08 billion by 2037, expanding at a steady 12.1% CAGR over the forecast period. This growth reflects the rising focus on preventive healthcare for both companion and livestock animals, coupled with advancements in rapid diagnostic technologies that deliver faster results and improved disease management outcomes.

Veterinary rapid tests, designed for quick on-site detection of infectious diseases, parasitic infections, and other health conditions in animals, have revolutionized diagnostic practices. These tests are widely applied in veterinary clinics, farms, diagnostic laboratories, and animal shelters. By offering high sensitivity, specificity, and ease of use, rapid tests significantly reduce turnaround times compared to conventional laboratory testing, allowing for timely interventions and better animal health management.

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Regional Performance Highlights

North America continues to hold a strong position in the veterinary rapid test market due to the presence of advanced veterinary healthcare infrastructure, increasing pet ownership, and a strong focus on preventive care. The United States, in particular, leverages cutting-edge diagnostic technologies, regulatory support, and well-established distribution channels to drive adoption across companion and livestock animals. Growing awareness among pet owners about early disease detection is further accelerating market growth in the region.

Europe is witnessing steady growth driven by increasing animal welfare regulations, veterinary diagnostics standardization, and a rise in companion animal adoption. Countries such as Germany, France, and the United Kingdom are spearheading the adoption of rapid diagnostic kits for veterinary applications, particularly for infectious diseases in livestock and pets. The region's focus on sustainable and efficient animal healthcare practices encourages the integration of rapid testing solutions into routine veterinary protocols.

Asia Pacific is emerging as a high-growth market, fueled by rising livestock production, increasing pet adoption, and expanding veterinary service networks in countries like China, India, and Japan. Rapid urbanization and improving veterinary infrastructure are contributing to higher demand for on-site diagnostic solutions. Additionally, growing awareness about zoonotic diseases and food safety concerns is promoting the use of rapid test kits in farm settings, driving regional market expansion.

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Market Segmentation

The rapid test kit segment is projected to dominate the market, capturing 63% share by 2037. The preference for rapid kits stems from their ease of use, cost-effectiveness, and ability to provide immediate diagnostic results, essential for time-sensitive veterinary interventions. These kits are employed for disease detection, serological screening, and pathogen identification in both companion and farm animals.

The companion animal segment accounts for 64% during the forecast period, reflecting the growing global pet population and the rising awareness of preventive veterinary care. Pet owners are increasingly seeking rapid diagnostic solutions to monitor health conditions such as canine parvovirus, feline leukemia, and heartworm infections. In parallel, the livestock sector continues to adopt rapid tests for early detection of diseases like foot-and-mouth disease, avian influenza, and porcine reproductive and respiratory syndrome (PRRS), highlighting the cross-application utility of these diagnostics.

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Top Market Trends

1. Technological Innovation in Rapid Diagnostics

The veterinary rapid test market is witnessing significant innovation, particularly in the development of high-sensitivity lateral flow assays, multiplex kits, and portable diagnostic devices. These advancements enable simultaneous detection of multiple pathogens, reducing testing time and costs. Companies are also incorporating smartphone connectivity and AI-powered data analysis to improve diagnostic accuracy and remote disease monitoring.

For example, Zoetis has introduced advanced lateral flow kits capable of detecting multiple viral infections in companion animals, enhancing on-site testing efficiency and veterinary decision-making.

2. Rising Demand from Companion Animals and Livestock Sectors

Increasing pet ownership globally, alongside the need to safeguard livestock health for food security, is driving the adoption of veterinary rapid tests. Pet owners are prioritizing routine health screenings, while livestock farmers leverage rapid diagnostics to prevent outbreaks that could impact productivity.

For example, IDEXX Laboratories continues to expand its suite of rapid test kits tailored for dogs, cats, and farm animals, responding to heightened demand for preventive and diagnostic solutions.

3. Emphasis on Sustainability and Digital Integration

Sustainability and digitalization are becoming integral to the veterinary diagnostics industry. Companies are optimizing packaging, reducing reagent waste, and implementing digital record-keeping to track diagnostic outcomes. Digital platforms streamline veterinary workflows and support data-driven decision-making in animal health management.

For example, Heska Corporation has integrated digital reporting with its rapid diagnostic devices, allowing veterinarians to upload test results to cloud-based platforms for efficient patient management and monitoring trends in companion animal health.

4. Expansion of Emerging Markets and Awareness Campaigns

Developing regions are experiencing accelerated growth due to rising awareness about animal diseases, improving veterinary infrastructure, and increasing disposable incomes. Training programs and outreach campaigns are educating pet owners and farmers about the benefits of rapid testing, expanding market penetration.

For example, BioNote has been actively promoting rapid test kits for livestock diseases in Southeast Asia, supporting local veterinary initiatives and enhancing early disease detection capabilities.

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Recent Company Developments

The veterinary rapid test market is characterized by strategic expansions, partnerships, product innovations, and acquisitions that strengthen global reach and technological capabilities. Key recent developments include:

1. Zoetis - Launched next-generation rapid test kits with multiplex detection for companion animals, enhancing diagnostic efficiency and clinical decision-making.

2. IDEXX Laboratories - Expanded its diagnostic services and rapid test product lines, focusing on both companion and livestock animals.

3. Heska Corporation - Integrated digital health solutions with rapid test devices, enabling remote monitoring and data analytics for veterinary clinics.

4. BioNote - Partnered with local distributors in Asia Pacific to expand the adoption of rapid kits for livestock disease detection.

5. AgriLabs - Developed innovative on-site diagnostic kits for farm animals, supporting preventive healthcare and early outbreak management.

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