United States Superfood Boom Drives Mulberry Market (4.8% CAGR): Unlock Growth in Supplements, Functional Foods & Skincare

The Mulberry Market reached USD 38.1 billion in 2022 and is expected to reach USD 55.4 billion by 2031 growing with a CAGR of 4.8% during the forecast period 2024 to 2031., according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, BioSpectrum expanded its U.S. organic mulberry extract production by 25%, partnering with wellness brands like Nature's Bounty to enhance supplement formulations for antioxidant-rich immune support.

✅ In September 2025, Natural Factors launched a white mulberry leaf powder line certified for blood sugar management, targeting diabetic consumers via Whole Foods and online platforms with sustainable sourcing.

✅ In August 2025, Specialty Natural Products Co. introduced frozen mulberry pods for culinary use, compliant with USDA organic standards and distributed through Costco for premium dessert applications.

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Japan: Recent Industry Developments

✅ In October 2025, Fuji-Sangyo adopted advanced freeze-drying tech in its Japanese facilities, improving mulberry powder shelf life by 20% for export-grade tea infusions to Europe.

✅ In September 2025, Pure Ingredients Ltd. collaborated with local confectioners to develop black mulberry jam variants for wagashi sweets, focusing on low-sugar profiles for health-conscious markets.

✅ In August 2025, Japan's Ministry of Agriculture, Forestry and Fisheries subsidized mulberry orchard expansions for 10,000 hectares, supporting non-GMO white mulberry production for functional beverages.

Asia-Pacific: Recent Industry Developments

✅ In October 2025, Hunan Warrant opened a new processing plant in China for red mulberry extracts, supplying B2B clients in nutraceuticals with high-purity powders for skincare applications.

✅ In September 2025, India's Zhejiang Wecan Bio imported record volumes of organic black mulberries from Southeast Asia, driven by festive demand for dried fruits during Diwali gifting seasons.

✅ In August 2025, Xian Xiaocao launched canned mulberry syrups in Southeast Asia, blending traditional flavors with modern vegan certifications for bakery and beverage uses.

Market Trends & Drivers

The Global Mulberry Market is thriving due to surging demand for nutrient-dense superfoods in functional nutrition and plant-based products, expanding applications in supplements, jams, juices, and skincare, and rising awareness around antioxidant, anti-inflammatory, and blood sugar-regulating properties. Key trends include innovation in forms (e.g., freeze-dried powders, infused extracts), growth in organic and sustainable variants (pesticide-free farming, eco-packaging), and increasing adoption in vegan alternatives (dairy-free desserts, herbal teas). The rise of e-commerce for health snacks, premiumization in emerging markets, and regulatory pushes for clean-label certifications (USDA organic, non-GMO) are significantly accelerating market expansion amid shifting consumer preferences for versatile, medicinal, and ethically sourced mulberry solutions.

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Competitive Landscape

The market is moderately consolidated among Asian, North American, and European producers, with intense competition in organic extraction, form innovation, and supply chain sustainability.

» BioSpectrum dominates Asia-Pacific with vertically integrated organic mulberry extracts for nutraceuticals and supplements worldwide.

» Fuji-Sangyo leads in Japanese processing, supplying freeze-dried powders for tea and confectionery exports.

» Natural Factors excels in white mulberry leaf variants, focusing on blood sugar management for U.S. health stores.

» Specialty Natural Products Co. specializes in liquid extracts and frozen pods for culinary and skincare applications.

» Pure Ingredients Ltd. drives European growth with low-sugar jam and syrup innovations for vegan markets.

» Twinstarts innovates in red mulberry hybrids for functional beverages, partnering with global beverage firms.

» Hunan Warrant targets Chinese nutraceuticals with high-purity powders for antioxidant formulations.

» Geneham Pharmaceutical focuses on medicinal extracts for diabetes aids in emerging economies.

» Xian Xiaocao strengthens presence with canned and dried options for bakery and snacks in APAC.

» Zhejiang Wecan Bio pioneers non-GMO white mulberry for organic teas and smoothies.

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Segmentation

☛ By Type

The Global Mulberry Market is segmented into Black, White, and Red.
Black mulberries dominate global demand owing to their intense flavor, higher antioxidant profile, and wide use in confectionery, functional beverages, and premium dessert formulations. White mulberries are witnessing fast growth, primarily driven by the popularity of their leaves and fruit in herbal supplements, wellness teas, and traditional medicine for blood sugar and immunity support. Red mulberries hold a steady share, favored in regional processing industries for juices and value-added products.

☛ By Nature

By nature, the market is divided into Organic and Conventional.
Organic mulberries lead the segment, supported by strong consumer preference for clean-label, pesticide-free berries used in nutraceuticals, organic snacks, and premium extracts. Additionally, Conventional mulberries continue to expand in developing markets due to affordability and large-scale supply availability for frozen, dried, and processed applications.

☛ By Form
Based on form, the market includes Raw, Frozen, Canned, and Others (extracts, powders, jams).

The Frozen segment dominates as it ensures extended shelf life, export stability, and high demand from smoothie manufacturers and retail freezer aisles. The Others category is rapidly growing, supported by rising online sales of mulberry powders, leaf extracts, infused concentrates, and artisanal jam products-boosting its presence in health, bakery, and functional food channels.

Regional Analysis

» Asia Pacific leads the global mulberry market, with China and India as major producers driven by traditional cultivation practices, rising superfood adoption, and expanding nutraceutical manufacturing. Strong growth in organic farming further strengthens the region's export capacity.

» North America shows strong market demand, supported by health-conscious consumers and clean-label trends. The U.S. remains a key hub for mulberry-based supplements, frozen fruit products, and functional blends retailed through supermarkets and e-commerce.

» Europe registers steady growth, driven by wellness-oriented product innovation, vegan diets, and functional food initiatives. Markets such as Germany, France, and the UK increasingly utilize white mulberry extracts in herbal supplements and immunity-focused formulations.

» Middle East & Africa demonstrate rising potential, supported by dietary diversification and growing interest in natural, nutrient-rich foods. Demand is particularly strong for dried mulberries used in snacks, bakery applications, and traditional mixes.

» Latin America is emerging as an opportunity-rich region, with rising imports of red mulberries used in beverages, syrups, and artisanal products. Increased awareness of antioxidant-rich fruits is helping broaden its regional market presence.

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