India Air Purifier Market Size, Share, Industry Outlook and Forecast Report 2025-2033

India Air Purifier Market 2025-2033

According to IMARC Group's report titled "India Air Purifier Market Size, Share, Trends and Forecast by Filter Technology, Mounting Type, Application, Sales Channel, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Air Purifier Industry?

The India air purifier market size was valued at USD 507.5 Million in 2024 and is expected to reach USD 1,813.5 Million by 2033, exhibiting a growth rate (CAGR) of 14.06% during 2025-2033.

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India Air Purifier Market Trends:

India's air purifier market is witnessing a fundamental shift as pollution levels continue to escalate across major cities and even smaller urban centers. The growing health consciousness among consumers, coupled with alarming air quality data, is driving households and businesses to invest in indoor air purification technologies. Northern regions, particularly cities like Delhi, Punjab, and Haryana, experience severe air quality deterioration during winter months due to stubble burning, low wind speeds, and unfavorable meteorological conditions. Delhi's Air Quality Index regularly crosses hazardous levels exceeding 200 AQI, with some days recording levels above 400, prompting residents to take proactive measures for indoor air protection.

The National Clean Air Programme, launched by the Ministry of Environment, Forest and Climate Change, aims to reduce particulate matter concentrations by 40 percent by 2025-26, with 131 non-attainment cities targeted for improvement. While progress has been gradual, with approximately 41 cities achieving initial reduction targets, the initiative has raised public awareness about air quality standards and the importance of clean air solutions. Mumbai has reduced PM10 levels by approximately 44 percent under NCAP initiatives, demonstrating that targeted interventions can deliver meaningful improvements.

Corporate India is responding to air quality concerns with institutional purchases and employee welfare programs. Companies including Coca-Cola India, ITC, Infosys, KPMG, and Deloitte India have installed air purification systems in their offices while implementing work-from-home policies during severe pollution episodes. Acer India has equipped offices and meeting rooms with air purifiers while also gifting them to employees for personal use. Panasonic and Sharp have reported surge in demand from corporate clients and smaller cities, indicating that awareness is spreading beyond metropolitan areas.

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India Air Purifier Market Scope and Growth Factors:

India's air purifier market holds exceptional growth potential driven by demographic advantages, technological advancement, and evolving consumer priorities. The country hosts more than half of the world's 20 most polluted cities, with rapid urbanization, construction activities, vehicular emissions, and industrial operations contributing to rising pollution levels. This environmental challenge translates into significant market opportunities as millions of households and businesses seek protection from deteriorating outdoor air quality that increasingly affects indoor environments.

Government recognition of air quality as a critical public health issue has resulted in regulatory frameworks and financial support mechanisms that strengthen the market foundation. The Technology Development Board under the Department of Science and Technology extended financial support to Urban Air Labs Private Limited in Gurugram for developing 'uBreathe Life,' an innovative plant-based air purification system designed to remove both particulate and gaseous contaminants through natural filtration enhanced by proprietary engineering. This Made in India solution represents the government's commitment to fostering indigenous clean air technologies aligned with Atmanirbhar Bharat objectives.

The residential segment dominates market share as consumers spend most of their time at home and prioritize family health protection. Indoor air can be more contaminated than outdoor air due to limited circulation, cooking emissions, volatile organic compounds from furnishings, and infiltration of outdoor pollutants. This realization is driving adoption among young urban populations seeking healthier lifestyles, particularly parents concerned about children's respiratory health and elderly family members vulnerable to airborne diseases.

Commercial applications are expanding rapidly across hospitality, healthcare, education, and corporate sectors. Hospitals, schools, hotels, and office complexes are installing centralized and room-specific air purification systems to ensure occupant health and comfort. The healthcare sector prioritizes medical-grade filtration capable of eliminating pathogens and maintaining sterile environments, while educational institutions focus on protecting students from pollutants that can impair cognitive function and overall development.

Recent News and Developments:
• TDB Financial Support for Urban Air Labs: In April 2025, the Technology Development Board under the Department of Science and Technology extended financial support to Urban Air Labs Private Limited, Gurugram, for developing 'uBreathe Life,' an innovative wall-mounted, plant-based air purification system that removes both particulate and gaseous contaminants through natural plant-based filtration enhanced by proprietary engineering.
• Praan Hive Smart Air Purifier Launch: In March 2025, Praan, an Indian tech company, introduced Praan Hive, a smart air purifier designed to tackle severe pollution levels in cities like Delhi and Mumbai, featuring medical-grade H14 HEPA filters with real-time monitoring of air quality, temperature, humidity, and CO2 levels, along with remote control through Wi-Fi and cellular connectivity.
• Philips New Product Range: In October 2024, Philips launched a new range of air purifiers in India, including models 3200, 4200 Pro, and 900 Mini, with prices starting at INR 9,995 to make advanced air purification technology accessible to middle-income consumers.
• Havells Meditate Air Purifier: In November 2024, Havells Studio launched the Meditate air purifier, tested and verified by Equinox Lab for efficacy against hazardous gaseous pollutants and microorganisms including bacteria, viruses, and fungal strains.
• Samsung Air Purifier Models: In November 2024, Samsung launched two new air purifiers in India, models AX46 and AX32, designed to remove 99.97 percent of nano-sized particles, ultrafine dust, bacteria, and allergens.
• IIT Kanpur's Swasa Innovation: IIT Kanpur, in collaboration with E-Spin Nanotech, developed 'Swasa,' a nanotechnology-based air purifier using specialized N Hepa nanofiber membrane for eight-stage air purification, capable of filtering PM2.5 particles, viruses, and bacteria across 300 to 400 square feet, priced approximately between Rs 13,000 and Rs 14,000.
• Atovio Wearable Air Purifiers: Gurugram-based startup Atovio, founded by IIM Indore and IIT Kanpur graduates, launched India's first dedicated wearable air purifier brand with the Atovio Pebble, targeting 50,000 unit sales in the coming pollution season with plans to introduce Gen-Z-friendly and children-specific models by October 2025.
• UBreathe Shark Tank Success: UBreathe, a biotechnology startup developing plant-based air purifiers, secured Rs 1.5 crore investment on Shark Tank India, with research backed by IIT Ropar, CIIE.CO IIM Ahmedabad, Ministry of Electronics & Information Technology, and BIRAC, having filed six patents in India and Europe.
• Corporate Air Quality Initiatives: Major corporations including KPMG, PepsiCo, and Deloitte installed air purifiers and incorporated indoor plants throughout offices to promote healthier work environments, while KPMG upgraded air handling units with MERV 14 filters.
• Air Purifier Sales Surge: During severe pollution episodes, Kent RO Systems, Xiaomi, and LG Electronics India reported sales growth ranging from 20 to 50 percent as Air Quality Index levels reached alarming levels in Delhi-NCR, prompting urgent consumer response.
India Air Purifier Industry Segmentation:
The report has segmented the market into the following categories:

Breakup by Filter Technology:

• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others

Breakup by Mounting Type:

• Fixed
• Portable

Breakup by Application:

• Commercial
• Industrial
• Residential

Breakup by Sales Channel:

Direct Sales
Indirect Sales:
• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

Breakup by Region:
• North India
• West and Central India
• South India
• East India

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Some of the key players include:
• Blueair India (Unilever plc)
• Crusaders Technologies India Private Limited
• Daikin Airconditioning India Pvt. Ltd. (Daikin Industries Ltd.)
• Dyson Technology India Pvt Ltd
• Eureka Forbes Limited
• Kent RO Systems Ltd
• LG Electronics India Limited (LG Electronics Inc.)
• Panasonic Life Solutions India Pvt. Ltd. (Panasonic Corporation)
• Philips India Limited (Koninklijke Philips N.V.)
• Sharp Business System (India) Pvt. Ltd.
• Xiaomi Technology India Private Limited (Xiaomi Inc.)

Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

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