Planet Genesis Diamond Jewels Launches in Australia: Luxury, Sustainability & Fair Pricing Come Together

Sydney, Australia - 16 November 2025
Planet Genesis Diamond Jewels, a next-gen ethical luxury brand, officially debuts in Australia with a vision to transform how consumers experience diamond jewellery. With a unique blend of modern design, responsible sourcing, and radically transparent pricing, Planet Genesis enters the market as one of the few brands offering IGI-certified lab-grown diamond jewellery, natural diamond options, and fully customised creations-without premium markups or hidden charges.

Founded in Sydney and crafted in collaboration with world-class Indian manufacturing ateliers, Planet Genesis represents a fresh era of luxury: one that celebrates craftsmanship without compromising ethics, sustainability, or affordability. The brand aims to democratise high-quality diamond jewellery and give customers the freedom to choose pieces that reflect their story, style, and values.

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A New Chapter in Accessible Luxury

Planet Genesis begins with a simple but bold mission - make fine diamond jewellery accessible to more people, not just a select few. By leveraging advanced lab-grown diamond technology, ethical sourcing, and a streamlined manufacturing cycle, the brand delivers pricing that is significantly more affordable than traditional luxury retailers.

Lab-grown solitaire rings start at nearly 40% lower prices compared to leading Australian jewellers-without compromising quality, certification, or brilliance.

Beyond affordability, Planet Genesis focuses on design innovation, offering everything from minimal everyday pieces to intricate engagement rings, tennis bracelets, and heirloom-grade custom designs. Customers can choose from an extensive range of diamond cuts, metals, finishes, and styles, with complete transparency in the crafting and certification process.

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Craftsmanship Rooted in Heritage & Modernity

Every piece at Planet Genesis is designed in Australia with a "modern-heritage" aesthetic - a signature blend of contemporary lines, royal inspiration, and minimal elegance. Once designed, items are meticulously handcrafted in India by artisans with decades of experience working with fine diamonds and precious metals.

All jewellery undergoes stringent quality checks and is accompanied by IGI certification for lab-grown diamonds, providing customers with full assurance of authenticity and quality.

Turnaround times for custom orders range from 10-14 business days, supported by worldwide insured shipping.

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Sustainability at the Heart of the Brand

Planet Genesis places environmental responsibility at the core of its operations. By championing lab-grown diamonds, the brand reduces ecological impact, avoids mining-related ethical concerns, and aligns with the values of today's conscious consumers.

The company also supports global initiatives including CleanHub and Red Cross, reinforcing its commitment to social responsibility and long-term sustainable impact. From ethically sourced materials to sustainably designed packaging, every touchpoint of the Planet Genesis experience is shaped by care and intention.

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A Customer-Centric Experience Built for the Modern Buyer

Planet Genesis reimagines the diamond shopping experience with convenience, transparency, and personalisation. Customers are offered:
• Free one-on-one expert consultations for custom pieces
• Zero making charges on all jewellery
• Design-first storytelling - every piece has emotional meaning
• Digital previews & 3D design options before production
• Worldwide insured shipping with tracking
• Personalised packaging crafted to elevate the unboxing experience

The brand has already gained a loyal customer base across Australia, the UAE, USA, UK, and India during its soft-launch phase - thanks to trusted craftsmanship, ethical standards, and highly personalised service.

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Statement from the Founders

"Our goal is to make luxury more transparent, ethical, and inclusive," the founders said. "Consumers today are informed - they want quality, authenticity, and values that match their lifestyle. Planet Genesis is made for that mindset. We give people jewellery that feels personal and meaningful, without barriers created by inflated pricing or unclear sourcing."

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Looking Ahead: A Vision for Global Sustainable Luxury

With Australia as its home base, Planet Genesis plans to expand globally while maintaining its commitment to ethical sourcing, sustainable practices, and design innovation. Upcoming plans include:
• A flagship experience studio in Sydney
• A dedicated bridal & engagement collection
• Expanded men's jewellery line
• Collaborations with creators championing conscious luxury

Planet Genesis' long-term vision is to bridge heritage craftsmanship and the future of sustainable fine jewellery.

Planet Genesis Diamond Jewels
Shop A1/247 Parramatta Rd
Annandale, NSW 2038
Australia

Email: enquiry@planetgenesis.com.au
Phone: +61 421 802 330‬
Website: www.planetgenesis.com.au

Planet Genesis Diamond Jewels is an Australian ethical luxury jewellery brand founded in 2025 and based in Sydney. Specialising in IGI-certified lab-grown diamonds, natural diamond options, and fully customised fine jewellery, the brand is built on principles of sustainability, craftsmanship, affordability, and transparency.
Designed in Australia and expertly handcrafted in India, the brand offers rings, necklaces, earrings, bracelets, and bespoke engagement pieces, shipping worldwide with insured logistics partners.

Planet Genesis champions sustainable luxury and supports global initiatives including CleanHub and the Red Cross.

This release was published on openPR.