Future Scope of E-Gift Cards Market Set to Witness Significant Growth by 2025-2032 | Amazon Walmart Target

The E-Gift Cards market has witnessed significant evolution in recent years, driven largely by the increasing adoption of digital payment solutions and the growing popularity of e-commerce. The trend towards cashless transactions has accelerated the demand for e-gift cards, as consumers seek convenient and versatile gifting options. The Global E-Gift Cards Market size is estimated to be valued at USD 320 billion in 2025 and is expected to reach USD 675 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.3% from 2025 to 2032.

➤Strategic Actionable Insights for the Market:

The rise of mobile wallets and digital payment platforms is a primary driver for the market's growth. In 2024, mobile payment transactions are expected to reach USD 1.5 trillion, highlighting the integration of e-gift cards within these platforms and enhancing consumer accessibility.
Retailers are increasingly leveraging e-gift cards as part of their marketing strategies. For instance, during the holiday season of 2023, companies reported a 25% increase in e-gift card sales compared to the previous year, indicating their effectiveness in driving foot traffic and online sales.
The corporate sector is also adopting e-gift cards as employee incentives and rewards. A recent survey revealed that 68% of businesses plan to incorporate e-gift cards into their employee recognition programs in 2024, showcasing the versatility of these products beyond personal gifting.
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➤Leading Companies of the Market:

Amazon
Walmart
Target
Starbucks
Best Buy
iTunes
Sephora
Home Depot
Google Play
Netflix
Visa
American Express
PayPal
eBay
Chipotle
Dunkin'
Macy's
Lowe's
GameStop
Subway
Leading companies are adopting innovative strategies to capture greater market share. For instance, Starbucks has enhanced its e-gift card offerings by allowing customers to customize cards for various occasions, resulting in a substantial increase in customer engagement. Additionally, Amazon has integrated e-gift cards with its Prime membership, providing members exclusive discounts which has spurred sales growth in this segment.

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➤Market Taxonomy and Regional Coverage of Report:

Identify Comprehensive Market Taxonomy of the Report:

By Segment 1: Physical E-Gift Cards, Digital E-Gift Cards, and Others.
By Segment 2: Retail, Corporate, and Others.
By Segment 3: Grocery, Restaurants, Entertainment, and Others.
➤ Regional and Country Analysis:

North America: U.S. and Canada
Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA.
➤Key Reasons for Buying the E-Gift Cards Report:

Comprehensive analysis of the changing competitive landscape
Assists in decision-making processes for businesses along with detailed strategic planning methodologies
The report offers forecast data and an assessment of the E-Gift Cards market
Helps in understanding key product segments and their estimated growth rate
In-depth analysis of market drivers, restraints, trends, and opportunities
Comprehensive regional analysis of the E-Gift Cards market
Extensive profiling of the key stakeholders of the business sphere
Detailed analysis of factors influencing the growth of the E-Gift Cards market.
➤Key Growth Drivers Fueling Market Expansion:

The demand for E-Gift Cards is significantly propelled by the increasing shift towards digital shopping experiences. In 2023, digital retail sales accounted for 20% of total retail sales, and this trend is expected to continue. Furthermore, the convenience offered by e-gift cards, such as instant delivery and versatility, is attracting younger consumers, particularly millennials and Gen Z, who prioritize quick and hassle-free gifting options. The expansion of e-commerce platforms has also facilitated easy access to a wide array of e-gift cards, further driving market growth. Moreover, the corporate sector's adoption of e-gift cards as employee rewards is witnessing a notable uptick, with companies reporting improved employee satisfaction and retention rates when implementing such initiatives.

➤Emerging Trends and Market Shift:

An increasing number of retailers are embracing omnichannel strategies, allowing consumers to purchase e-gift cards online and redeem them in-store or through various digital platforms. This flexibility is becoming a necessity as consumers seek seamless shopping experiences. Additionally, the integration of e-gift cards with loyalty programs is gaining traction, encouraging repeat purchases and fostering customer loyalty.

➤High-Impact Market Opportunities by Segment and Region:

The retail segment presents a high-impact opportunity for e-gift cards, particularly during peak shopping seasons like holidays and special occasions. Retailers can capitalize on this by offering exclusive promotions tied to e-gift card purchases, which can boost overall sales. In the Asia Pacific region, as e-commerce continues to expand, there is a significant opportunity for e-gift card adoption, especially among tech-savvy consumers who prefer digital solutions over traditional gifting methods.

➤Frequently Asked Questions:

Who are the dominant players in the E-Gift Cards market?
The dominant players include Amazon, Walmart, Starbucks, and Target, among others, who have established strong brand presence and diversified offerings.
What will be the size of the E-Gift Cards market in the coming years?
The E-Gift Cards market is projected to grow from USD 320 billion in 2025 to USD 675 billion by 2032.
Which end-user industry has the largest growth opportunity?
The retail industry has shown the largest growth opportunity, driven by increased consumer adoption of digital gift solutions.
How will market development trends evolve over the next five years?
The market is expected to see a significant shift towards personalization and integration with digital wallets, leading to increased consumer engagement.
What is the nature of the competitive landscape and challenges in the E-Gift Cards market?
The market is highly competitive, with numerous players innovating to enhance customer experience, which poses challenges in terms of differentiation.
What go-to-market strategies are commonly adopted in the E-Gift Cards market?
Companies often leverage marketing campaigns during festive seasons and collaborate with popular brands to enhance visibility and sales.

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Mr. Shah
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This release was published on openPR.