Press release
Australian Entrepreneur Sasha Ahuja Is Changing the Way Women Shop Luxury with Glam Steals
Australian entrepreneur Sasha Ahuja has officially launched GlamSteals.com.au, a women's lifestyle and luxury fashion platform designed to transform the way Australian women shop, dress, and define their personal style. Headquartered in Melbourne, the brand brings together more than 150 designer labels and celebrates the spirit of modern Australian femininity through curated collections that balance sophistication with self-expression.
Luxury Fashion, Beauty & Lifestyle - Curated for the Modern Woman
More than an online store, Glam Steals Australia operates as a women's lifestyle brand, curating fashion, beauty, and lifestyle choices for its audience.
The brand's tagline, "Luxury Fashion, Beauty & Lifestyle - Curated for the Modern Woman," reflects its mission to honour the multi-dimensional lives of Australian women - whether they're trendsetters, career professionals, or mothers.
A New Chapter in Australian Luxury Retail
Glam Steals emerges at a pivotal time for Australian retail. The local luxury fashion industry is rapidly evolving, with consumers seeking authentic experiences and local curation instead of imported glamour.
Recognising this shift, Sasha Ahuja envisioned Glam Steals as a platform that celebrates Australian taste and sensibility while providing access to global design excellence.
"We wanted to create an experience that reflects the confidence, creativity, and independence that Australian women are known for," Ahuja explains. "Every collection, every edit, is designed to complement her lifestyle - versatile, elegant, and effortlessly luxurious."
Curated Collections Featuring Global Icons
Glam Steals offers more than 150 premium designer brands, including renowned fashion houses such as Dolce & Gabbana, Gucci, Prada, Zimmermann, Balmain, and Versace.
While the labels are international, the curation is distinctly Australian - blending global sophistication with a local understanding of lifestyle and climate. From elegant summer linens and resort wear to evening couture and accessories, the brand ensures each collection feels relevant to the Australian woman's world.
A Women-First Approach
Behind Glam Steals is a team predominantly led by women - spanning design, marketing, technology, and operations - united by a shared belief that luxury should uplift women, not define them.
This women-first ethos extends into the brand's storytelling. Campaigns, collections, and style guides are built around real women's experiences - celebrating confidence, diversity, and self-belief.
Ahuja describes the vision simply:
"Fashion is how we tell our story. Glam Steals is about ensuring every Australian woman can tell hers - with elegance, strength, and pride."
The launch of Glam Steals marks the beginning of a new era for Australian luxury retail. Over the coming months, the company plans to introduce seasonal campaigns, exclusive capsule edits, and collaborations with emerging Australian designers.
Its vision extends beyond fashion - toward building a connected community of women who value beauty, individuality, and authenticity in all aspects of life.
"We see Glam Steals as part of Australia's fashion future," Ahuja says. "We're here to contribute to a growing culture of conscious luxury - one that belongs to every woman."
Founder: Sasha Ahuja
Headquarters: Melbourne, Victoria
Industry: Luxury Fashion, Beauty & Lifestyle
About Glam Steals
As a female-founded and Australian-owned brand, Glam Steals is committed to empowering women through fashion that celebrates individuality, self-expression, and timeless style. The company curates a premium selection of fashion, beauty, and lifestyle products from over 150 renowned designer labels, bringing world-class style to Australian women with effortless sophistication.
For more information, visit https://www.glamsteals.com.au/
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