United States Menstrual Cup Market Set for Rapid Growth by 2025 | Top 5 Companies are The Keeper Inc, Vcup, Anigan, FemCap Inc, Diva International Inc

WILMINGTON, DE, UNITED STATES:

According to DataM Intelligence has published a new research report on "Menstrual Cup Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

United States: Recent Industry Developments
✅ October 2025: Diva International expanded distribution channels for eco-friendly menstrual cups targeting millennials and Gen Z consumers.
✅ September 2025: Enhanced product designs with medical-grade silicone improved comfort and leak-proof features.
✅ August 2025: Growing awareness campaigns promoted menstrual cups as sustainable alternatives to disposable hygiene products.

Japan: Recent Industry Developments
✅ October 2025: FemCare Japan introduced culturally tailored menstrual cup options with discreet packaging and user education programs.
✅ September 2025: Collaborations with healthcare providers increased adoption in urban areas and workplaces.
✅ August 2025: Research on menstrual health encouraged product innovations focusing on hypoallergenic materials.

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Latest M&A Activity

Essity acquired Edgewell's feminine care business last month for $340 million, which includes prominent sanitary product brands potentially reinforcing their menstrual cup portfolios alongside pads and tampons.​

Various investment funds and impact investors continue backing startups developing biodegradable, ergonomic, and customizable menstrual cups, supporting innovation-focused M&A

Top Industry Players:

✅ The Keeper, Inc. - One of the legacy players; remains significant especially for its very firm, latex‐based cup; often cited in key‐player lists

✅ Vcup - Recognized in competitive‐landscape reports, indicating a presence in the global market.

✅ Anigan, Inc. - A key innovator; regularly listed among top brands driving market growth and adoption.

✅ FemCap, Inc. - Known for its cervical cap variant; also featured in major market‐analysis reports as a relevant competitor.

✅ Diva International, Inc. - Often cited as one of the leading market players; strong brand recognition globally.

✅ Blossom Cup - Included in major market‐research firm reports as a significant contender.

✅ Fleurcup - A well-established brand; appears in key‐player listings in multiple market studies.

✅ Sckoon Cup - According to some forecasts, Sckoon holds a notable share (e.g., 18%) of the global menstrual cup market.

FDA Approvals and Clinical Evaluations

Menstrual cups are classified as Class II medical devices by the FDA, requiring 510(k) clearance which ensures safety and substantial equivalence to existing approved products without extensive clinical trial requisites.​

The Tampax Menstrual Cup underwent a comprehensive safety assessment scheme covering biocompatibility, chemical safety, microbial impact, and in-use clinical tolerability, confirming safety and acceptability for consumers.​

Although no new major clinical trials were publicly announced, ongoing user experience and post-market surveillance continue to validate safety and effectiveness for multiple leading brands.

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Key Segments:

By Product: (Disposable, Reusable)

By Material Type: (Medical Grade Silicone, Natural Rubber, Thermoplastic Elastomer)

By Distribution Channel: (Online Stores, Pharmacies & Retail Stores, Others)

Regional Analysis for Market:

✅ North America - 30% share

✅ Europe - 28% share

✅ Asia-Pacific - 35% share (fastest growing region)

Remaining regions (Latin America, Middle East & Africa) - 7% share

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Recent Product Launches and Innovations

1. Saalt launched a biodegradable, plant-derived menstrual cup, catering to the growing eco-conscious consumer segment seeking sustainable alternatives.​

2. Avni Wellness introduced a Class VI medical-grade silicone menstrual cup designed for first-time users offering leak-free, rash-free, and odor-free experience with extended usability for up to 10 years.​

3. Urban's Clip 2 open-ear wireless earbuds launched recently also mark a crossover innovation trend in comfort and ergonomics that influences product design for user-centric period care devices.​

4. Carmesi redesigned their menstrual cup with a softer touch and improved insertion experience, available in multiple sizes to enhance comfort and user adoption

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