United States Gut Health Probiotic Supplements Market is expected to reach US$ 13 billion by 2032 | Major key players - The Good Bug, Zeroharm Sciences Private Limited, Unique Biotech Limited.

Market Size and Growth:

The Global Gut Health Probiotic Supplements Market Size reached US$ 4.8 billion in 2023 and is expected to reach US$ 10.4 billion by 2031, growing with a CAGR of 11.1% during the forecast period 2024-2031. The Market is growing due to increasing consumer awareness of digestive health and rising demand for natural, preventive healthcare solutions. According to DataM Intelligence Report.

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The Gut Health Probiotic Supplements Market encompasses products containing live microorganisms that promote digestive health, balance gut microbiota, and enhance immunity. These supplements, available in capsules, powders, and functional foods, target issues like bloating, irregular bowel movements, and gut-related disorders. Rising health awareness and demand for natural wellness solutions drive market growth globally.

Industry Recent Developments: United States

✅ November 2025 - The U.S. probiotics market is projected to grow rapidly, driven by increasing consumer awareness of gut health and the use of probiotics in diverse food and beverage applications, including non-dairy options to meet vegan and lactose-intolerant consumer demands.

✅ October 2025 - Innovation continues in probiotic dietary supplements marketed for specific health concerns such as women's health and sports nutrition, with new shelf-stable probiotic formulations enhancing accessibility and convenience for consumers.

✅ September 2025 - The U.S. market benefits from strong retail and online distribution networks making probiotics widely accessible, with a surge in e-commerce providing diverse product options and subscription services for regular replenishment.

Industry Recent Developments: Japan

✅ September 2025: Rising demand was observed in key urban centers such as Tokyo and Osaka with growing gut health awareness and product innovations like synbiotic yogurts that benefit digestion and mental health.

✅ August 2025: Nomura Dairy Products introduced Japan's first plant‐based probiotic drink, a fermented carrot juice fortified with a validated LP299V® strain, expanding functional beverage options in the probiotic category.

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Major Key Players:

1. The Good Bug
A gut-health focused startup founded in 2022, The Good Bug offers synbiotics, prebiotics, and fermented products (like kombucha) to target digestion, obesity, and women's wellness.

2. Zeroharm Sciences Private Limited
An Indian nutraceutical company that uses patented nanotechnology (ZeroHarm BioEnhance) for high-bioavailability, plant-based supplements.

3. Unique Biotech Limited
Based in Genome Valley, Hyderabad, Unique Biotech is a global leader in manufacturing clinical-grade probiotics, enzymes, and nutraceuticals, with its own GMP fermentation facility.

4. Advanced Vital Enzymes Private Ltd (Advenza)
A biotechnology firm specialising in stable enzyme-based formulations (tablets, capsules, liquids) for human and animal nutrition, partnering with global brands for private labeling.

5. Menoveda Life Sciences Private Limited
A relatively new Indian company (founded in 2022), Menoveda operates in the e‐commerce space, retailing health‐care and wellness products online.

6. Nordic Naturals
A US/Norwegian company known for its high-purity omega‐3 fish oils, with rigorous testing, sustainable sourcing, and research-backed formulations.

Market Growth Drivers:

✅ Increasing consumer awareness of gut health, immunity, and the gut-brain axis, alongside a rise in digestive disorders and a shift toward preventive healthcare.

✅ Growing scientific research and innovation in probiotic strains, formulations (like synbiotics), and delivery methods that enhance efficacy and diversify product offerings.

✅ Rising demand for natural, clean-label, plant-based, and personalized nutrition supplements that target specific gut health issues such as IBS, indigestion, and immune support.

Segments Covered in the Gut Health Probiotic Supplements Market:

By Strain: Lactobacillus, Bifidobacterium, Streptococcus, Others.

By Form: Tablet, Capsules, Liquid, Powder, Others.

By Distribution Channel: Pharmacies/Drugstores, Specialty Stores, Online Retail, Others.

By Age Group: Children, Adults, Seniors.

By Application: General Digestive Health, Specific Health Conditions, Others.

Regional Analysis for Gut Health Probiotic Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline:

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Gut Health Probiotic Supplements market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Gut Health Probiotic Supplements Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Gut Health Probiotic Supplements market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Gut Health Probiotic Supplements Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of Gut Health Probiotic Supplements market?

➠ Who are the global key manufacturers of the Gut Health Probiotic Supplements Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the Gut Health Probiotic Supplements market opportunities and threats faced by the vendors in the global Gut Health Probiotic Supplements Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the Gut Health Probiotic Supplements market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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