Vietnam Food and Beverage Market Surpasses USD 24.8 Billion Milestone - Latest Insights by Ken Research

Comprehensive mandate maps premiumization, retail transformation, and health-conscious consumption shaping one of ASEAN's fastest-growing consumer markets.

Delhi, India - November 13, 2025 - Ken Research released its strategic market analysis titled "Vietnam Food and Beverage Market Outlook to 2030," revealing that the current market size is valued at USD 24.8 billion, based on a five-year historical analysis. The detailed study outlines how the market is poised to expand, driven by rising disposable incomes, rapid urbanization, the growing influence of modern retail, increasing adoption of e-commerce grocery channels, and a nationwide shift toward safer, premium, and health-oriented food and beverage products.

The 87+ page report equips CXOs, investors, and market entrants with data-backed insights on consumer trends, competitive dynamics, and white-space opportunities across food categories, retail formats, and regions in Vietnam. It captures structural shifts such as the rise of modern retail, the boom in e-commerce groceries, and accelerating demand for healthier and functional products.

"Vietnam's food and beverage industry is at a structural inflection point," said Namit Goel, Research Director at Ken Research. "A young, urban population, combined with digital commerce and rising health awareness, is fundamentally reshaping what, where, and how Vietnamese consumers eat and drink."

Download the free sample report:

https://www.kenresearch.com/sample-report/vietnam-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Key Market Dynamics Reshaping the Vietnam Food and Beverage Market

Rising Middle Class and Premiumization

Vietnam's expanding middle-income segment is trading up from unbranded staples to branded, higher-quality, and premium products, including organic foods, gourmet snacks, and imported beverages. This is particularly visible in large cities such as Ho Chi Minh City and Hanoi, where consumers show a willingness to pay more for safety, taste, and convenience.

Expansion of Modern Retail Channels

Supermarkets, hypermarkets, and convenience stores now dominate organized F&B distribution, offering wide assortments, attractive promotions, and trusted quality assurance. In 2023, supermarkets and hypermarkets were the leading distribution formats, while convenience stores rapidly gained share as urban consumers seek quick, on-the-go solutions.

E-commerce and Online Grocery Acceleration

Vietnam's fast-growing e-commerce sector, supported by high smartphone penetration, is transforming food and beverage purchases. Online grocery platforms and quick-commerce services are capturing share from traditional trade, especially in urban centers, by offering home delivery and subscription models for beverages, snacks, and packaged foods.

Health, Wellness, and Functional Consumption

The report notes a marked shift toward healthier, functional, and plant-based products, including low-sugar drinks, fortified foods, and dairy alternatives. Leading players such as Nestlé Vietnam and domestic groups are launching plant-based beverages and wellness-oriented portfolios to capture this emerging demand, particularly among younger, educated consumers.

Critical Strategic Questions Addressed

For executives navigating this fast-evolving market, the mandate answers four pivotal questions:

Market Entry Timing

With the market already at USD 24.8 billion in 2023 and expected to expand steadily through 2030, the report identifies optimal entry windows across packaged foods, beverages, and fresh foods. It examines how growth will differ between mass-market segments and premium niches such as organic, functional, and convenience-oriented categories.

Regulatory Navigation and Food Safety

Vietnam is tightening food safety and quality regulations, raising the bar for both local and foreign players. The analysis maps key food safety standards, labeling norms, and inspection regimes, helping companies design compliant product portfolios and supply chains while leveraging quality as a competitive differentiator.

Get the complete report here:

https://www.kenresearch.com/industry-reports/vietnam-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Competitive Positioning

The study benchmarks leading domestic brands like Vinamilk, Masan Consumer, and TH Group alongside international players such as Nestlé, PepsiCo, and Coca-Cola. It explores their product strategies, innovation focus, and channel execution, helping new entrants identify viable positioning spaces and partnership models instead of competing head-on with entrenched incumbents.

Investment Prioritization

The mandate highlights where capital allocation will create the highest strategic leverage-whether in cold-chain logistics, modern retail partnerships, digital commerce, or functional product lines. White-space analysis pinpoints categories and regions where organized competition remains limited, but demand fundamentals are strong.

Critical Infrastructure and Policy Developments

Modern Retail and Cold-Chain Expansion

As Vietnam upgrades its logistics and retail infrastructure, cold-chain capacity, warehouse networks, and last-mile delivery are all expanding to service chilled, dairy, and frozen categories. The report quantifies the impact of these investments on product assortment, spoilage reduction, and market reach, especially for dairy and ready-to-eat products.

Strengthening Food Safety and Quality Standards

The government has committed new funding and regulatory reforms to raise food safety standards and traceability. This includes stricter inspections, standardized quality certifications, and digital traceability pilots. These initiatives protect consumers and create a more favorable environment for organized, compliant brands versus fragmented, informal operators.

Support for SMEs and Local Producers

Policy measures providing credit, technical assistance, and export promotion for small and medium F&B enterprises are widening the supplier base. The analysis explains how SMEs can plug into modern retail and e-commerce ecosystems and how larger companies can structure sourcing and co-manufacturing partnerships with local producers.

Digital Commerce, Payments, and Franchising

Rapid adoption of digital payments, delivery super-apps, and franchised QSR/ café formats is reshaping consumption in urban Vietnam. The report tracks the spread of global and regional F&B franchises and how they influence menu innovation, pricing, and brand standards, especially among younger consumers.

Book a discovery call with our experts:

https://www.kenresearch.com/book-a-discovery-call?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Strategic Value for Decision-Makers

"What makes this mandate particularly valuable is its granularity across categories, channels, and regions," noted Harsh Saxena, Principal at Ken Research. "We move beyond headline growth numbers to decode consumer cohorts, regional differences, and innovation hotspots so leaders can prioritize the most resilient and profitable pockets of demand."

The Vietnam Food and Beverage Market Outlook to 2030 delivers decision-grade intelligence, including:

Historical market sizing (2018-2023) in USD billion, with analysis of macroeconomic drivers, consumption trends, and category-wise performance.

Segmentation by product type (beverages, packaged foods, fresh foods), distribution channel
(hypermarkets/supermarkets, convenience stores, online retail), and region (North, Central, South).

Competitive benchmarking of leading domestic and international players covering portfolios, business models, recent investments, and innovation pipelines.

Future market size forecasts (2023-2028 and outlook to 2030) with scenario analysis, CAGR tracking, and category-level growth hotspots.

Analysis of key growth drivers and challenges, including supply chain constraints, raw material price volatility, regulatory tightening, and infrastructure gaps.

Strategic white-space opportunities in premium, health & wellness, functional foods and beverages, private labels, and digital-first brands.

"As consumption habits shift toward convenience, safety, and wellness, the Vietnam food and beverage market offers a compelling opportunity for both local champions and global investors," concluded Harsh Saxena, Principal at Ken Research. "This report provides the structured, data-backed roadmap needed to align strategies with the country's next decade of consumer transformation."

Industry executives seeking access to the complete analysis can contact Ken Research directly or visit:

https://www.kenresearch.com/industry-reports/vietnam-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Related Reports

https://www.kenresearch.com/industry-reports/ksa-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/industry-reports/global-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/industry-reports/india-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/industry-reports/north-america-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/industry-reports/asia-pacific-food-and-beverage-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Contact:
Ankur Gupta
ankur.gupta@kenresearch.com
+91 9015378249

Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research delivers strategic market intelligence that drives confident decision-making for industry leaders. With specialized expertise in high-growth markets across emerging economies, the firm provides data-driven insights that translate into competitive advantage for global organizations and investors.

This release was published on openPR.