Press release
Personalized Nutrition Platform Market Insights Reveal Opportunities in Sports Performance and Maternal Nutrition
Personalized Nutrition Platform Market
Personalized Nutrition Platform Market Size is valued at US$ 910.0 Mn in 2024 and is predicted to reach US$ 2,008.8 Bn by the year 2034 at an 8.5% CAGR during the forecast period for 2025-2034.
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Personalized nutrition platforms facilitate a wide range of services, including tele-nutrition, corporate wellness programs, and payer-based initiatives. These platforms integrate continuous glucose monitoring (CGM), microbiome profiling, and genetic insights to deliver data-driven, individualized nutrition recommendations. They automate meal planning, generate grocery lists, and support clinical decision-making, supplementation guidance, and allergy management.
Additionally, they provide population-level analytics for food brands, retailers, and healthcare systems, while enabling programs for weight management, sports performance optimization, and chronic disease management. The market for personalized nutrition platforms is expanding in response to the rising prevalence of lifestyle-related health conditions such as obesity, diabetes, cardiovascular disease, and hypertension. Increasing consumer awareness of the benefits of tailored dietary interventions is driving adoption, as individuals seek customized nutrition solutions to address specific health needs and improve overall well-being.
List of Prominent Players in the Personalized Nutrition Platform Market:
• Vitamin Packs, Inc.
• ZOE Limited
• Viome Life Sciences, Inc.
• DNAfit
• EatLove
• Heali AI Corp
• BetterMeal AI
• Culina Health
• Superpower Health, Inc.
• Fay
• HealthifyMe Wellness Private Limited
• Nestlé
• Verdi Food B.V.
• Others
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Market Dynamics
Drivers:
The global personalized nutrition platform market is being driven by the rising prevalence of lifestyle-related chronic diseases. Increasing consumer awareness of health and wellness, coupled with advancements in genetic, microbiome, and biomarker testing, is fostering demand for tailored nutritional solutions. Growth in functional foods, nutraceuticals, and dietary supplements, along with the integration of artificial intelligence (AI) into personalized nutrition platforms, is further supporting market expansion. These platforms provide consumers with individualized dietary recommendations based on genetic profiles, health objectives, nutrient deficiencies, and suggest targeted supplementation or fortified food options.
Challenges:
Market growth is constrained by regulatory ambiguities concerning algorithm transparency and health claims across different jurisdictions. Personalized nutrition platforms must navigate complex data privacy regulations, consent management, and cross-border data transfer restrictions. Fragmented interoperability among wearable devices, laboratories, and electronic health records (EHRs) can disrupt data flows and increase compliance costs.
Additionally, sustained user engagement is challenging due to the complexity of dietary plans and technology interfaces, while limited reimbursement options restrict accessibility and keep out-of-pocket costs high. Uncertainties persist regarding the regulatory classification and scientific validation of nutrigenetic testing and related supplementation services.
Regional Trends:
In 2024, North America led the personalized nutrition platform market, with the United States driving significant growth. This is attributed to the rising incidence of lifestyle-related chronic conditions, widespread adoption of digital health technologies and wearables, heightened preventive health awareness, and the increasing use of AI for personalized nutritional guidance. High rates of obesity and metabolic disorders are key motivators encouraging both consumers and healthcare professionals to adopt tailored nutrition solutions.
The Asia-Pacific region is emerging as a high-growth market, fueled by increasing consumer demand for data-driven, personalized wellness solutions. Rising health awareness and the growing prevalence of obesity and metabolic disorders are driving adoption across multiple demographic segments. Rapid digital transformation, widespread mobile health application usage, and the integration of AI-based dietary insights, personalized meal planning, and culturally tailored nutrition programs in countries such as China, India, Japan, and Australia are making personalized nutrition solutions more accessible and relevant across the region.
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Recent Developments:
• September 2025: Myoform has launched its personalized nutrition platform after 18 months of beta testing, offering genetically tailored supplement formulations via whole genome sequencing, AI-driven analysis, and biometric profiling. The platform delivers customized powders addressing nutrient deficiencies, injury risks, and optimizing performance, with reported performance improvements of up to 23.5% across multiple domains and plans for expansion to the US in 2026.
Segmentation of Personalized Nutrition Platform Market-
Personalized Nutrition Platform Market- By Offering
• Software/Platform
• Services
Personalized Nutrition Platform Market- By Delivery Mode
• B2C (Direct-to-consumer)
• B2B2C / Channel Partnerships
• B2B (Enterprise)
Personalized Nutrition Platform Market- By Application
• Weight Management & Body Composition
• Chronic Disease Management (diabetes, cardiovascular risk)
• Sports & Performance Nutrition
• Allergy & Intolerance Management
• General Wellness / Preventive Health
• Maternal & Infant Nutrition
Personalized Nutrition Platform Market- By End Use
• Healthcare Professionals & Clinics
• Fitness & Wellness Chains / Gyms
• Employers / Corporate Wellness
• Others
Personalized Nutrition Platform Market- By Region
North America-
• The US
• Canada
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Mexico
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa
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InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
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