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Europe E-Commerce Packaging Market with CAGR of 14.0% during 2024-2031 - Exclusive Report by DatamIntelligence

11-18-2025 12:50 PM CET | Logistics & Transport

Press release from: DataM intelligence 4 Market Research LLP

Europe E-Commerce Packaging Market

Europe E-Commerce Packaging Market

Leander, Texas, United States Nov.18.2025
"The Europe E-Commerce Packaging Market is expected to grow at a high CAGR of 14.0% during the forecasting period (2024-2031)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In November 2025, WestRock launched sustainable e-commerce packaging solutions for U.S. retailers expanding into European markets. The offerings include recyclable and lightweight materials to reduce shipping costs. This strengthens WestRock's position in cross-border e-commerce logistics.

✅ In October 2025, International Paper introduced protective, eco-friendly corrugated packaging tailored for e-commerce shipments. The solutions enhance durability while minimizing environmental impact. This reinforces International Paper's leadership in sustainable packaging innovations.

✅ In September 2025, Amcor expanded its e-commerce packaging portfolio with modular and easy-to-assemble boxes for online retailers. The designs reduce material use and improve shipping efficiency. This development boosts Amcor's footprint in sustainable packaging solutions.

✅ In August 2025, DS Smith launched recyclable mailers and packaging solutions for small-to-medium U.S. e-commerce businesses shipping to Europe. The products improve brand experience while supporting circular economy initiatives. This positions DS Smith as a key player in sustainable e-commerce packaging.

Japan: Recent Industry Developments

✅ In November 2025, Mitsubishi Paper Mills launched eco-friendly e-commerce packaging solutions for Japanese companies selling across Europe. The products feature lightweight, recyclable materials to reduce shipping impact. This strengthens Mitsubishi Paper Mills' role in sustainable packaging innovation.

✅ In October 2025, Oji Holdings introduced protective corrugated boxes and padded mailers optimized for European e-commerce shipments. The solutions enhance product safety and reduce material usage. This reinforces Oji Holdings' leadership in sustainable e-commerce packaging.

✅ In September 2025, Nippon Paper Industries expanded its packaging portfolio with recyclable mailers and modular boxes for online retail exports. The designs improve shipping efficiency and reduce environmental footprint. This positions the company as a key player in green e-commerce logistics.

✅ In August 2025, Rengo Co., Ltd. launched lightweight and durable e-commerce packaging for cross-border shipments. The products balance protection and sustainability for European-bound parcels. This development strengthens Rengo's presence in the international e-commerce packaging market.

Europe E-Commerce Packaging Market: Drivers

The Europe e-commerce packaging market is experiencing rapid growth driven by the continued expansion of online retail and increasing consumer demand for convenient, safe, and sustainable delivery solutions. Rising e-commerce penetration across fashion, electronics, food, and health sectors is fueling the need for protective and versatile packaging solutions that ensure product integrity during transit. Sustainability concerns are prompting the adoption of recyclable, biodegradable, and minimalistic packaging designs, aligning with European Union regulations and eco-conscious consumer preferences. Innovations in smart packaging, such as tamper-evident, anti-theft, and branded packaging, are enhancing customer experience and brand loyalty. Additionally, the growth of same-day and last-mile delivery services is influencing packaging design to improve efficiency and reduce waste.

Advancements in materials, automation, and digital printing technologies are enabling manufacturers to produce customized, lightweight, and cost-effective packaging solutions for the e-commerce sector. Rising consumer expectations for aesthetically appealing and functional packaging are driving the adoption of innovative solutions like multi-purpose and reusable packaging. Collaboration between e-commerce platforms, logistics providers, and packaging suppliers is accelerating market expansion and innovation. The increasing popularity of subscription boxes, direct-to-consumer brands, and cross-border e-commerce is further supporting demand. With continued focus on sustainability, efficiency, and consumer experience, the Europe e-commerce packaging market is poised for strong growth in the coming years.

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Europe E-Commerce Packaging Market: Major Players

Amcor PLC
Mondi Plc
International Paper Company
DS Smith Plc
Carlton Packaging

Segment Covered in the Europe E-Commerce Packaging Market:

By Material
Plastic packaging holds 38% share, driven by durability and cost efficiency in shipping. Corrugated board follows with 35%, supported by sustainability push and rising parcel volumes. Paper accounts for 20%, while other materials contribute 7%.

By End User
Fashion & apparel leads with 41% share due to high online clothing purchases across Europe. Food packaging represents 27%, fueled by rapid adoption of online grocery services. Personal care products hold 22%, while other categories make up 10%.

Regional Analysis (Europe by Country)

Germany - 24% Share
Germany dominates with 24% share, driven by strong e-commerce penetration and advanced logistics networks. Sustainable packaging demand is rapidly growing across retailers.

U.K. - 22% Share
The U.K. holds 22%, supported by a mature online shopping market and high adoption of paper-based and recyclable packaging solutions.

France - 16% Share
France accounts for 16%, driven by increasing online fashion sales and government regulations promoting eco-friendly packaging.

Italy - 12% Share
Italy captures 12%, supported by rising online retail activity and demand for corrugated board packaging among SMEs and large retailers.

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