Japan Probiotic Food Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

TOKYO, Japan - Nov. 17 2025 Japan Probiotic Food Market reached US$ 4,467.38 million in 2023 and is expected to reach US$ 6,577.56 million by 2027, growing with a CAGR of 10.30% during the forecast period 2024-2027.

Key Development:

Japan: Recent Probiotic Food Developments

✅ In May 2025, Nomura Dairy Products launched Japan's first plant‐based probiotic drink - a fermented carrot juice fortified with the clinically validated LP299V® strain under its "My Flora" brand.

✅ In April 2025, Morinaga released a synbiotic yogurt containing Bifidobacterium BB‐536 plus lactulose, showing benefits not just for digestion but also for mental health, stress resilience, and work performance.

✅ In April 2025, Teijin (via its Biolier business) announced it will exit sales of its soluble‐fiber "Inulin (Inulia®)" functional food ingredient, and the Biolier probiotic business will transition to Christian Hansen Japan.

✅ In 2025, Mintel's analysis of Japanese product launches shows a significant increase in probiotic- and gut‐health‐oriented foods - including items targeted at athletes and gamers, emphasizing resilience, digestion, and wellness.

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Key Players:

=> Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Holdings, Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Nihon kefir Co., Ltd., Yamato Soysauce & Miso Co., Ltd., Shinsyu-ichi Miso Co., Ltd. and among others.

Growth Drivers of Probiotic Food in Japan:

✅ Increasing consumer awareness of gut health and digestive wellness is driving demand.

✅ Rising prevalence of lifestyle-related and gastrointestinal disorders is boosting product adoption.

✅ Innovations in functional foods and fortified beverages are expanding product offerings.

✅ Aging population seeking immune-boosting and digestive health solutions is supporting market growth.

✅ Government initiatives and health campaigns promoting nutritional well-being are encouraging consumption.

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Key Segments:

➥ By Type: Yogurt, Kefir, Sauerkraut, Tempeh, Kimchi, Miso, Kombucha, Others

➥ By Ingredient: Lactobacillus, Streptococcus, Bifidobacterium, Others

➥ By Application: Gastrointestinal Health, Vaginal Health, Urinary Tract Health, Oral Health, Anti/Healthy Ageing, Allergies/Asthma, Bone & Joint Health, Brain/Mental Health, Cardiovascular Health, Circulation, Energy/Fatigue Reduction, Metabolic Syndrome/Blood Glucose, Liver Health, Energy, Immunity/Respiratory Infections, Nutrient Absorption, Skin-Hair-Nails, Sports, Women's Health, Men's Health & Men's Fertility, Weight Management, Pediatric Health, Others

➥ By Age: Infant, Children, Adults, Seniors

➥ By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Retailers, Other Distribution Channels

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Regional Analysis
North America (≈33% share)
The U.S. leads due to high awareness of functional foods, established probiotic product lines, and strong retail infrastructure. Canada is seeing growth in infant and pediatric probiotics.

Europe (≈29% share)
Germany, France, and the U.K. drive growth with strong fermented food traditions and health-conscious consumers. Regulatory standards ensure high-quality products.

Asia-Pacific (≈27% share)
China, Japan, South Korea, and Australia dominate due to traditional fermented diets (yogurt, kefir, miso, tempeh) and increasing adoption of functional beverages. Rapid urbanization and health awareness accelerate market growth.

Latin America (≈6% share)
Brazil, Mexico, and Argentina lead adoption, primarily through yogurt, fermented dairy, and kombucha products. Urban centers and supermarkets drive growth.

Middle East & Africa (≈5% share)
UAE, Saudi Arabia, and South Africa are emerging markets with growing interest in digestive health, functional beverages, and dietary supplements. Market is nascent but expanding with increasing consumer awareness.

FAQ

What is the current size of the Japan Probiotic Food Market?

A: In 2023, the Japan Probiotic Food Market was valued at US$ 4,467.38 million, reflecting its strong industry presence.

Q2: How large is the Japan Probiotic Food Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Japan Probiotic Food Market will grow to around US$ 6,577.56 million , demonstrating significant expansion.

Q3: What is the growth rate of the Japan Probiotic Food Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 10.30% during the forecast period from 2024 to 2027.

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