Europe Brain Supplements Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Europe Brain Supplements Market reached US$2.96 billion in 2024 and is expected to reach US$6.76 billion by 2032, growing with a CAGR of 10.87% during the forecast period 2025-2032, according to DataM Intelligence report.

Key Development:

✅ In October 2025, Alzheimer Europe published a special Brain Health Supplement within its "Dementia in Europe" magazine, outlining preventive, diagnostic and treatment‐policy developments across the continent.

✅ In October 2025, the "mind health" supplement segment in Western Europe was reported to account for about €940 million in 2025, with growth in products combining cognitive/memory and mood/relaxation claims.

✅ In April 2025, Magtein (a highly bio‐available form of magnesium L‐threonate) was previewed for its EU entry at Vitafoods Europe 2025 in Barcelona, following its novel‐food authorisation late in 2024.

✅ In February 2025, SFI Health EMEA announced the launch of the cognitive‐support brand Equazen® into Portugal, making its brain‐health product range available via pharmacies and parapharmacies.

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Recent Mergers and acquisitions:

Europe: Recent M&A in Brain Supplements

✅ In October 2025, HARKE Pharma GmbH acquired the patented "Memory Complex" brain‐health ingredient (a combination of L‐theanine + fructooligosaccharides) from Green Bioactives, strengthening HARKE's nootropic ingredient portfolio and positioning it for expanded launches across Europe and North America.

✅ In September 2025, Schwabe Group (Germany) took a majority stake (~two‐thirds) in brain‐health/dietary‐supplements brand Braineffect (Berlin‐based), setting it on a path toward full takeover and reinforcing Schwabe's specialty‐supplements ambitions.

Key Players:

=> THG PLC, NATURAL ORGANICS INC., Swanson Health Products Europe, Vitabiotics Ltd., NOW Foods, Onnit Labs, Inc., NOW Foods, Quincy Bioscience, Life Extension, Pure Encapsulations, Nutravita and Healthspan.

Growth Drivers:

✅ Rising Cognitive Health Awareness: Increasing consumer focus on brain health, memory, focus, and mental wellness is driving demand for nootropic and cognitive-support supplements across all age groups.

✅ Aging Population: Europe's growing elderly population with higher prevalence of cognitive decline and neurodegenerative conditions is boosting the demand for brain-health supplements.

✅ Innovation in Ingredients: Introduction of clinically backed ingredients like magnesium L-threonate, Bacopa monnieri, and phosphatidylserine, along with natural and bioavailable formulations, is stimulating product adoption.

✅ Preventive Healthcare Trend: A shift towards preventive and personalized nutrition encourages consumers to adopt supplements that support long-term cognitive function.

✅ Regulatory Approvals & Market Entry: EU novel-food approvals and streamlined regulations for brain-health ingredients facilitate market expansion and new product launches.

✅ Growing Online and Retail Channels: Expansion of e-commerce, health stores, and pharmacies across Europe improves accessibility and boosts sales of brain-health supplements.

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Key Segments:

➥ By Product: Herbal Extracts, Vitamins & Minerals, Natural Molecules, Others

➥ By Form: Powders, Bars, Capsules and Tablets, Gumm!es, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Online Retail, Others

➥ By Application: Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Aging, Sleep & Recovery, Anxiety, Others

➥ By Consumer Group: Children, Adults, Geriatric

Regional Analysis for Europe Brain Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Europe Brain Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Europe Brain Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Europe Brain Supplements Market?

A: In 2024, the Europe Brain Supplements Market was valued at US$2.96 billion , reflecting its strong industry presence.

Q2: How large is the Europe Brain Supplements Market expected to be by 2032?

A: By 2032, industry forecasts suggest the Europe Brain Supplements Market will grow to around US$6.76 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Europe Brain Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 10.87% during the forecast period from 2025 to 2032.

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