Press release
European Activated Bleaching Earth Market Outlook 2025-2035: Key Developments and Future Scope
Activated Bleaching Earth Market
Market Overview: Steady Growth and Expanding Application Base
Industry revenues reached USD 2,938.4 million in 2024, with a 4.9% year-on-year increase expected in 2025. Activated bleaching earth - a processed clay with high adsorptive capacity - is widely adopted to remove pigments, contaminants, and odor-forming compounds in vegetable oils including palm, soybean, sunflower, and canola. Growth in both the food sector and industrial purification is enhancing its significance across global value chains.
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Beyond edible oils, refiners of mineral oils, lubricants, paraffin wax, and specialty chemicals are expanding their use of bleaching clays to meet clarity, stability, and purity requirements. In Europe, tightening quality controls under EU REACH and the European Chemicals Agency have strengthened the need for highly efficient, compliant purification agents.
Acid-Activated Bleaching Earth Dominates 2025 Market Share
Acid-activated bleaching earth will continue leading the market with a 68% share in 2025, growing at a 5.4% CAGR through 2035. Chemical activation significantly enhances porosity and surface area, enabling highly efficient removal of chlorophyll, carotenoids, trace metals, and phospholipids. This makes it the preferred material for vegetable oil, animal fat, and biofuel refining operations.
Manufacturers across Southeast Asia, the Middle East, and Africa are increasingly investing in surface-modified, application-specific grades to match different filtration systems and diverse feedstocks.
Food & Beverage Holds 52% Share, Remains the Strongest End-Use Segment
The food and beverage sector is set to maintain a 52.4% share of global demand in 2025, expanding at a CAGR of 5.3%. Rising oilseed processing capacity in India, Indonesia, China, and Brazil continues to elevate consumption.
Stricter global regulations targeting contaminants such as 3-MCPD and glycidyl esters are compelling refiners to adopt enhanced bleaching earth grades to meet food safety standards, improve shelf life, and support cleaner-label formulations.
Regional Momentum: APAC Leads, Saudi Arabia Strengthens Middle Eastern Presence
APAC (China, India, Indonesia)
APAC remains the largest production and consumption center.
- China CAGR: 6.2% - driven by scaling edible oil output and modernization under the 14th Five-Year Plan
- India CAGR: 5.8% - supported by export-focused refining and government initiatives toward high-quality processed foods
- Indonesia CAGR: 5.6% - fueled by strong palm oil refining activity
China's bleaching earth market alone is projected to reach USD 1,560.1 million by 2035, reflecting its dominance in vegetable oil refining.
Europe
European refiners continue increasing adoption due to stringent purity standards and compliance obligations in food, cosmetics, and pharmaceuticals. Clean-label consumer trends and strict toxicology limits are accelerating innovation and quality upgrades across the region.
United States
The U.S. activated bleaching earth market is expected to grow at a 5.0% CAGR through 2035, reaching USD 585.2 million. Rising biodiesel production - approximately 1.8 billion gallons in 2022 - under Renewable Fuel Standard (RFS) mandates is boosting demand for high-performance adsorbents that improve fuel quality and meet environmental regulations.
Saudi Arabia & Middle East
Strong investments in food processing, specialty chemicals, lubricants, and waste-oil recycling position Saudi Arabia as a high-growth market. Ongoing industrial diversification is driving adoption of advanced bleaching earth solutions optimized for both edible and non-edible oil purification.
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Key Trends Influencing Market Direction
Cosmetics Sector Expansion
Activated bleaching earth is increasingly used to purify raw materials for personal care formulations. Its natural origin and ability to remove impurities align with the rising demand for clean beauty, reduced chemical load, and environmentally responsible manufacturing.
Specialty Oil Boom
Growth in olive oil, avocado oil, and essential oils is boosting demand for precise decolorization and filtration. Global olive oil consumption of 3.2 million metric tons in 2021 highlights the scale of refinement required - where bleaching earth plays an indispensable role.
Waste Oil Recycling Gains Momentum
With the U.S. generating 1.3 billion gallons of used motor oil annually, recycling technologies that rely on bleaching earth to remove oxidation by-products and heavy metals are becoming essential to circular economy initiatives.
Industry Structure and Competitive Landscape
The market is moderately fragmented:
- Tier 1 (30-35% share): Taiko Group, Oil-Dri Corp. of America
- Tier 2 (10-15% share): Ashapura Perfoclay, Indian Clay & Mineral Co., EP Minerals, AMC (UK) Ltd.
- Tier 3 (45-50% share): Regional manufacturers including The W Clay Industries, HRP Industries, Manek Active Clay, Zeotec Adsorbents
Manufacturers are prioritizing cost-efficient refining, sustainability, and high-performance formulations. Innovations include:
- Chinese Patent CN118831561A (2024): New activation process delivering higher porosity and lower residual acidity
- Clariant's 2024 Tonsil Expansion: Solutions optimized for edible oils, biodiesel, and waste-oil recycling, with reduced dosage requirements and lower environmental footprint
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