Press release
Global Green Coffee Market Report 2025-2033: Size, Trends, Strong Demand, New Opportunities
The global Green coffee market size was valued at USD 38.3 Billion in 2024 and is projected to reach USD 52.7 Billion by 2033, with a CAGR of 3.62% from 2025 to 2033. The market's growth is driven by increasing coffee consumption, expansion of e-commerce, and growth in the specialty coffee industry, reflecting rising preferences for premium and sustainable coffee products.Study Assumption Years
Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033
Green Coffee Market Key Takeaways
Current Market Size: USD 38.3 Billion in 2024
CAGR: 3.62%
Forecast Period: 2025-2033
Rising demand for premium quality green coffee beans driven by changing consumer taste for specialty and gourmet coffee.
Growing popularity of single-origin and micro-lot green coffee beans meeting demand for distinctive flavors and traceability.
Favorable climate and investments in coffee farming dominate supply with countries like Brazil, Colombia, and Ethiopia leading production.
Supply chain and pricing challenges due to weather, currency fluctuations, and geopolitical unrest.
Opportunities in ready-to-drink (RTE) and cold brew coffee segments are expanding market prospects.
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Market Growth Factors
The green coffee market is primarily driven by the rising coffee consumption worldwide. The International Coffee Organization (ICO) projects a more than 3.0% increase in global coffee consumption during 2023-2024, with consumption predicted to rise by 2.2% to 177.0 million bags. This surge is especially significant in developing countries, boosting demand for green coffee beans as a key ingredient in roasted coffee products, thus positively impacting market revenue.
The expansion of e-commerce channels substantially contributes to the green coffee market growth. The global e-commerce market was valued at US$ 21.1 Trillion in 2023 and is expected to reach US$ 183.8 Trillion by 2032, with a CAGR of 27.16% from 2024 to 2032. E-commerce enables direct trade between buyers and producers, ensuring quality, price transparency, and fair payment for farmers. The ease and accessibility of online platforms attract a wider consumer base to purchase green coffee, further accelerating market expansion.
The specialty coffee industry's growth also boosts the green coffee market. Specialty coffee, known for premium beans, distinctive taste profiles, and sustainable sourcing, is gaining popularity. In the U.S., nearly 48% of coffee cups consumed are specialty, with specialty coffee constituting around 55% of the $48 billion coffee retail market. This trend drives demand for high-quality green coffee beans as consumers seek unique flavors and artisanal experiences, reflected by the rise in specialty coffee shops and consumer expenditure on premium coffee products globally.
Market Segmentation
Breakup by Type:
Arabica: Dominates the market with a smooth taste and subtle sweetness and acidity, favored for unique flavor profiles. In 2023, Arabica constituted 57.4% of global coffee output (102.2 million bags).
Robusta: Valued for higher caffeine content and rich, strong flavor, commonly used in espresso blends. Expected production was 75.8 million bags in 2023-2024.
Breakup by Product:
Roasted Coffee: Holds the largest market share, composed of roasted and green coffee beans for various consumer groups, including home roasters and specialty roasters. In 2022/23, EU imported 1.4 million bags of roasted coffee mainly from Switzerland (77%) and the UK (13%).
Instant/Soluble Coffee: Experienced significant import growth, rising by 300,000 bags to 3.7 million in 2022/23, with main contributors including the UK (34%), Vietnam (12%), India (12%), and Ecuador (10%).
Green Coffee Bean Extract: Not separately quantified but included in product segmentation.
Breakup by Distribution Channel:
Hypermarkets and Supermarkets: Leading segment with wide product variety, competitive pricing, and convenience driving consumer purchases.
Departmental Stores: Not provided in detail.
Specialty Stores: Not provided in detail.
Online: Growing due to e-commerce expansion, facilitating direct buyer-producer transactions.
Others: Not specifically defined.
Breakup by End User:
Retail: Largest share, including supermarkets, specialty stores, and online platforms catering to home brewing consumers.
Coffee Cafes: Key intermediaries providing freshly brewed coffee from globally sourced green beans.
Others: Includes hospitality sector with hotels, restaurants, and catering services demanding premium green coffee.
Breakup by Region:
North America: Includes the United States and Canada.
Europe: Largest regional market led by countries like Germany, Italy, and France with strong coffee culture and specialty coffee demand. EU accounts for 74.1% of Europe's coffee consumption, with unroasted green beans making up 90% of imports. Major suppliers: Brazil (32%), Vietnam (26%), Uganda (7%), Honduras (6%).
Asia Pacific: Comprises China, Japan, India, South Korea, Australia, Indonesia, and others.
Latin America: Includes Brazil, Mexico, and others.
Middle East and Africa: Not detailed.
Regional Insights
Europe leads the green coffee market, driven by its rich coffee culture, widespread café presence, and preference for specialty and premium coffee. The European Union accounts for 74.1% of coffee consumption in Europe, with unroasted green coffee beans constituting about 90% of its imports. Key suppliers during 2022-2023 included Brazil (32%), Vietnam (26%), Uganda (7%), and Honduras (6%). Rising disposable incomes and a trend towards sustainable and ethically sourced products further support Europe's market growth.
Recent Developments & News
March 2023: Primavera Green Coffee received the 2023 Specialty Coffee Association Sustainability Award for a decade-long commitment to sustainability.
November 2023: Root Capital announced a collaboration between Green Mountain Coffee Roasters and actor Kevin Costner to launch an exclusive coffee blend called Horizon Blend by Kevin Costner, featuring a bold dark roast. The partnership included a $100,000 donation to Root Capital from Green Mountain Coffee Roasters.
Key Players
Atlantica Coffee (Montesanto Tavares Group)
Belco S.A.
Golden Bean Trade
Merchants of Green Coffee
Neumann Kaffee Gruppe
Nordic Approach AS
The Bean Coffee Company
The Green Coffee Brazil (Group MAGNUS BRAZIL)
WSCafe
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Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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