Press release
Top Market Shifts Transforming the Mouthwash Market Landscape: Key Insights
Mouthwash
What Is the Expected CAGR for the Mouthwash Market Through 2025?
The scope of the mouthwash sector has experienced considerable expansion lately, projected to increase from $8.16 billion in 2024 to $8.67 billion in the following year, reflecting a steady compound annual growth rate of 6.3%; this upward trajectory during the past years stems from heightened consumer knowledge regarding oral hygiene, adherence to regulatory benchmarks, the influence of brand recognition and promotional efforts, advice provided by dental professionals, as well as individual taste preferences in flavors.
What's the Projected Size of the Global Mouthwash Market by 2029?
Anticipation is high for substantial expansion within the mouthwash sector over the forthcoming period, projecting a valuation of $11.81 billion by 2029, underpinned by a compound annual growth rate (CAGR) reaching 8.0%. This upward trajectory through the forecast duration is powered by several factors, including an increased awareness of wellness, the advent of novel product compositions, a stronger commitment to ecological responsibility, the expansion of online retail channels, and evolving consumer preferences in developing economies. Key developments shaping this market over the forecast horizon involve an increasing emphasis on aesthetic advantages like tooth whitening, the launch of specialized mouthwashes offering multiple benefits, a noticeable shift towards packaging solutions that prioritize sustainability, continuous experimentation with taste variations, and the incorporation of digital technologies to aid in monitoring oral hygiene.
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Top Growth Drivers in the Mouthwash Industry: What's Accelerating the Market?
The escalating frequency of various dental ailments is anticipated to be the primary catalyst boosting the expansion of the mouthwash sector in the future. Oral health issues, encompassing everything from tooth decay and gum diseases to enamel erosion and gum infections, are becoming more prevalent. Mouthwash plays a crucial preventative role against cavities by lowering the bacterial load and plaque accumulation within the oral cavity, acting as an effective shield when applied consistently and properly each day to avert periodontal conditions. To illustrate the scale of this challenge, data released in March 2023 by the World Health Organization, a UN body headquartered in Switzerland, indicated that nearly 3.5 billion individuals across the globe are impacted by oral diseases, with a disproportionate three-quarters residing in nations categorized as middle-income. Furthermore, worldwide statistics reveal that an estimated two billion adults grapple with decay in their permanent teeth, alongside approximately 514 million children experiencing cavities in their primary teeth, thereby substantiating the link between the rising burden of dental issues and the resulting upward trend in the mouthwash market's development.
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What Trends Will Shape the Mouthwash Market Through 2029 and Beyond?
A significant current in the mouthwash industry involves the increased focus on introducing novel products, with market participants actively developing fresh offerings to secure or enhance their standing. A notable illustration of this strategic focus occurred in May 2022 when SmartMouth Oral Health Laboratories, an American producer of oral care items, released their Mouth Sore Oral Rinse. This recently introduced rinse utilizes a distinctive zinc-ion-activated composition, engineered to unleash countless zinc ions that subsequently adhere to oral bacteria, thereby preventing halitosis recurrence for a full day. Furthermore, its formulation is intended to provide effective alleviation for discomfort arising from various oral afflictions, such as canker sores, common mouth sores, and incidental cheek injuries.
What Are the Main Segments in the Mouthwash Market?
The mouthwashmarket covered in this report is segmented -
1) By Type: Therapeutic; Cosmetic; Anti-Septic; Other Types
2) By Flavor: Active Salt; Mint; Fresh Tea; Other Flavors
3) By Sales: Modern Trade; Departmental Store; Drug Stores; Online Stores; Other Sales
4) By End-User: Household; Hospital; Dental Clinics
Subsegments:
1) By Therapeutic: Fluoride Mouthwash; Antimicrobial Mouthwash; Breath Freshening Mouthwash; Mouthwash For Gum Health; Mouthwash For Dry Mouth
2) By Cosmetic: Whitening Mouthwash; Refreshing Mouthwash; Flavor-Specific Mouthwash; Alcohol-Free Cosmetic Mouthwash; Herbal Or Natural Cosmetic Mouthwash
3) By Anti-Septic: Alcohol-Based Anti-Septic Mouthwash; Non-Alcohol Anti-Septic Mouthwash; Chlorhexidine-Based Mouthwash; Essential Oil-Based Anti-Septic Mouthwash; Sodium Bicarbonate Anti-Septic Mouthwash
4) By Other Types: Children's Mouthwash; Mouthwash For Orthodontic Patients; Specialty Mouthwash; Alcohol-Free Mouthwash; Mouthwash With Added Ingredients
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Which Top Companies are Driving Growth in the Mouthwash Market?
Major companies operating in the mouthwash market include Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Church & Dwight* Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd, Dr. Organic Ltd, Biotène, The Himalaya Drug Company, ACTEON Group Ltd., Align Technology Inc., Carestream Dental LLC, Denterprise International Inc., DENTSPLY SIRONA Inc., Detection Technology Plc, Envista Holdings Corporation, FONA Dental s.r.o., Hamamatsu Corporation
Which Regions Will Dominate the Mouthwash Market Through 2029?
North America was the largest region in the mouthwash market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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