SAP Music Group Acquires Trust Music Entertainment in $50 Million Deal

New partnership creates a full-service global music powerhouse for distribution, publishing, sync, and label services, with a strategic focus on Africa and emerging markets

Casper, WY, USA & Dubai, UAE - November 12, 2025 - SAP Music Group today announced the $50 million acquisition of Trust Music Entertainment, a fast-growing digital distribution company founded by Sandra Fosua Brobbey, a Ghanaian music executive based in the United Arab Emirates.

The deal establishes a vertically integrated global music company, with Trust Music serving as the digital distribution hub, while SAP Music Group oversees music publishing, sync licensing, neighboring rights, and record label services for artists and rights holders worldwide.

"This acquisition is about building a global, artist-first infrastructure," said Frank K. Harrison, founder of SAP Music Group and SAP Media Publishing LLC. "Trust Music has become a trusted bridge between African and diaspora artists and the world's digital platforms. By combining that with SAP's strength in publishing, sync, and rights management, we're creating a single ecosystem where creators can grow, protect, and monetize their work internationally."

Strategic Roles Under the New Structure

Under the transaction, both companies will retain their distinct brand identities while integrating operations to maximize value for artists, songwriters, producers, and labels.

Trust Music Entertainment will:

Operate as the primary digital distribution arm of SAP Music Group

Deliver music to leading digital service providers (DSPs) worldwide, including major global and regional platforms

Provide release management, catalog onboarding, and distribution support for independent artists and labels

SAP Music Group will:

Lead music publishing administration for songwriters, composers, and catalogs

Operate a dedicated sync licensing division for film, television, gaming, advertising, and brand partnerships

Oversee neighboring rights administration for performers and master owners

Run record label and artist development services, including A&R, campaign strategy, and long-term career planning

"From day one, Trust Music was built to open doors for underrepresented creators," said Sandra Fosua Brobbey, founder of Trust Music Entertainment. "Partnering with SAP Music Group gives our artists and labels access to a much deeper global infrastructure - not only distribution, but also publishing, sync, neighboring rights, and label services. This is a major step forward for African and diaspora talent on the world stage."

Global-First, Africa-Centered Vision

The combined group is positioning itself as a global hub with a strong Africa and emerging markets core, connecting creators from Africa, the Caribbean, Latin America, the Middle East, and the diaspora with audiences, brands, and media worldwide.

Key strategic priorities include:

Expanding international reach for catalogs originating from Africa and other high-growth regions

Improving royalty transparency and accounting through centralized systems

Building a robust sync pipeline connecting music to international film, TV, advertising, and digital content

Developing artists through long-term partnership models, rather than short-term, single-release strategies

"There is enormous untapped value in African and emerging market catalogs," added Frank K. Harrison. "Our mission is to unlock that value globally while respecting ownership, protecting rights, and ensuring that creators get paid fairly and on time."

Leadership & Corporate Structure

Following completion of the acquisition:

Trust Music Entertainment will continue to operate under its existing name as Trust Music Entertainment / Trust Music Distribution, powered by SAP Music Group.

Sandra Fosua Brobbey will remain in a senior leadership role, guiding strategy for distribution and market development, particularly across Africa, the Middle East, and diaspora communities.

SAP Media Publishing LLC, headquartered in Casper, Wyoming, USA, will continue to function as a central publishing and rights administration entity within the SAP Music Group structure.

Both companies will collaborate on joint international partnerships, including DSP deals, brand collaborations, and media placements across multiple continents.

SAP Music Group / SAP Media Publishing LLC
Attn: International Press & Media Relations
5830 E 2nd St, Ste 7000 #29084
Casper, WY 82609, USA
Email: press@sapmusicgroup.com

Trust Music Entertainment
Attn: Communications & International Relations
Dubai, United Arab Emirates
Email: info@trustmusic.net

About SAP Music Group

SAP Music Group is a global music company specializing in music publishing, sync licensing, neighboring rights, label services, and artist development. Through its entities, including SAP Media Publishing LLC, the group works with artists, writers, producers, labels, and rights holders to manage, monetize, and grow music catalogs worldwide.

SAP Music Group combines rights expertise with a future-focused approach to emerging markets, providing transparent, scalable, and fair solutions for the modern music industry.

About Trust Music Entertainment

Trust Music Entertainment is a digital music distribution company founded by Sandra Fosua Brobbey, a Ghanaian entrepreneur based in the United Arab Emirates. Trust Music delivers music from independent artists and labels to global digital platforms, with a strong focus on African and diaspora creators.

The company offers professional release management, catalog onboarding, and strategic support, ensuring that artists can access global digital infrastructure without losing control of their identities or audiences.

This release was published on openPR.