Press release
Brazil EdTech Market Size, Share, Growth and Forecast 2026-2034
The Brazil EdTech Market reached USD 6.0 Billion in 2025 and is projected to grow to USD 15.6 Billion by 2034, exhibiting a CAGR of 11.12% during 2026-2034. Growth is driven by increasing internet penetration, rising mobile device usage, supportive government initiatives, and strong demand for personalized and remote learning. These factors are improving accessibility, engagement, and digital learning adoption across Brazil.
Study Assumption Years
● Base Year: 2025
● Historical Years: 2020-2025
● Forecast Period: 2026-2034
Brazil EdTech Market Key Takeaways
● Current Market Size: USD 6.0 Billion (2025)
● CAGR: 11.12% (2026-2034)
● Forecast Period: 2026-2034
● Around 70% of Brazil's population has internet access, supporting mobile learning growth.
● Government programs like the Education Connected Program are expanding school connectivity.
● Rising demand for AI-driven personalized and remote learning is reshaping education.
● Hybrid learning models combining digital and classroom formats are expanding nationwide.
● Strong government and technological support is driving continuous industry innovation.
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Market Growth Factors
The market is significantly driven by increasing internet accessibility and mobile device adoption. With nearly 70% internet penetration, Brazilians-especially youth-are increasingly using mobile devices for digital learning. The rise of gamified and adaptive learning platforms enhances student engagement and performance, contributing to sustained EdTech market expansion.
Government initiatives further accelerate growth. Programs such as the Education Connected Program aim to improve digital infrastructure in public schools and strengthen teacher training. These efforts expand digital literacy, enhance learning quality, and encourage widespread adoption of EdTech tools across schools and institutions.
Demand for personalized and remote learning solutions is also rising rapidly. AI-based platforms customize educational content based on individual performance and needs, improving learning outcomes. The pandemic catalyzed the shift toward virtual learning, accelerating adoption of hybrid education models that blend online and offline environments. This flexibility continues to support long-term market growth.
Market Segmentation
Sector
● Preschool
● K-12
● Higher Education
● Others
Type
● Hardware
● Software
● Content
Deployment Mode
● Cloud-based
● On-premises
End User
● Individual Learners
● Institutes
● Enterprises
Regional Insights
● Southeast
● South
● Northeast
● North
● Central-West
Recent Developments & News
● May 2024: Yuna secured USD 1.6 Million in pre-seed funding to enhance its AI-powered reading app for children, aiming to impact over 40,000 families.
● July 2024: Realize raised USD 300K from Investidores.vc to improve sales, marketing, and platform functionalities for managing digital educational content.
Competitive Landscape
The market's competitive structure and company profiles have been analyzed in the report.
Customization Note: https://www.imarcgroup.com/request?type=report&id=29879&flag=E
If you require additional details not included in the report, we can provide them as part of customization.
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About Us
IMARC Group is a global management consulting firm helping ambitious changemakers create lasting impact. Our services include market assessment, feasibility studies, company incorporation, factory setup, regulatory approvals, branding, marketing strategies, competitive landscape mapping, pricing and cost research, and procurement solutions.
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